Lips, " grand strategist " Ostap Bender , the iconic character of his novels , Ilf and Yevgeny Petrov almost a century ago proclaimed to all and sundry known axiom: " Advertising - the engine of progress ." After many decades, these words are not just not lost its relevance , they became one of the few slogans embodying a greater or lesser degree of development of our civilization in the past and the beginning of this century.
Agree, the role of advertising these days just can not be overemphasized . Every day in the world produces thousands , hundreds of thousands of new products and services , the true (or not ) the information on which to inform the end user can usually only through advertising. Not surprisingly, its most diverse kinds of literally attacking us with you from TV screens , radio broadcast , periodicals , city billboards , etc.
But where is the progress , you ask? And besides that , constantly urging us to certain actions (consumption) , advertisers not only earn their bread nasuschy , but also accumulate funds for the expansion and modernization of production, both material and spiritual benefits (specialization different because it happens ) . The appearance of new goods and services , and with them - new possibilities for humanity is a confirmation of its progress , is not it ?
Modern scale promotional activity is truly global in nature , for resorting to its services in all corners of the Earth . Advertising budget , if you combine them together, tens or even hundreds of billions of U.S. dollars, thus significantly exceeding the budgets of individual countries. A characteristic feature of advertising these days is that the cost of its production are increasing, as well as increasing the diversity of its species.
Say, an unprecedented development " global web " , observed the last 10-15 years , could not attract the attention of advertisers around the world who have been to promote their " products " not only in the real world , but in the online environment. The possibility of the latter, seems to know no bounds . So , if you believe the experts , in 2007 Internet advertising market was estimated at U.S. $ 21 billion , and in 2008 , despite the outbreak of the financial crisis , its volume increased ( !) 3 times - more than $ 65 billion . As can be seen , the scale of the global market for virtual advertising every year increases exponentially !
Indicators of the Internet advertising market in the area Runeta not so impressive , but they are , in our opinion , inspire respect . For example , in 2007, total spending on online advertising accounted for within the U.S. $ 300 million , and a year later the market growth has exceeded 55% - more than 600 million . This year (taking into account the negative impact of the economic crisis ) , according to experts , the growth will not be as rapid - only 15-18 %.
You ask, What is the reason we tell about all this ? What's the difference how much money is invested in advertising campaigns in the network? It's their money, let them invest wherever they see fit ! Yes , all right , but knowing about the " considerable " funds , which rotate in Internet advertising in our profound conviction that it would be unwise not to try to take part in their distribution . How? Elementary - by using their site (s ) as a platform for online advertising . On what kinds of Internet advertising , there are at the moment, we will talk more intelligibly in our material.
Deciding to join the redistribution of financial flows , Internet advertising service , that is , deciding to cash in on it , the webmaster , first of all, should be aware of the following. Conventionally, all kinds of Internet advertising ( earnings thereon ) can be divided into two large groups. The first is connected with conversion ( redirect ) traffic. In general it looks like this : You are on the pages of his life , for a fee or that place advertising material by clicking on that site visitor gets to the advertised web site. In the circle of web professionals is called selling traffic. This group , primarily , should include contextual and display advertising , various affiliate programs , etc.
The second group relates to the sale of links on the pages of your resources. The essence of earnings within this group is the following. Webmasters and SEO - optimizers in the search engine optimization of their sites ready to buy ad space (links to untwist their web projects ) on foreign resources have different "weight" in the eyes of search engines ( thematic index of citing in Yandex and Google's PageRank ) . In doing so , seo specialists successfully promoting their resources to the top positions of the search engines mentioned . And the position advertised site to issue will be the higher, the higher the TCI and PR of the resource that references it . Bright representative of advertising in the second group are exchanges that specialize in selling links.
The above brief classification of the two groups , in our opinion , is to allow you, dear readers , to understand , to take advantage of the services which the group primarily in order to earn money on your website. For example, if your Internet brainchild boasts high traffic from the network users , the main emphasis can be placed on the redirection of traffic. Conversely, if the attendance of your resource poor, but at the same time his TCI and PR is not so hopeless in this case would be appropriate to resort to selling links . In the situation where both attendance and performance credibility of the site are on approximately the same level (high, medium or low) might be worth trading on combining different types of advertising , belonging to both groups.
