From what, in the first place , the success of a website ? Every webmaster may be your answer to this question. Why ? Because search engine optimization resource , which we do not cease to repeat material in the material , it is a complex process consisting of multiple and interrelated stages . Given the diversity of the past , every web developer differently evaluates the significance of individual components of the promotion. Someone in the promotion of their Internet brainchild primary emphasis on the elements of the outer optimization , getting links to your resource from foreign projects. Someone is trying to become a member of as many sorts of directories and ratings. There are those site owners who believe that the recognition of the network mainly depends on the appearance of the resource , while giving priority to web design.
We will not dispute the correctness of the actions described above. Yes, all of them, in varying degrees , have a positive impact on the popularization of the project in the " global web " . However, in our opinion, the first violin in the orchestra play optimizatorskih not they, but reasonable quality content site content . Without the latter, other methods of search engine optimization - no unnecessary addition , no more than that . Agree who will attract site even with the most intricate designs and lots of inbound links from authoritative resources if its pages are empty or filled with low-quality text material ? That's right, no one - no potential users , or " picky " search engines. Happy future for such a project in the " global web " is not and can not be! Such a future is only those resources that increased attention paid to the process of promoting your textual content . In other words, their owner familiar with battered biblical truth : " In the beginning was the Word ! "
What is the value of this " word" ? The answer is obvious. The majority ( over 90%) of Internet users roam its vast expanses in search of the necessary information. It's clear that in the course of such a search preference for interesting and unique content that is able to satisfy the hunger for information in this or that sphere . Thus, Web resources , is a collection of the most relevant topical information , are very popular among users. Conversely , sites with poor ( in all respects ) the informational component can not boast of mass appeal .
As can be seen , the role of the text content of a website in search engine optimization process can not be overemphasized . She - the dominant ! And if so, there is a reasonable question - how to start filling the pages vital content ? It seems that there are two possible options . First, the webmaster can fill your Internet project independently , provided that he perfectly understands its subject and not less masterly word. In this case, the main benefit to the owner of the site - to save money to buy content from a third party . However, this option rather utopian, rather than reality. As practice shows, a good web master is not always ( rarely ) is a good writer ( author of content) . Moreover, even if this is so, then filling the site with its own thematic information takes a lot of time and effort. But the owner of the resource you need to pay attention to other aspects of promotion ... It follows that restock quality text content for the site webmaster should in any case from external sources. In the last act the role of the notorious copywriters . Who is this? Apparently - those who foraged copywriting .
Basic treatment copywriting.
To date, the range of users of a virtual network formed several major interpretations of the term " copywriting " . So , in the broadest sense copywriting - writing is any copyright (unique ) texts intended for posting on the website pages . Kinda kind of copywriting in this sense is considered rewriting . Copywriters last practitioners , create text content, which is unique in form but not in the sense of ( rewrite in your own words unique texts of other authors ) .
Despite the breadth of coverage , the first interpretation of copywriting is , according to some experts, incorrect , or if you prefer, a derivative of the original more than a narrow understanding of the word. Thus, under the second course apologists understand copywriting copywriting exclusively advertising . This sort of content they relate imidzhivye , presentation and " selling" texts , slogans , scripts , etc.
Depending on the specifics of a particular campaign " narrow " copywriting can be divided into two categories:
- Fashion copywriting (the main purpose - to generate positive attitude buyer or customer to the advertised product, service , brand , company, firm , etc.);
- Direct Response Copywriting ( representatives kopirayterskogo shop that have adopted this kind of writer's trade , through its texts encourage potential customers to make a purchase in this place and at this time) .
An important aspect that distinguishes the supporters of the second interpretation of the term " copywriting " apologists of the first , is the fact that they ( copywriters ) can write their advertising texts not only for web resources, but also for the needs of individuals and companies in real life. As an example, we can recall at least catchy slogans ( slogans , slogans , mottos , etc.) , which during the election campaign operate our policies . These texts - the handiwork of copywriters ( in the narrow sense of the word) ! But let's leave politics and return to business optimizatorskih .
Seo- copywriting .
Development of the Internet , and with it the emergence of search engines sparked a new trend in copywriting (seo- copywriting ) . The passage of time has proved the owners of virtual resources that getting into the top search engines is not enough to fill only quality sites with unique content . The latter also must meet certain requirements of search engines . The most important of these requirements - the presence in the structure of the text material nth number of keywords or phrases. These keywords are usually top searches . That it 's possible to find tens of thousands of other resources on the network.
What should be the optimal number of keywords? Most seo- experts agree that the number is in the range of 5-7 % of the total volume of text material . By the way, if we talk about the size of the content , the seo- copywriting to him also put forward specific requirements . Optimal " dimensions " for text, borders are considered to 500-3000 words ( 2-20 kb ) . Of course, such a framework are highly conditional ( constant modernization of search algorithms determines the optimal size of the revision of the text , usually in a big way) . However, they should not be neglected . Better to rely on the experience of those professionals who are in this business gobbled none peck of salt ...
