Optimizing Adsense ad units

When working with adsense , can not be discounted useful settings display advertisements on your page , which provides a service Google. Adsense Referral Service provides detailed step by step description of what and how you can customize yourself - pay attention only to the most important thing .

First, in the settings , you can specify the part of the text information ( content) on your site that will influence the selection of service Relevance advertising displayed on your page.

This is very important because Your site may contain various information , which , accordingly, can not be estimated as the thematic core of the site , therefore - advertisements that will appear , may greatly differ from the main content of your page.

To solve this problem , Adsense , provided an opportunity by special tags that are inserted in the text of the page , to prohibit or , conversely , to allow the prisoner to scan text tag for compliance with contextual advertising .

An example of this tag and instructions for its use , can be found at this address.

Secondly, there is another adsense handy feature - Competitive Ad Filters .

The creation of these filters is advisable in the case when there is unwanted competitors display advertising on your page.

Suppose you are doing online trading CDs and banners adsense advertising acrobystitis competing site , which deals with the same. Such advertising can be very even and you want to filter , because If a visitor to your site leaves it to the rival firm , then something is wrong in your marketing - you lose customers.

Therefore , go to this link , find the setting Adsence, and in it click the Competitive Ad Filter . Got out in the shape fits url, who want to deny - the assurances adsense, the filter will work four days .

Another point - that would completely block all subdirectories domain competing site , you need to specify as url, top-level domain without letters www.

If these characters are present then subdirectories are not blocked . Thus , the letters www exclude as it will expand and strengthen the filter , increasing its scope .

To correctly determine the url, which should be filtered , Google provides an opportunity to use a special tool - Tester Adsense . This thing will determine the destination url , unnecessarily displayed portion of the address is often not demonstrated .