Having dealt in general terms with the Internet advertising as one of the main sources of income webmasters talk about its specific forms.
In the first group of Internet advertising , perhaps, is dominated by Media (banner ) advertising . Banner - graphic (static or animated ) image advertising , clicking on which the user is redirected to the network advertised webpage. The most common " classic" format is the format of the banner 468 × 60 (pixels) . Slightly less popular banner size is 100 × 100 .
Gathered to make a demonstration banners on your pages , the webmaster must be remembered that in the area is dominated by two models Runeta pay for banner advertising . First, the payment may be applied for 1000 shows a banner advertiser . Secondly , the advertiser may pay each unique click on an advertising banner with a subsequent transition to a resource popularized them .
The specific pricing will not speak, because their range is extremely wide . We note only that the profits from banner advertising will be the higher , the more Internet users will spin on the pages where hanging banners . In this case, income webmasters can be hundreds or even thousands of conventional units per month. Conversely, the minimum number of visitors to the site is not able to bring tangible dividends webmaster from providing the resource for media advertising .
Oh, I almost forgot , finding and installing banners on the pages of your project can be carried out manually ( for example, a friend request webmasters) , and automatic (participation in banner networks ) .
Monetization of traffic can also be carried out by the teaser advertising. Teaser - intriguing ("tease" in translation from English - " tease " ) advertising message in the text and / or graphic form , which is presented in the form of puzzles , while containing incomplete information about the advertised property .
Being to some extent a breath of fresh air in the world of Internet advertising , teaser advertisements today enjoys great popularity among advertisers. Peculiar combination of graphics and intriguing part of the text make network users are increasingly clicking on the advertising messages of this kind. This, in turn, makes teasers tidbit cake for webmasters who want to get rich on advertising. This helps them in a wide variety of activities teaser affiliate . As for the payment , it is usually made for a click on the teaser . Prices start from a few cents .
It is important not to forget that teaser advertisements as a source of income , mainly designed for webmasters working in the entertainment segment of the Internet . The fact that entertainment content is much easier to make money on teasers , rather than , say, on contextual advertising . However, this does not mean that the "serious" resources do not have recourse to the teasers . It does happen .
Kontekstanaya ( text ) advertising - another kind of accommodation of advertising content on the Internet . Is an Internet advertising, the placement of which is carried out based on one principle osnovopolozhnogo - the content of advertising material have to match the context ( content ) of the web page on which the material is .
To date, there are two main types of content : thematic search and contextual advertising . The first type is a contextual advertising that appears on the pages of issue one way or another search engine. The second type - contextual ads displayed on the page of thematic resources. Actually , this type is of interest for webmasters wanting to make money on contextual advertising .
In practice, the use of contextual advertising for earnings might look like . On the pages of your website in specially designated places for these purposes set text block with the active hyperlink leading to the advertised resource. Advertisements are displayed in strict accordance with the theme of your website ( at least - the page where the ad unit ) .
Payment for a demonstration of this kind of ad paid contextual advertising system of payment for each click. Price may differ significantly last , say, from a few cents to a few dollars.
The main providers of contextual advertising in the area are considered to be Runeta Yandex ( Yandex Advertising Network ), Google AdSense and Begun. In this paper, these systems have much in common . For example , earnings webmasters very much dependent on the attendance of their Internet projects and, accordingly, clicks on the advertisement . At the same time, each of these sites context has a number of distinct advantages and disadvantages . So , Google AdSense, offering very high rates per click , and without requirements on the number of visitors to the site can not boast convenient for Russian netizens way payments earned , as well as an abundance of Russian advertisers. In contrast, Yandex ( YAN ) , having a very convenient way of payment imposes on partner sites rather excessive demands (high level of attendance , etc.).
In this context, the choice of the most suitable system of contextual advertising should be carried out web Mstera considering a variety of factors . Only in this case, contextual advertising can bring maximum profit.
