The success or otherwise of the web project largely depends on its " weight" in the eyes of search engines , especially such as Goggle or Yandex . Most popular search engines Runet , given the combined effects of the promotion of a single site in the ranking assigned him a certain rating. When it comes to Google, it is assumed the so-called PageRank or just PR. Analogue of the latter in Yandex citation index is well-known ( IC) .
The level of these variables and the rating depends on the specific location of the Internet project handouts mentioned in the search engines. The higher the PR , or IC , the higher the site is located on various search queries. With this in mind , there is nothing surprising in the fact that all of the webmasters ( SEO optimizers ) making maximum efforts to enhance capacity rating cherished values. It's about how to do this in the case of PageRank, below.
But first , again briefly that is notorious PR. PageRank is a value accounting link popularity of web site pages , that is, how often the pages indexed by the search engine resource referenced by other sources on the Internet . PR has certain limits : from 0 to 10 . This is one of the main differences from the PageRank Citation Index , capacity which knows no boundaries. The magnitude of PR most directly affects the location of a web resource in search engine Goggle for some requests. For example, if we take the site of one subject , at the first issue will be in one , PR is , say , 6, rather than the one with which he is only 1 .
Talking about how to effectively increase the PageRank, experts distinguish several major ones . The first ( primary ) in their hierarchy assumed increasing PR method by placing internal links to pages untwisted resource. It would appear that can make ordinary internal links ? In the case of Google PageRank ( another difference from IC) turns can , and quite a lot. Placing adequately internal links under the scheme: first page links to 2nd , 2nd to 3rd and 3rd at first - you can achieve very positive results in the process of search engine optimization resource , in particular, increase his PR. So that's , at first glance, basic actions can increase the PageRank of up to 4 ! True, we should not forget that such internal perelinkovka will have maximum efficiency only when the page will be placed one and only one reference to a " neighboring " page of the site. Otherwise (the presence of more than one page links) effect of optimization is much more modest .
The second way to increase productive PageRank, as you could already guess, is to place external links to the optimized Internet project . It is desirable that external links to untwist sites skillfully introduced into the structure influential catalogs , feature articles , different reviews , press releases, forums and topics , etc. As possible should also make sure that the web resource that hosts the external links to the promoted website , operated in the same or very similar thematic field with him , and he had a high PageRank. All this, in our opinion, and the opinion of most optimizers , can most effectively influence the growth of desired PR.
Filling untwisted web portal interesting and unique written content - another important way to increase PageRank. This kind of content in a short time certainly will find its readers , as well as those who want to bypass your will , to put it at home. We are talking about the ubiquitous kopipaster . The noblest of them actually stealing your stuff still not fail to place a link to the source ( constantly reminded of it on the pages of the site ) , thereby increasing its PR.
In the process of creating an Internet resource founders of the American search engine Google recommend to pay particular attention to static web pages. In their opinion , it is necessary to prefer HTML- pages , rather than, say , their PHP counterparts. Website based on HTML- pages is more likely to be indexed much faster search engine and therefore get their first " digit " PageRank.
