System 's context advertising pay per click (Pay per click), such as AdSense, pay much attention to the positioning and design of their published announcements . But there is another important aspect - the relevance of advertising , ie line text advertisement page content .
Its principle is really simple - readers come to your site looking for information on a particular topic , and if they see an ad , it appropriate , then there is a great probability that they will pay attention to it and will respond by clicking on advertisements.
Irrelevant advertising almost always brings low response , so publishing , working on its design and positioning, should ensure that the most relevant advertising content in which they are located.
Each content- sensitive advertising system will require the use of its own methods for getting the most relevant advertisements .
Following are 11 tips to get relevant ads targeted advertising AdSense:
1. Sectional Targeting - This idea is very simple - you just put down special tags around those pieces of content for which you want to match advertisements and tags around that content that should not be taken into account when targeting ads. It turns out that you yourself can do to target your ads according to the theme of your site. I think the ads are not appropriate colors on the site about programming.
2 . Keywords in content pages - your posts with key words must be backed by the main contents of the article . Otherwise, it will be little read. It also makes sense to check which words in the text are more common than others, because it is the words which is more likely to meet the ad text . To help AdSense'u infer that ad, you must find a way to use the key words more than once or twice in each message .
3 . Keywords Titles - Experience has shown that the presence of keywords in the title (title) articles really affect the contents of display advertisements. This statement is even more true if the headlines , in fact, are the pages and headlines . Ideal - when it is in the title of the article title browser and contains your keywords .
4 . Meta - I can say that the times when searchers believed meta tags - in the distant past . When an Internet began its formation , the grass was green and the sky is blue :) Now things are different. And indeed the Google AdSense never spoke about the importance of meta tags when displaying advertising , but a lot of users believe that AdSense pays attention to them. Therefore, I recommend you to see for themselves that it is an important indicator to include meta tag keywords .
5 . Focuses posts in one topic - The more your posts focused on one topic, the more AdSense " understands " what you write, and more likely displays the dates of your ads . Conversely, positions , revealing versatile threads lead to the effect of mismatch text ads on your website . This explains the reason that sometimes the main blog page displaying relevant ads much less frequently than pages allotted only one post . Therefore, to achieve the necessary results on the main page , you may have to work with the density of keywords on it.
6. Focuses Blog / URL into one topic - Some webmasters believe that AdSense checks not only the pages that host the ads, but the entire site. It is likely that you may not get relevant ads on your blog , if write on various topics , located on one URL. Of course, this is not so important , but compliance with this condition will allow you to move in the right direction.
7. Check whether to display advertisements - This rarely happens with ads AdSense, but it is possible such that the webmaster made efforts to achieve a display relevant ads and as a result finds that shows quite a bit of ads his niche category as it unaffordable . It is quite easy to check , for example, do in Google search for the keywords on which you would like to see the ads . And if the search results page issued displays advertisements , then there is a big chance that the ads displayed on your website . If not, then most likely , you have to fully disclose the topic in your niche .
8. Check which ads seen by others - more than likely that the advertising you see on your blog is different from the one that your readers see . This is due to your location targeting , ie display ads based on location ( geography ) reader. Advertisers can choose which countries or regions are allowed to display their ads. As a result, a region may be less relevant ads than other regions , so it makes sense to ask someone who is in another part of the world to say what he sees ads on your blog.
9. Block irrelevant ads - AdSense allows webmasters to block ads through their competitive ad filter . If you see ads that do not want to display on your blog, you can block them by using this method . Of course, you must remember that the ads that you see on your blog you are specific to your location ( depend on IP- addresses) , so your readers may appear quite different ads . Accordingly, the ad blocker may be partly pointless .
10 . Relevance advertising takes time - If your blog recently opened , and you see what appears inappropriate advertising, the reason for this is that insufficient time has passed . However, some blogs can immediately get to their desired page advertising, while others may be required for one to two weeks . In the latter case, just wait awhile.
11. If in doubt , ask the AdSense - If you have any doubts or difficulties in working towards Relevance ads Google AdSense, ask for help in the technical support system , using the feedback form . Letters from the Russian-speaking users do not remain on the sidelines, and maybe you will get useful answers. But do not ask questions, the solution of which is described in the Reference Center for AdSense.
