Despite the professionalism optimizers is not always possible to determine the most optimal and promoting a number of key words and phrases for each particular site. This is partly due to the fact that search engine services that are accessed by experts in order to gather the necessary information for this promotion , do not always provide complete and accurate information.
After completing the layout of the site, making the basic steps for the further promotion of ego and promotion, pay attention to the additional statistics on key words and phrases. Statistical information includes data on the rating of web- site in the most popular among users of search engines on the woofer, midrange and high-demand , as well as data on the number of transmissions to the site on specific request.
After analyzing this information , you can identify key words and phrases that help to attract traffic , as well as queries that website promotion is impractical. This gradual refinement of search queries can be carried out as soon as the site goes to the top of search engines in one or two phrases selected for evaluation.
Already at the time when the web- site ranks high in the issuance of a specific request from one of the popular search engines such as Yandex , Rambler , or Google, we can predict an increase in traffic on specific request. To do this, just need to know the percentage of visits promoted web- site in various search engines. The results of this analysis can answer the question whether to perform further search engine optimization for this keyword phrase ?
With this approach to the analysis of search queries can be obtained several advantages :
- Make a selection of the most successful phrases to drive traffic and continue to use them to promote the site;
- Select unsuccessful key phrases and do not invest more money in promoting them ;
- To find new phrases that are not used for promotion of the resource, but steadily lead to new site visitors.
Successive refinement of search queries allows you to create an optimal set of keywords , using which you can begin to restructure and optimize the web- site.
Refinement of search queries need to :
- To amend the content to include texts efficient queries ,
- Create a page on the web- site under the new requests. With each of the pages of the Internet resource does not need to optimize for all requests , but only under one or two key phrases . To increase the number of key phrases , better to add to the low-frequency high-demand .
Such actions will significantly increase traffic and visitors will find a new site even after the completion of all work to promote resource on the Internet .