From the foregoing it is evident all the burden of professional duties seo- copywriters. Write intelligible to the reader an interesting text - is not easy, not to mention how to do it while still attractive in the eyes of search engines! The slightest deviation from the main rules seo- copywriting can seriously harm promotes the resource . So, if inadvertently " oversaturate " content keywords , search engines may find it search spam and therefore apply sanctions to the site , where such text available (decrease in the index or depart from ) .
On the other hand , a properly copywriter seo- text content (article , press release , etc. ) is capable of the most positive impact on the status of the site. First, Mighty copyrighted material will always be the target audience of a particular resource . And it means that the user of this site will always return to its pages in search of a new portion of relevant information . Secondly, because of the quality seo- text Web project may take the highest positions in the search results. This, in turn, will entail a lot of other positive developments in the life of the project - increase traffic , revenue growth from the site , etc.
Inhabited by copywriters ?
Now, when an irreplaceable role in filling the site copywriter quality content became apparent, another question arises - where they are " deep" ? In our view, there are several major habitats such representatives of this demand in the profession today .
Request lyrics copywriter can list . In the search box enter the desired search term , say, " copywriter " or " copywriting " and then choose what your heart desires . In this case, the issue is rich in resources such as individual masters of the pen , and large companies kopirayterskih . The main advantage of the search website for your site in this way is of the highest quality of services provided. True, the price is quite high, not every webmaster can afford - from 6 to 25 U.S. dollars per 1000 characters .
It copywriter can also be accessed by all sorts of exchanges freelancing . The most popular ones in the area are considered Runeta www.weblancer.net and www.free-lance.ru. Relevant places on the portals of this type offers literally overflowing in which writers appeal to potential customers to bring them to our attention . Help in the difficult choice of artist portfolio JavaScript must , of course , if the author has .
In a similar vein , you can choose a copywriter at one of the many forums for webmasters (seo- optimizers ) . As an example, recall the Serch (www.forum.searchengines.ru), Mole (www.talk.maulnet.ru) and Mastertolke (www.mastertalk.ru). The local columns devoted to copywriting and everything associated with the content for websites , too full of numerous appeals forumchan ready fee take up the pen . A distinctive feature of the services offered is that prices on the forums sometimes downright laughable (10-20 cents per 1000 characters ) . However, evidence of the quality of the final product in this case is not necessary.
The above-mentioned places of employment copywriters useful webmaster , primarily when he is interested in writing the material on a given topic . That is, the owner of the resource it finds the desired artist , creates job and waits for his copywriter perform - provide a ready text . However, very often the owners of sites do not have a clear understanding of what kind of text they need . Say Portal of the first year, and its main headings has long been filled . In this situation, webmasters interested not so much something specific as the actual suitable topics of his project as a whole.
Solve the problem of selecting adequate text in this case are called Exchange ( shops) content. The latter are specialized resources that are a kind of intermediary between buyers and sellers of texts. Copywriters on such resources are placed in the free market finished articles and wait for a buyer of their goods . Single act of purchase at such agencies often develops into a long-term cooperation , if textual material liked buyer. Today the most popular stock exchanges / store content in RuNet considered to be Tekstseyl (www.textsale.ru), Advego (advego.ru), Tekstbroker (www.textbroker.ru), Teksttreyder (www.texttrader.ru) Kopilanser (www . copylancer.ru) and others.
For webmasters advantage of these resources is that it on their pages offer a huge amount of finished articles ( only Tekstseyle them ( !) Over 113,000 pieces). They are usually very cheap and differ quite tolerable quality. Participants in such exchanges are tens of thousands of writers (leader - Advego , more than 200 thousand copywriters ) , which means that the shortage of proposals kopirayterskih services does not happen! In addition, an important advantage for such a service , in our profound conviction that there is that they are constantly improving their services . For example, here is not only ready to buy unique content , but also book transfers ( Kopilanser ) , filling index ( Advego ) etc.
Is it worth it ... ?
Nevdumchivo reading all that is written above us , maybe someone will mature question, but why is it all ? Why go to a copywriter and pay money for their services , if you can simply copy the text from another site of similar subjects and host . This is not only cost savings , but also the time needed to find a copywriter . Once again, this question could arise only because of inattentive reading of the foregoing . The key to everything - unique content.
Copying , in other words , stealing lyrics , the webmaster may receive only a momentary effect . For example , the search engine did not immediately recognize plagiarism index the article and hence lead to the pages of the site visitors.
But sooner or later trim is installed, especially if we are talking about systematic kopipasta . The consequences of this lack of foresight for webmasters can be very sad . First, on a site with stolen content " refuse " searchers (usually talking about the departure of indexation ) . Second, it 's lose or , more likely , not zaimeet constant audiences ( who needs a resource that keeps the most important - quality unique content ) . Third, the owner of the web project , the structure of which is used kopipast can get pretty nasty in a situation where the true copyright holder can prove that the offender to the crime. Of course, nobody talks about the multi-million dollar lawsuits , at least in the area of Russian Internet , but the headache plagiatchiku not escape .
Given all this , come to mind these words : is it worth ... ? I think not. Moreover , returning to the title of this article , it becomes obvious fact that replacement copywriter simply did not exist. Currently work of the writer has no alternative , because his word - and the first foundation stone in the foundation of a successful Internet project !
