Hearing this seemingly innocuous word " spam" in the head of many of us , ordinary users " global web " , born of memories and no pesky unwanted advertising letters , constantly coming to your mailbox . Yes , these posts made to dignify spam and it is their hatred of us with such persistence and delete every time, checking your email.
But it would be a mistake to assume that only intrusive advertising messages on the network are spam . During the rapid development of the Internet in the lexicon experienced SEOs and webmasters actively approved by another concept , which is inextricably linked with spam of a different order . This, of course , is the so- called search engine spam . What it is, what are the different types of search engine spam , what are the consequences of its use - all this will be discussed below.
Let us begin our story with the most important - with a definition. Typing in the desired search engine the phrase " search engine spam " , you can find many interpretations of the concepts of interest to us . It features everything from encyclopedic definition interpretations to developers of popular search engines. If you wish , you can read them - if not, take my word for us.
Search engine spam - it is nothing like the web site (web page ) , the ultimate goal of which is the manipulation of the results in the issuance of search engines. If considered search spam in terms of process, in which case it is a set of special ( "black" ) search engine optimization techniques aimed at deceiving search engines. Manipulation of search engines , which is achieved through the use of these techniques designed to increase unreasonably Internet resource handouts on various search queries.
So we figured out that this search engine spam . Now the question arises - why is it needed ? What is its purpose? The answer, perhaps even simpler than the definition , since it follows from it. Successful manipulation of search engine enables the author we are studying spam withdraw its web creation for the first search engine positions . This, in turn, allows it to benefit from the vast Internet audience (traffic) for your project. And it is no secret that the owner of a powerful traffic can easily monetize it ( profit ) . The volumes monetization directly depend on the traffic. As can be seen , all the fuss is connected exclusively with economic benefits . Everything in this world , unfortunately, revolves around money. Internet - is no exception . Every day and not very wise heads are looking for ways to enrich the virtual world , including through search engine spam .
And we have to admit that in the latter case ( using enrichment search spam ) stakeholders have achieved significant success , not least because of the multivariate methods (s) of search engine spam . Overview of the main ones will be given below .
To favorite search engine spam methods must include deliberate distortion of the keywords under which optimized the site ( page ) . For example , a Web resource is designed to acquaint the reader with the manufacturer of gas boilers and its products . It's clear that the search query " gas boiler " is far less popular than the "girls" or "sex" ( one of the leaders of modern search queries ) . With this in mind , a supporter of search spam consciously includes , for example, the structure of meta tags mentioned words. As a result, the overall site traffic might increase , but will grow if its target audience - is another question .
Using the " invisible text " - another way of search engine spam . The method consists in the fact that on the page does not show the entire actual text material , but only the part that is intended for the reader. Hidden same fragment ( formed , for example, by changing the color of the text corresponding to the background of a page , or by minimizing it ) is for indexing by search engines .
One of the methods of search engine spam is pointless filling textual content with keywords and phrases specific ( increased ) density. Typically, in this case such content does not carry any semantic loading for direct reader and created exclusively for search engines .
Another popular type of search engine spam is to duplicate web pages. Pushes him as the absence of a good unique content , and unwillingness to fill empty page optimized new material. Much easier to just copy already available on another page of content , "incarcerated " under the necessary queries .
Link spam - another kind of search engine spam . As you know, during the ranking of Internet resources , search engines pay special attention to their link popularity ("link popularity"). That is in the process of search results into account the number of external search engines (and in the case of Google - and internal ) links to a particular site . Initially it was believed that the more such links , the better. But it was the time until cunning optimizers were not abused placement of external links. Such abuse and is a link spam , where a reference to the web project is not a manifestation of a genuine interest in it other resource , but only the result of dodgy action webmasters seeking to get as more of them in any way possible . And such methods , by the way , divorced myriad.
Today exchange external links could be part of affiliate programs or by personal ( face to face ) agreement webmasters ; links can simply be bought for any amount of money (take , for example, a well-known service - Sape.ru); external links can also easily get by registering in numerous catalogs and ratings , or by creating an extensive network of business sites ( satellites ) that refer to the primary resource .
This kind of search engine spam and can be carried out by posting links to relevant blogs , forums , etc. This can be done both manually and with the help of special software such as the popular "XRumer" from BotMaster.ru.
