Nowadays most of the webmasters ( from advanced aces to " inexperienced Dummies " ) know little cart and trolley ways to monetize the site. Depending on your preferences and possibilities of direct resource owners portals give preference to a particular method , or a combination thereof . Someone , for example, focuses on contextual advertising ( Yandex , Begun or Google AdSense), as the main source of income of the virtual ; someone opts teaser affiliate programs , well, there are (today most of them) who for profit has been selling links from your Internet project through specialized exchanges (Sape). However, despite the variety of ways to monetize your site, the search for new methods of enrichment through the exploitation of its Internet offspring does not stop for a minute.
One of the new trends in earnings through the website for some time now become sms- billing. In a relatively short time , this method of monetization gained extraordinary popularity among owners of Internet resources. Still, after due sms- billing many webmasters were able to multiply their profits. Given the particular relevance of the theme affected us , especially in light of recent market events sms- payment , offer to talk about everything that is connected with sms- billing and not only ...
What a beast "sms- billing" ?
No panic , no animal in sms- billing is not and can not be, as strange as it may sound phrase . Sms- billing is a specific method of calculation in the network, which is implemented through the use of mobile features . What are these calculations ? What good are the webmaster ? Consider all the specific example. Let's say you have a website that provides users with some services , for example , the ability to download certain digital information ( software, games , movies, etc. ) . You can be a patron of the arts and allow visitors to share downloaded files mentioned absolutely free , and you can ... That's right , earn on it , charging a flat fee for each download . Help in this and aims to sms- billing. Earnings scheme with the help for webmasters as follows . Interested user who does not mind to pay money for downloading , sends sms- message to the owner of the site number. Then the mobile user's account is debited ennaya amount of money , then he gets access to the desired file. Webmaster , in turn, receives the income .
The above example allows you to fold a very superficial view of what is a sms- billing. The fact that its implementation will not enough only two interested parties : the owner of the Internet project and its users. Everything is much trickier , because range of actors involved in the operations of sms- billing , somewhat broader. They will talk about below.
Major market participants sms- payments.
Given that sms- billing is done by the use of mobile phones is an obvious highly relevant to sms- payment mobile operators. Would not have them , neither of which sms- billing could not be considered. Consequently, in the chain of the major market participants sms- payment operators as the only source of mobile communication are paramount .
Second in our list are Internet service provides direct services sms- billing (eg , www.rubilling.com or www.cmcbilling.ru). It is these resources mobile operators delegate the right to establish relationships with webmasters who want to take on their websites sms- payments . Delegate from the operator is to provide resources sms- billing for a fee of short numbers , which made specific sms- payments . Thus , we can say that sites sms- billing are a kind of intermediary between mobile operators and interested webmasters.
Site owners , by the way , represent the third estate actors sms- billing. They are the driving force of the market sms- payments , showing a genuine interest in sms- billing as an effective way to monetize the site.
In practice, sms- calculations for webmasters begin with selection service specializing in sms- billing services . Opting for one or another of them , the owner of the site is recorded in the pages of the service and follow the instructions ( adjusts your profile , choose a room where the user will send sms- message , sets its price, etc. ) . After all settings are made , you can start earning. Funds received through sms- billing shall be made on personal account web master in the system. Typically , resources sms- billing is possible to output the webmaster earned money after their amount reached a certain value , or through a specific period of time ( for example, once a week) .
The fourth member of sms- billing , no doubt , is a direct user of the site - a person who has a cell phone and is ready to send sms- message , in order to get the coveted product, service or other content .
In our view, it is advisable to select another group of individuals who are maybe not directly , but no less important part in the development of sms- billing. We are talking about the owners of the websites that advertise on its pages partnerships Internet projects that charge via sms- messages. For many web portals (especially entertainment themes ) such advertising is almost the only source of income .
Availability of key stakeholder groups sms- billing , and the huge financial flows associated with it , give grounds to speak about the existence of a full-fledged market sms- payments. The scale of the latter simply is amazing! For example, if in 2007 ( inception stage ) the market is in the area of Russian Internet was estimated at between 22 million U.S. dollars , by the end of 2008, growth was about ( !) 900 % - 200 million USD As for last year, according to experts , the total market size is estimated at 300 million dollars!
Redistribution of income in the market sms- payments has its own characteristics . Up to 50 % of the cost of sms- messages ( by the way, it is much higher than the price of regular posts ) put it in his pocket mobile operators . Second fifty percent is divided between webmasters selling content ( about 70%) , and sms- billing services ( 30%).
By simple mathematical operations can be concluded that in 2009 sms- billing brought only webmasters Runeta just over $ 100 million. Not bad, is not it ? Many would agree that yes. However, this does not mean that earn through sms- billing can every webmaster , especially if we take into account the recent landmark changes , initiated by the mobile operators . But first things first .
