Continuing the conversation about the domain business, started in our past , it is advisable to pay special attention to another of his mind . If abroad about the concept of " domain parking " for ten years , as it is known in some circles the web community ( cybersquatters / domainers , etc.) , we have heard about it , not everyone . And of course, few people know how to make this mysterious parking domain names. In order to eliminate such blatant ignorance offer to talk about everything related to domain parking .
Why is the " empty " domains ?
As we mentioned , in the world over 40% of the domain name is not used as the address of actual websites. The reasons for this may be several. First, domains " beat thumbs " as bought by cybersquatters in order to resale. It's clear that , acquiring today , say, 100 domain names , you can sell them a very long time . Sometimes we can talk about the years . And all this time domains act as such ballast itself .
Second, a simple domain is often explained by the fact that the start time of a particular resource on the Internet has not yet arrived . That is itself a Web project is under development , and a virtual name to it already picked up and registered.
Thirdly , the domain can remain untapped because the site on which he indicated earlier, for some reason ceased to exist. However, the site owner still retains the rights to the domain name , for the term of his registration not come to an end .
Fourth, it may happen that Internet resource simply suspended its activities in the vast " global web " because of various reasons (planned engineering works, accident on the server hack admin panel , etc.). Depending on how successful or not will be the actions of the resource owner in overcoming temporary difficulties encountered depends on how long the " irrelevant " will remain the domain.
As can be seen , the factors determining the objective simple domain names , there may be several . However, the fact that some domains for some reason are not used, does not mean that for them not to pay . And if we are not talking about the closure of the project , then pay ( to renew registration) should be regularly . Perhaps it is this fact at the time and pushed enterprising representatives of the public web to the creation of specialized resources , making it possible to compensate for the cost of maintaining domain names. As you've probably guessed , we are talking about projects specializing in domain parking - parking stations.
About parking , as domain names and figures.
Parking station ( domain parking ) - special Internet portals that organizovuyut placement of Internet advertising on parked domains. As advertising sources are typically used contextual advertising (Google Adsense, or Yandeks.Direkt Runner ) .
What is the specificity of direct parking for the average domainers ( domain owner / domain ) ? All brilliant - easy !
Individual enrolls in one of the parking service , then change the settings of your domain DNS- server addresses ( new addresses available parking station). Actually, this process ends ... domain parking unused domain for the site is now no longer lead to a non-existent web page . On the contrary, after registering a domain parking system it will point to a page with advertising content. The latter, usually consists of various kinds of advertising options , transition which brings a parked domain owner profits. Clearly, the more unique clicks on contextual advertising , the higher the income domainers . This is the main essence of a domain -based business park internet names.
Number of hits on advertising messages depends on the quality of the parked domain . As in the case of cybersquatting parking business also has a number of tips on what domains are able to generate the highest profit ( a source of traffic.) So , we are talking about domain names , which are :
- Contain in their structure often used in network word ( phrase );
- Are names of actual concepts , goods, items and other items ;
- Contain in itself the original word or phrase ;
- Are names that are very similar to the popular brands or trademarks ( the only difference is insignificant typos , for example , BMV instead of BMW);
- Belong to a popular international or national domain zones (. Com,. Net,. Ru , etc.);
- Belong to the upper levels of these zones .
According to experts, having at its disposal domains corresponding to the criteria described , we can not simply rely on compensation for the costs associated with their content, but also a swing at a higher profit .
Agreeing with the view of the experts, however, necessary to point out the fundamental , in our view , the profitability factor in this kind of business domain . The most profitable are domains which , along with the criteria mentioned above , previously served as addresses for popular websites . Simulate the following situation . Suppose there 's no time , which enjoyed a certain popularity in a particular network segment. Over time, the owner of the resource due to various circumstances came to the decision to close the project (of course, a popular resource is hard to imagine , but there are examples ) . So, the site has died , but his name is still a very long time will be stored in the memory of the patrons . Last habitually for a long time will enter the coveted domain name in the address bar , while getting to a nonexistent page . And it is in this case able to come to the rescue of domain parking . With the help of the residual domain traffic can be converted into a solid money . Thus, a well-known domain is able to bring much more financial benefit than his unknown " kinsman ."
As for specific numbers of earnings by domain parking , they all are different and depend not only on the quality of the domain , but also from the parking service. For example, some foreign car parks owner of one "good" domain can receive up to $ 5 per one click on an advertising link . Not surprisingly, that by owning , say, a thousand of such domains , you can earn " rabid " money. If you believe the Western media , the annual income of the recognized leaders in this field of business domain in the millions of U.S. dollars . Of course, such sums operate only the best of the best , but many domainers over the hill still manages to consistently make the car park tens of thousands of conventional units.
