Teaser advertisements according to the majority of the leading webmasters is classified as the most attractive advertising formats on the Internet, providing maximum efficiency for a relatively limited period of time. The basic principle of conducting an advertising campaign - impact on human curiosity (the word " teaser " translates to English as " amusements " ) .
This ad format is a text message advertising with different visual graphic elements, characterized by a double impact on the potential buyer : arouses interest in using text , creating intrigue , and reveals the essence of advertising object using different graphics "chips" .
Teaser or contextual advertising?
The effectiveness of any advertising campaign is determined by several factors, among which the leading role is played by the selection of marketing tools . Always whether the costs of promotion of goods or services ( in the case of content they are quite substantial ) to justify themselves to the fullest? We try to make a brief comparative analysis of the context and the teaser ad formats to identify the competitive advantages of each.
Contextual advertising is a rather demanded promotional tool and is characterized by the involvement of the target audience. However, two very important drawbacks do not allow to compete successfully with teaser ads :
Very low efficiency at the slightest shortcomings in time or date display and key words.
High cost.
Teaser advertisements looks more preferable due to lack of reference to the text or at the time , and bright header is ideal for attracting attention of a large number of visitors who are potential customers. Thus, for webmasters and advertisers teaser advertisements provides more opportunities for successful advertising campaigns.
Benefits teaser advertising
The main advantages of teaser advertising and attracting advertisers and webmasters can be distinguished:
Attract maximum attention of potential buyers (high clickthrough ) .
Almost complete absence of a negative reaction from visitors by converting teaser ads in news announcements .
Easy adjustment teasers in size and appearance, providing light weight and compact placement on virtually any resource.
Fast (instant ) start advertising company.
The maximum coverage of the target ( mostly) audience.
Teaser advertising network - the shortest way to success
Effect of teaser advertising will be maximized only if mutually beneficial cooperation with specialized advertising network dedicated to placing your ads on various resources and provides a constant flow of potential buyers. You , of course , you can do an independent search advertising sites and webmasters . In this case, no one can guarantee that the investment of time, energy and knowledge will give a positive result.
Best teaser networks have proven to be the most convenient forms of cooperation and mutually beneficial owners of sites and advertisers. Advertisers interested in efficient and quick advertising campaign prefer to cooperate with teaser advertising services for a variety of reasons:
Easy and affordable option very quickly place your ads on a vast number of specialized resources .
Complete lack of concern about the creation or placement of advertising materials and resolve any issues with the resource owners .
Ability to configure and monitor the progress of the full campaign.
Ample opportunities targeting time , geographical location , etc.
Access to full statistical data and comprehensive analysis of the possibility of promotions.
