Google Caffeine - the name of the new search engine from the main search engine of modernity. Very soon , if you believe the developers of the American search engine , Google Caffeine will be a major tool for searching on the basis of which is to be indexed all the pages in the global network. It is worth noting that Google Caffeine - not just another "upgrade" search service Google. No, it's radical redesign search program that changed everything: the index of web documents to the search algorithm .
According to Matt Cutts ( the official representative of Google), one of the search engine datacenters already successfully leverages the Google Caffeine. Full launch a " upgrade " in all data centers (remember , Google owns more than 20 data centers around the world , each of which consists of more than 100,000 servers) is scheduled for January 2010 , when the web community will depart from the festive mood.
Delaying the widespread introduction of the new search engine is explained very simply : the Google team just did not want to spoil the mood of webmasters and optimizers on the eve of Christmas and New Year festivities . Well, apparently representatives of the U.S. search engine learn from their mistakes. Previously, as we know, many innovations from Google had the place to be right under the New Year . The majority of innovations, despite the seemingly pre-holiday message, spoils the mood of the site owners . Particularly significant in this respect the so-called " Florida update ." But do not talk about the past ...
Today , as practice shows , Google is more loyal to the Internet community , demonstrating the kind of openness and, if anything , transparency mechanisms ranking web documents. Thus, in the case of site owners Caffeine was given access to the beta, which Google launched in summer 2009. In a kind of sandbox (www2.sandbox.google.com) seo experts could in practice to check the indexing of its resources , taking into account features of Google Caffeine. Recently, access to the beta-testing a new search tool to the specified address has been discontinued , which once again shows the imminent launch of Caffeine.
How seo specialist , constantly working online, in the allotted time for testing , I have repeatedly checked the performance issue on my websites through Google Caffeine. It's clear that on the basis of observations made by me , I came to some interesting conclusions . I want to mention that rely entirely on my reasoning can not, because that is the observation of just one person ? Nothing ! Moreover, even then , it was noticed that yesterday is true today may turn out to be a mistake, as the representatives of Google Caffeine constantly upgrading based on their own observations. Thus, my observations are merely subjective assumptions , no more.
However, in addition to personal assessments of new search engine today can say with certainty that some of the new ranking factors became public due to the openness Team Google. For example , Google Caffeine determines the location of a site in the given loading speed of its pages. That is Google Caffeine developers make special emphasis on the " site speed " as an important factor in the success of ranking web resource as a whole.
Also much discussed Google Caffeine creators of so-called "broken link ' - external links leading to pages that no longer exist (Error / Error 404 ) . The existence of these links in the structure of the web resource will certainly affect its lowered in search results .
With the introduction of Google Caffeine for webmasters should not be a tragedy of the fact that " the overall quality of the page " will have a serious impact on the ranking of the site. Like any commodity company, which shall retire defective products , Google Caffeine is by " withdraw " from the index web documents , which can not boast of high quality. Thus, the search service Google is striving to fulfill its main function - to deliver to the user network and the relevant date "product" in the shortest time . This product , which has a " certificate of quality ." It's a metaphor , the meaning of which , I hope, is clear to all .
Having said that, very likely see the situation , when the Google Caffeine will play the primary role of internal factors of search engine optimization. Quality unique content , page design , ease of navigation , meta tags , titles , keyword density and phrases , traffic volume , the level of "unnecessary visits " , the time spent on the page visitor , mention the latest in social networks ( in the presence of social bookmarks ) - all these and other factors in the foreseeable future can be key to the success of indexing a web resource. It seems that such an approach to the creation of the site as a whole is able to provide excellent results not only issue in the case of Google Caffeine, but also increase the weight of the resource in the eyes of search engines. With minor differences in the mechanism ranking , almost all search engines tend to one global result - to provide the most relevant issue and qualitative web documents.
It may seem stupid my idea that Google Caffeine will pay special attention to whether there was a run on the social bookmarking site . Well, maybe it's really stupid , but I think so. I will say even more confident that the increasing role of social bookmarking is a direct consequence of the struggle Google with corrupt links.
Without calling into question the validity of the search engine ranking of sites Google, though it is recognized that any , even a little bit knowledgeable webmaster or optimizer knows - place on top of Topa American searcher bought would be just money . Despite all attempts to stop this shameful Google practice deception search engine ( selling links and "play" with keywords ) have become nowadays a thriving industry. With unlimited financial opportunities, you rely on the right leadership to issue for your web resource , and it does not matter what kind of search engine in question. That is the current reality!