One of the varieties of search engine spam is cloaking . Last is a kind of camouflage, which allows the user network , came to the site , showing one page content , while for the search engine is designed and displayed a completely different web page .
Using doorways also ranked among the types of search engine spam . The essence of the method is very simple. Doorway is an " input " page (translated from English .: Door + way = door + path) , which unwinds all imaginable and unimaginable ways to raise in search engine rankings. As a rule, the doorway is literally packed with meaningless optimized text designed exclusively for search engines. That is of no interest to users of the Internet is not a doorway . However , thanks to the promotion of appearing in the top positions of a search engine , doorway attracts potential audience ( through keywords ) . People are falling on such a page are redirected to a site that advertises this doorway . That is why the doorway is considered " input " page.
Today doorways are hardly major search spam , because to redirect to the site advertised "black" webmasters can not create dozens or hundreds of pages. If we consider that the advertised resources themselves can be a big set , the amount of search engine spam in doorways face looks downright unprecedented.
Swapping - one more representative of search engine spam . Proponents " cluttering " bottomless bowels networks are as follows. To raise the search engine ranking pages they fill it in a certain text content , the structure of which - the optimal ratio required key words, phrases , etc. Once this page has been successfully indexed search engine and got a rating , it changes the original owner deftly unattractive for human readable text into content , thus tricking the search engine .
Before draw a thick line under immediate review types of search engine spam , would also like to recall the kopipastinge . For those who still do not know what it is , we remind kopipasting - unauthorized copying, usually textual content , followed by its placement on foreign Web sites. For most who are experienced honest webmasters and optimizers no longer a secret that the Internet wielding army " parasites " - kopipasterov . Last literally steal text and other content on the pages where he is on the right , and without the permission of the author put it directly on their resources . In doing so , kopipaster kill two birds with one stone : first, they are by stolen content , promote their resources in the search engines , and, secondly , saving a lot of money intended for the purchase of high-quality text material .
Current extent kopipastinga downright dazzling. We will not go into details, except to say that , according to estimates reputable online publications, all textual content Web - it's almost 90% of " junk " ! In other words, only one out of ten texts in Russian-speaking Internet is authentic . The remaining nine - only copy.
But we figure voiced concerns only kopipastinga . If we take into account other ways of search engine spam , we have described above, it becomes obvious grandiose " littering " the Russian-speaking part of the worldwide network . In this case we can not go about 90%, and a much higher rate. Although much longer ?
Effects of the use of search engine spam is quite multifaceted. In our view, they appear on four levels.
First, search engine spam creates critical problems in the search engines themselves . Under the above volumes of "garbage " on the network to talk about the objective of search engines do not have to work . Instead of constantly improve their work in terms of providing the best information relevant searches , the search giants are uncompromising war against search spam . Result of " hostilities " - not only reducing virtual "trash" , but search engines and unjustified sanctions in relation to quality web resources. Remember folk wisdom : you can not make an omelet without breaking eggs ?
Secondly, search engine spam significantly undermines good-quality sites. Often past without using during its promotion techniques of search engine spam , are on the margins of search engine rankings , while different " stuff " emblazoned on it first . As a result, respectable webmasters loses those " dividends " (eg , customers ) for which they are calculated , starting your own Internet resource.
Third, the search engine spam inflicts a severe blow and the expectations of ordinary netizens. Remember how long a time to spend on trying to find information of interest to us , lost in the endless " hot Internet garbage ." Well, if enough time , then you can and to practice klikakane on unnecessary links that issued search . But if time is short , then , how to be ? A rhetorical question ...
Fourth, and perhaps most importantly, search engine spam ( its unprecedented scale ) seriously undermines the credibility of the " global web " as the most reliable source of accurate and publicly available information .
Of course, knowing about such a negative impact of search engine spam , developers of search engines, as noted above, have been fighting with him. They know almost all tricks hitromudrye admirers of search engine spam , so the algorithm of actions crawlers every day becomes more and more perfect . Resources convicted of search spam , drop in ranking or even excluded from indexing.
However, until the final victory and the liberation of humanity from the progressive search engine spam is still very far , for he is like a chameleon , learned to skillfully change the shape , thereby constantly challenging the search engines ... and we are with you !
