Web Site Promotion - a complex process . It is no secret that during the optimization Internet resource webmaster or optimizer uses a variety of methods seo- help , ultimately , raise the site to the tops of the search engines.
One of the most common methods of promotion is widely regarded as the registration site in directories. Last network has a huge set. This, in turn , complicates the task for the owner of the virtual project , because a lot of catalogs , and the site to register for them - one. Is it worth adding their offspring in all existing directories? If not, what directory to give preference in the first place ? Such questions inspired by the variety of online directories , often excite beginners web professionals .
If interested in our opinion , it is necessary to seek registration in many catalogs , with particular attention should be given to thematic resources - directories that operate in the same thematic field , and added that the draft . However, there is a directory of Internet resources , registration in which , in our opinion , is a priority for any webmaster . For those who have not guessed , remember that we are talking about the so-called open directory (Open Directory Project / ODP or just DMOZ), and Yandex.Catalog . About them and offer to talk below.
Open Directory Project DMOZ.
To date, DMOZ / ODP (www.dmoz.org), perhaps the most revered sites in the directory " global web " . Owned by U.S. media company AOL resource is a free (registration is free listing ) a collection of links to virtual network projects . Daily activities carried out through the work of the portal army of thousands of volunteer editors who manually check the conformity of applicants for adding virtual directory structure . One of the hallmarks of his DMOZ is a multilingual interface ( a " great and mighty " creators ODP have not forgotten ) .
History directory originates 12 years ago, when the June 5, 1998 Bob Truel and Richard Skrenta launched its pilot project on behalf GnuHoo ( alternative naming project at a time - NewHoo or ZURL). Its current name project acquired in the same year after a promising catalog was purchased for U.S. $ 40 million by Netscape. Actually , the new owner and is responsible for one of the common names of Open Directory - DMOZ. The fact that the original project has been allocated under the domain name directory.mozilla.org. Boldness domain eventually ceased to arrange as catalog owners , and its direct users , so the public was presented more digestible , a shortened version - DMOZ.
Today, the public part of Open Directory holds up to about 5 million sites (2008) , which are more than 700 thousands of sub - ah (2006). Moreover, the DMOZ directory boasts nearly a hundred language sections , and almost as much a work in progress . Russian language section for web resources takes pride ninth place among all language sections ODP. On the global nature of this directory is evidenced by the fact that during all its existence editors visited the project , just think about it , almost 80 000 people , of whom more than 7000 had the status of active editors (as of 2006 ) .
Despite the mind-blowing figures above, webmasters , primarily concerned with them, not the specific advantages to be gained from its site registration at the Open Directory . Offer to meet with the main ones .
First, get into DMOZ testifies authority website. Undergo rigorous selection screen the strength is not all resources that , in turn , gives a special high status to those projects that have succeeded .
Secondly , a link from Open Directory Project increases the so-called Trust website (TrustRank). Recall that the latter is a level of trust search engines to the web project . Mainly concerned Yandex and Google. By the way, these search engines practically apply their filters for resources at ODP.
Third, the high " puzomerki " DMOZ (PR - 8 , CY - 2200) could have a very positive impact on the relevant indicators site with all the ensuing consequences (lifting SERP ) . First of all , it concerns the American search engine. There are cases when a site with zero PageRank, get into this directory in a few days raised this rating by up to ( !) 4 .
Fourth, the Open Directory database used by hundreds of other influential Internet resources. Among them we can recall such giants as Google, Netscape, AOL, Lycos, DirectHit, HotBot and many others. This means that getting in DMOZ, the site can not rely on a single link , and much more of them related to this directory portals.
Particular emphasis should be placed on DMOZ relationship with Google. Google own directory based on ODP, so the path to the directory of the American search engine is only through registration in DMOZ.
Fifth, find a site in Open Directory Project implies a certain financial benefit of its owner. So engaged in the distribution of links from a resource that is listed in this directory, you can count on their higher costs . Something similar can be said about the site in general. In case of sale of a web project that is in the structure of the ODP, its price is significantly increased when compared with the same resources , which are not listed in DMOZ .
Sixth, the presence of a website in the directory even slightly , yet it increases the flow of visitors (applies Russian projects) . A sizeable increase in traffic from entering the ODP shines a foreign language ( English-language ) sites.
Benefits from getting into Open Directory obvious, but use them only destined elected. Despite the fact that registration is completely free DMOZ , correct completion of the registration form does not automatically guarantee of making a website to the directory . For this it is necessary to Internet resource comply with some criteria. How ? This further.
So, for successful registration in Open Directory Project is necessary to observe a number of rules ( recommendations) . The first rule is that the ranks of DMOZ accept only quality sites. And the quality in the first place , for his detention . Applicants for entry in the directory must represent a genuine interest for the web audience , filled with unique content , which, incidentally , must be constantly updated . As unique as possible and should be design resource. In short, the quality should be as appearance portal and its contents.