In this situation of any moral and ethical components in the presence of a "global web" are not talking. On one side is the team Google, on the other - opposing her influential companies with unlimited financial and other resources . Somewhere between the two giants are we - ordinary webmasters and SEOs . And the fate of our fight for a fair extradition unenviable ! Was unenviable , yet on the horizon appeared the outlines of Google Caffeine. Perhaps he, like the sheriff , can bring order to the city!
What are the new rules of the game set this " sheriff "?
The main question that bothers seo community in anticipation of the introduction of Google Caffeine: a role drops references to the untwisted resource ( backlinks ) under the pressure of internal optimization factors ? Will there be a shift towards the poles placement on the site, primarily qualitative textual content , and thus diminish the significance of any backlinks pointing to the promoted web project from the pages of authoritative resources , even if operating in an identical thematic field? It is a dilemma not only for ordinary website owners , but also for developers Google. Buying links does not allow their child to fully form the most appropriate issue for some requests. But honesty of search results - the main goal that Larry Page and Sergey Brin have been prosecuted in the distant 1998 , revealing light search engine Google. Once there is a problem , then it should be found a solution !
Social Bookmarking - one of the possible solutions
Is based on what my confidence ? It's very simple - you can easily buy 1000 links from other sites , but to get 1,000 or 10,000 bookmarks to Facebook, Twitter or any other social network is not easy . Perhaps the use of the Google search engine these social networks will make Caffeine faster , more relevant and , most importantly , will provide an opportunity to return democracy issue .
Of course, Google is not the new index will be formed solely on the basis of social bookmarking. Other ranking factors , namely the age of the site , its history and reputation , traffic volume , the presence of a recognizable brand - all this will have a direct impact on the presence of the resource on the first page . In other words, as mentioned above, during the indexing of web documents by the search engine will be taken into account various factors of internal optimization (note: using our site you have a unique opportunity to check your web project for compliance with the majority of these factors : the quality of the content to the speed of page loading ) .
Analyzing the work of Google Caffeine, I came across another equally interesting question : what role in the indexing process will take domains , a structure in which there is the key word (s) , a new search on Google? Will this kind of domain names are placed higher in search engine results ? Over the years, webmasters and SEOs unanimously confirmed that vital choose such domains that combine basic keywords for any web project. In truth these claims can not be doubted , for the user who wants to find the latest auto news , first of all, be able to satisfy your interest in the pages autonews.com, rather than, say , car.net.
In a measure of the development of network domains with keywords will find more and more value . The latter, in turn, will be an integral component of quality of life . It is possible that such domains can bring their owners hundreds of thousands, or even millions of dollars in profits . It's clear that the purchase of such domain will be much harder , if not impossible. First, the cost of domain keywords unheard increase. Second, they are limited .
This is a few years ago, the choice of domain was not something complicated arch . Today , when the Internet was flooded millions of websites , thousands of which largely overlap, adequate search domain name (s coveted keywords "inside" ) no longer seems a matter of three minutes. Everything has just taken! As in this situation behave Google Caffeine? It is not entirely clear.
Perhaps all of my thoughts on how will Google Caffeine, are correct - unheard of in the future will increase the role of internal factors optimization , social bookmarking and domain names with keywords . But we can not exclude the possibility that some or all will be totally different , and my observations will only subjective errors .
Nothing can be done to predict the future is given to few . The latter I could not hit it, so we can only wait . Fortunately, not for long !
PS: A little official data.
Google steps on the path of modernization search engine (running Google Caffeine) caused by activation of search activity on the part of competitors , primarily , Microsoft and Yahoo.
According to the developers Google Caffeine, a new search engine will possess an increased rate of new indexing Web documents . Moreover, should increase speed and issuing the most relevant results for some searches ( according to some estimates , the search speed during beta increased 2-fold) . However, the introduction of Google Caffeine should not significantly change the search results , for they will not change the criteria for the formation of the results , but only the data processing circuit .
A full-scale launch of Google Caffeine marks reformat the file system Google. The latter was created at the end of the last century , so no longer corresponds to the current realities .