In the area of Russian Internet (domestic parking) statistics at times modest - 1000 clicks on advertising can bring domain master about 10-15 dollars. This is explained primarily by the fact that the parking business started to grow , we recently (late 2007). The total market turnover in 2008 amounted to only 70 thousand dollars. Of this amount, the net income of all domainers accounted for approximately 35 000 (the second half - parking fee stations, etc. ) . And let since obtaining these statistics and a half years have passed , anyway, even if we assume that the market has grown at least twice , the picture appears not so rosy. Most of our serious domainers in the parking business profits do not shine . Not shine until , because this market has just started its emergence from us. Over time, convince some specialists , domain parking can turn into one of the giants of e-commerce on the Web . The main thing is to catch the time to get a solid number of promising domains , and you can earn good in their car park .
Advantages and disadvantages of parking.
Besides the financial component of the parking business can also select a number of its other benefits. Well, firstly , parking domain names is the kind of commercial activity, which is so desired by all , without exception, entrepreneurs . To make a profit, almost do not need to do anything. Registered the domain , became a member of a parking lot and ... everything. After that, it is only necessary to periodically check your personal account and withdraw from service earned in the parking facilities .
Secondly , parking domain names allows domainers to make a demonstration of contextual advertising. And what 's wrong with that , you ask? But that - perhaps someone forgot that show contextual advertising ( in the case of full-fledged Internet resources ) on their pages can not all sites. Green light is given only to those who meet certain criteria ( volume of traffic , the subject of the project , etc.). Such restrictions in the parking business is not! Consequently, the context can monetize without exception domains .
The advantages of the parking business and include some domainers that parked domains may eventually " grow into " certain indicators indexing. In other words, the search engines will increase the rated value (PR and TCI ) for such domains. It seems that this view may belong exclusively novice domainers who still do not fully understand all the intricacies of this business. The fact that almost all parking services deliberately blocking search engines indexing domain ( this is done by setting the file robot.txt). Therefore, the growth of any " puzomerki " parked domains can not be considered.
The main drawback of domain parking , in our opinion , is associated with the inability to unwind a parked domain in order to popularize it to get the desired traffic. More precisely it can untwist (registration in thematic directories , relevant links to forums , etc.) , but it should be done at your own risk. Furthermore, that such actions are prohibited by the majority of parking stations , the negative attitude towards the promotion of domains and show the search engines themselves . Finding that parked domain does not point to a real site , but only on a page with advertising , search engine robot, as a rule, takes a fateful decision for domainers - block address . Make this ban is pretty easy , much more difficult to return if necessary the good name of the site. Remember this!
To help domainers
Taking into account the fact that you can not untwist parked domains becomes apparent unenviable fate of the vast majority of them - bring consistently high profits such domain names can not. But it is only in the case when it comes to the traditional methods of promotion.
But there are also non-traditional methods , specially devised for domain parking . For example , you can create a website , promote it and then bring the resource to a different address , and domain promoted park on one of the stations . Using this method, you can kill two birds with one stone . On the one hand , you still have a full site that just changed his place of residence , and , on the other hand , have a domain name , which is known to people . Do not just know , but a very long time it will gain in search of your site with all the ensuing consequences for you in the form of profits from parking .
Another clue concerning higher profits from domain parking , pay attention to such exotic domainers national domain zones as . Co ( Colombia ),. Cm ( Cameroon ),. Ne ( Niger ),. Om ( Oman) , etc. Just imagine how many people around the world every day err not in the domain , and their endings ( for example, want to get on auto.com, but instead in the address bar is introduced auto.co)! Can not imagine ! We can help - a lot , a lot . Consequently , significantly increases the potential profitability popular domain names registered in these areas.
To summarize, our story will give an example of several , in our opinion , the most popular parking stations. On the Web , without a doubt, leadership keeps parking RU-CENTER (www.parking.nic.ru). The advantages of this station include ease the earned money , multivariate patterns organize the advertising content , as well as the operational work of customer service . On the negative side, they are associated with limited persons who can make use of the parking lot . Access is open only to residents of the Russian Federation.
As for the English medium of the Internet , then there is a ball filled in parking services NameDrive (namedrive.com) and Sedo (sedo.com). Give the palm to any of them is problematic , because they are similar in many ways . Yet , it seems that for the domestic partnership with NameDrive domainers may be a little more profitable. First, this allows parking cash out the purse Webmoney, and, secondly , the average price of a click on an advertising link here is somewhat higher than Sedo.
On the other differences ( similarities ) can learn on their own, visiting portals mentioned parking . Good luck in conquering new heights.