Scammers and the winds of change ...
The unprecedented development of sms- market payments, which took place over the past two years , is largely determined by the lack of quality control of the market. The result of this " anarchy " was , on the one hand , increased sms- calculations , and on the other , no less impressive growth sms- fraud ( in circles devoted to it is called " fraud " ) . Last species are so numerous that to talk about them in a single material is not possible. So that there is one of several articles is not enough to tell us about all the tricks of attackers who in one capacity or another use sms- billing for enrichment illegally.
Given this, we draw your attention only on the main initiators of sms- fraud. First, use the sms- messages in order to illicit gain are webmasters who use the services of sms- billing. The most common types of fraud in this case may be:
- Deception member in question the real value of sms- messages ( one declared sum, and directly charged completely different - at times large) ;
- Trade virtual content that is absolutely free (based on the non-technical users , naively believing that acquire something very expensive );
- Paid evasion ( user for relatively little money first sms- messages subscribes to any newsletter . Eventually, when there is no need of sending a person sends a second message in the hope of pee . What is his surprise when it is found that evasion cost him times more expensive than a subscription . )
- More.
Secondly, scammers may be seemingly innocent mobile phone users . In this case, we have to be fraud of a different order . As a rule , it is a paid sms- messages that are sent from unsecured money rooms. Say a person wants to get the coveted artifact in any online game . To do this, it sends a paid message from your mobile ( on account of the required amount is not, but the operator allows you to " go into minus " ) to the specified number . As a result, a user gets the artifact , but charge-offs with his mobile account is not happening. There is simply no money needed ! As a result - mobile operator does not receive anything and therefore can not settle with sms- service billing. The latter, in turn , can not make the necessary payment webmaster from the site which was sold to the artifact. Thus, sms- billing partner falls into the so-called " Hold " when they legitimately earned funds held by unreliable sender sms- messages . As you can see , becoming a victim of sms- cheaters can not only direct users of virtual services, but also themselves webmasters .
And what statistics say ? It is depressing! Only subscribers of " Beeline " in 2009, three times more likely to contact your service due to the fact that they have become a victim of sms- intruders ( 450 000 victims against 160,000 in 2008) . If we talk about a national scale , the " offended" fraud today in Russia there are about 10 million people !
These staggering figures show one thing - actions aimed at combating fraud , until recently, were completely ineffective . As a rule, they are reduced to the fact that mobile operators to create " black lists" of scams and fined sms- billing services that were seen in the promotion of mountain - partners. It also happened that sms- billings themselves denied their services to potential partners , who were suspected of fraud. But apparently that was not enough ...
And that's why mobile operators recently announced real war sms- fraudsters. These are the three pillars of the Russian mobile communications - " MTS ", " megaphone " and " VimpelCom " (" Beeline " ) , who have finally decided to take control of market transparency sms- payments.
Thus , the actions of mobile operators will now be aimed not only at increasing penalties against unfair market participants , cooperation with law enforcement agencies , but also to inform subscribers about possible schemes of deception through sms- messages.
For example , a national leader of mobile communication " MTS " announced the release of the special services to their subscribers - " Infokontent ." Brief information on the service can be described as follows. Now, any network subscriber can independently specify the cost of paid services , sending its number free sms- message with a " ? " . Response to such requests detailed information on the cost of the service, its suppliers, as well as contact information for communication with customer support .
Furthermore, if we are talking about short sms- rooms , which were previously implicated in misconduct in the market, when you send sms- messages to these numbers prior to disposal facilities , the subscriber will be asked to confirm their intention to use such a " dubious " service.
What are the consequences ?
Steps of mobile operators, to combat fraud , shocked many who " fed " the fetus in numerous sms- network scam . They unanimously stated that the market sms- payments outlived, in the future he did not shine . Sms- billing is slowly dying !
This kind of " whining " despair of dishonest webmasters quite easy to explain. After all, if yesterday they live comfortably , eating not only bread and butter, but also black caviar , deceiving for this people, with the advent of change sounded like a luxury seems very doubtful.
However, a cover for all sorts of shops sms- scams and everyone who was involved with them ( sms- serving billings ; web portals where fraudulent advertised resources , etc. ) does not mean that all will decline sms- market payments. On the contrary, we believe that the market will grow rapidly . Another issue is that to enjoy the fruits of this development can now not everyone , but only those who will work exclusively in the legal field . Let's say it can be webmasters who from the pages of their resources will sell through sms- billing qualitative virtual goods or service without resorting to fraudulent schemes .
Our confidence that the sms- billing will live happily ever after , is also a consequence of the fact that in the future will continue to increase the number of mobile subscribers who use the Internet. Only in the Commonwealth of Independent States , the potential number of users is estimated at 200 million people!