The second recommendation calls attention to the proper preparation of the site title and description . The main requirements to the title - short, informative and value for the thematic content of the resource. Regarding the description of the web project , it briefly speaking, should highlight the unique features of the site, its advantages in comparison with competitors. More details acquainted with the requirements for the title and description on the official site ODP.
The third rule emphasizes the need to approach the most deliberate choice section and category in which it would like to see the site. Great variety of groups capable confuse even experienced webmasters , not to mention the opener . That is why we often hear stories that resource denied registration because of a mistake in selecting its category placement. That's why this issue should be approached with great responsibility. Yes, and it is worth remembering that the site can not be registered in several categories . The effect will be zero .
Other recommendations are "forbidden " character. So , do not try to register a website that :
- Operates only for the purpose of commercial gain ( Internet shops , affiliate programs , etc.);
- Is under development ;
- Has in its structure broken links ;
- Is a duplicate of another site or redirect to the main resource ;
- Can not boast of regular content updates .
Listening to voiced the above rules , the webmaster can expect to soon hit their offspring in the web directory DMOZ. However, there are situations where the alleged site meets all the necessary criteria , but for some reason does not appear ODP . The reasons for this may be somewhat, but not to speculate in vain , we recommend that after a while (say , a month after the filing date) contact the managing editor . His contact details are at the bottom of the category of the directory that was supposed to be a resource . Perhaps a personal touch to help site moderator quickly become member of a large family of Open Directory . At least , such incidents sometimes occur .
Yandex.Catalog .
Most authoritative directory of Internet resources in RuNet widely regarded catalog search engine Yandex . Of course, Yandex.Catalog currently difficult to compete with the same Open Directory Project, but this does not mean that it enjoys less popular .
Yandex.Catalog (www.yaca.yandex.ru) is a collection of websites that are organized by thematic and regional basis . To date, the structure of this directory is present about 100,000 websites. Recently received a green light for placement in catalog after scrutiny by the staff Yandex - executive editors . A distinctive feature of Yandex.Catalog is the fact that it acts as a kind of ranking. The fact that the location of resources in certain headings of this web collection defined indicators TCI . The higher the rating score, the better chance the portal be the first cast in a particular category .
Get the catalog Yandex in two ways: for nothing or for a fee. It's clear that the application for free refills Yandex.Catalog resource editors can be handled too long ( sometimes have to wait for months , or even more ) , while the paid request (12 500 rubles ) can succeed in a relatively short terms - up to three days from the date of filing. However , do not believe that money can buy favor Yandex . This is not so . To get into the Yandex.Catalog both free and for a fee need to meet certain requirements of the site . The main ones are the following :
- Site dobyazan comply with Russian and international law (not in any way violate the law );
- The project must be in all respects quality ( unique content , Solid Design , etc.) Quality , in turn, is the key to increased interest in this Internet draft by network users ;
- The title and description of your site should fully meet the wishes of the editors of the catalog;
- Added portal in any time should not be a duplicate of the other sites ;
- Registered site should be deprived of all sorts of elements of search engine spam , to be completed , as well as having in its structure a working natural ( not sales ) links .
Recall that for the successful addition of a site in Yandex.Catalog fill out the registration form exclusively in Russian . More detailed information on the requirements that are put forward to sites wishing to get into Yandex catalog , can be accessed at : www.help.yandex.ru/catalogue/?id=1111130 or www.help.yandex.ru/catalogue/?id = 873,429
Why strive to hit in Yandex.Catalog ? Yes, all at the same (as in the case of DMOZ). First, if we consider the fact that the monthly Yandex.Catalog visits over 4 million people who are interested in finding the right resources , it becomes obvious that it can be real hard to increase traffic to your site. Of course, first of all, this applies to those web portals , which occupy the top positions in the heading is .
Secondly , a link to the site in Yandex.Catalog indicates its recognition ( authority ) on the Web . It is clear that to these sites with high trust ( ceteris paribus ) Russian search engine in the ranking applies with greater favor than to the resources in its catalog are not registered . Result - the best position to issue Yandex .
Thirdly , another factor that determines the highest place in the resource issue Yandex is the proper preparation of site description in the catalog. If such a description contains the keywords or phrases, which often act as a search query , the site has all the chances to be in the TOP Yandex .
Fourth, the location of the site in search results and impact "weight" link DMOZ . The latter has CY 2600 and no less impressive PR - 7. Hardly a webmaster , who in the pursuit of capacity " puzomerki " will be able to ignore such ssylochku !
Fifth, add the site to Yandex.Catalog means financial gain for its owner. The cost of options to buy from the pages of this resource can be increased significantly.
We believe that all of the above will certainly be useful to you , dear readers, in the future. And if while you are still not a member of these directories , it will soon become mandatory them !
