Target audience and targeting
It seems that no one needs to explain specifically what a target audience . These are people who are able to buy exactly what your product or use your service. It is important that your teasers show only those users who are interested in this product . To do this, and there are targeting - your ad only to those users who fit certain criteria that you specify ( subject , geography , time, browser) . The importance of these settings can not be overemphasized .
thematic targeting
Thematic targeting is to select sites which subjects meet your teasers . At such sites are already initially loyal to you visitors , which means they are more likely to pass on the proposed ads.
Geo-targeting
What sense to offer a house in Moscow users searching premises in St. Petersburg ? Yes, their desire to meet your real estate topics , but they obviously do not want to buy it elsewhere . There really helps filter by geographic area . Teasers for the surrender of the Moscow House will be shown in the Moscow region , and offers of delivery warehouse in St. Petersburg will be displayed on the websites of the St. Petersburg audience. Agree - so it is more comfortable , right?
temporal filter
But two filters mentioned above , there are a few more , not less important . For example , the filter time - let's say you set up your perfect teaser and it is shown only to interested users , and only in those areas where this product is relevant . But shows round the clock. It turns out that you constantly turn the campaign , although people are not on sites around the clock. In this case , you can simply show ads during business hours when they see more people guaranteed .
Filter by browsers
You can set the display options depending on the browser , with which customers go online . Also a very interesting setting , bringing a good effect if used .
output
By using and combining a wide variety of filters, you can be sure that only identified the user that you need and showed him exactly what he needs. Shown in a suitable region and at the appropriate time . And maximizes the conversion of your advertising campaign .