Specific place in the world selected the first group takes " aggressive" advertising content . The latter is represented on the basis of advertising Rich media - technology that enables to produce virtual advertising using Java and Flash. The advantage of this kind of Internet advertising is its increased interactivity. In ad units based on Rich media include a variety of video and audio effects . Usually, infomercials Rich media of different ( non-fixed ) sizes are shown on top of the main web page. In some cases, modules Rich media can be displayed in separate windows. Without our past that will open on over viewing page usage (PopUp) or below (PopUnder). Selecting an advertising format PopUnder is more preferable because they do not cause overt negative reaction from the visitor. Imagine you go to the site , click on any page of his pending receipt of the necessary information , but instead ( in the case of PopUp) opens nobody wanted advertising window . Close the last time a very, very problematic. Disgusting , is not it ?
Does not disturb except that payment for the demonstration of advertising modules based Rich media. Usually, it is very high and is made for the number of unique hosts on this site. Moreover, in the case of the transition to such advertising webmaster receives additional financial bonus.
It should be noted that in the pursuit of big money , some webmasters forget the benefit of users , forcing them to " aggressive" advertising content based on Rich media. And you can not do , at least , self-respecting resources. This viewpoint is shared by leading search engines ( particularly excelled Yandex ) have declared a real war intrusive advertising materials . First of all , it is about advertising modules and PopUp PopUnder. Many resources abusing such advertising is very often subjected to decrease their positions in the ranking . Uncommon for the shameless advertising because websites generally depart from the index of a particular search engine.
In the second group (see above) is particularly popular among webmasters uses monetizing the site by selling links . As noted earlier , the higher the credibility of the resource indicators ( TCI and PR), the greater will be the price for a place in the link. Thus, the range of prices at times shocking , from a few cents to hundreds of dollars for a single hyperlink from the site.
Selling links webmaster can implement two different ways . First - personal agreement with the interested party ( manual mode) , who wishes to place on your site your link . Second - cooperation with link exchanges (automatic) . It should be noted that the first way nowadays looks at least strange, as it requires considerable effort on the part of webmasters in the search for potential advertisers . Therefore, the focus in more detail on the progressive method of selling reference material - working with link exchanges .
Exchange links - automated system sale links , a kind of connecting link between the optimizer , which is promoting the site, and the webmaster who wants to make this advance .
For webmasters algorithm interaction with Exchange links looks like this :
- Registration on the exchange, specify the address of the resource , the description of his subjects ;
- Bidding for a place in the link (you have to adhere to the golden mean : too high prices may deter potential advertisers , and low - will not bring the expected financial benefits );
- Define the maximum number of seats that are allocated under the links (remember , the more inbound links on a page , the less price for one link - place and vice versa );
- Setting up filters (to help weed out the resources that refer to the pages of this site is not desirable) ;
- Receiving and placing code from the link exchange (set in the place where you plan to display sponsored links ) .
By doing these simple steps , the site owner can count on making a profit. The latter can drip onto the account daily or credited for the month .
The main advantages of working with link exchanges should include its high profitability and lack of dependence on site traffic . The main drawback - belligerent attitude towards the corrupt links from search engines , primarily , " Yasha " . Given this , the webmaster must not misuse the number of sold options , and in the case of those - put them on the pages of your site wisely.
The most popular options exchanges currently in the zone considered Runeta Sape, XAP, MainLink and others.
Searchers struggle with corrupt links caused modification options exchanges in exchange articles ( not to be confused with the exchanges of content) . Exchange articles have much in common with link exchanges with the only difference being that webmasters do not sell seats under the " naked" links , and under the article, the structure of which these links are . Text links sheath prevents search engine spiders recognize their sellin nature, and therefore , the search engines do not apply sanctions.
Cooperation mechanism webmasters exchange articles often looks like this:
- Registration and adding in their sites that he was going to sell seats under Article;
- The appointment of the required size and price of articles , imposition of the no topics for text content , determining a reasonable number of links in the structure of the material ;
- Waiting for approval of proposals and optimizers.
Miralinks, Liex and Seozavr - the most popular articles Runeta Exchange .
Note that the sale of seats under the articles with links can be carried out without the participation of exchanges articles. In this case, the webmaster should personally look for potential clientele in public places seo optimizers ( social networks, forums , etc.).
In addition we have examined types of Internet advertising , there are other variations of it , therefore , there are other ways to monetize a website. It's about them continue in our forthcoming materials .
