In March, there was a primary and anticipated events - Yandex disabled for part of the reference commercial Moscow queries . There are already the first observations and conclusions from the experts. Google continues to struggle with reference point methods , punishing referenced exchanges and their clients. Search engines continue to test users in their search for the latest developments in the field of interface solutions and ad units . The most successful experiments are now available to all users , but first things first .
LINKS
Yandex and RUnet
The main event in March in the industry SEO - is the abolition of the reference influence on Moscow commercial inquiries regarding topics. In the first half of March, optimizers , rubbing his hands , still waiting for this event . Earlier this month, the service AnalyzeThis.ru even launched a special commercial analyzer updates. He was supposed to help keep track of time when Yandex will begin to rank sites for commercial needs in new ways. However, the assistance of auxiliary services are not needed . At the conference " Week BYnet " Alexander Sadovsky gave quite a show with the push of a button, breaking links to Moscow. Reference disabling impact not only been officially announced, but voiced some commercial subjects, which links cease to operate .
Here only the results of actions fell short of expectations Yandex SEO- industry representatives . In comments Searchengines.ru many experts to issue strong changes noticed and agreed that links continue to work.
Generally , Yandex long promised to disable links . In SEO- Community already rumored to reduce the impact on the ranking of options . Many industry representatives actively campaigned to abandon links and move to cheat behavioral factors . Despite all this , the company is not going to abandon manipulation reference factors. According to research company Sematic, SEO- known brands Runeta continue to sell customers a service site promotion on positions and do not offer to give up in favor of HF requests promotion LF content marketing. At the same time and site owners themselves are in no hurry to give up earnings , posting on their pages proplachennye links . According to the study " The monetization of web projects in RuNet ", more than a third site owners earn SEO- references and proplachennymi articles.
Google vs. reference exchanges in Europe
Another thing Google. Internet giant continues to fight with the reference exchange and dishonest customers . First, he issued a warning to companies served by exchanges of links to Italy and Spain. A little later it became known that Google has begun to punish position to issue stock options customers in Greece. Also got one of the German agencies providing SEO- services , and exchange efamous.net.
For violation of the policy issue of the search engine Google has been removed guest blogging network MyBlogGuest.com. For active trade links via Twitter search engine also punished site Web Design Library: correspondence representatives site has not gone unnoticed by Matt Cutts (Matt Cutts). He replied, " seller " disapproving smiley and threw the site from the top 10 to 40 positions down .
In March, the representative of Google John Mueller (John Mueller) made some clarifications on the use of the tool Disavow Links. He advised not to use it to deflect incoming links from sites irrelevant to the subject matter as a tool intended for use in critical situations. For example , its use is justified when the optimizer faced with "bad" links , the website PageRank, and link these to be removed. Besides Mueller denied the statement that Google uses reports of use Disavow Links as a signal that influences the ranking of donor site . Matt Cutts himself at the end of the month said that there is no need to delete old files Disavow Links before placing new ones.
NEW IN SEARCH
Google
Earlier this month in burzhunete begun to actively discuss the rumor about the upcoming changes in the interface of search results Google. Testing new issue later noticed and Russian search engine users . A Google spokesman later said that the new issue is available now to all users. Although the absence of an underscore in the headlines many snippets not appreciated and subjected to harsh criticism .
In addition to a new kind of Google also tested in block " knowledge network " trade ads and lists articles associated with the search query .
Cards with restaurant menus , on the contrary , came out of the test and began to appear in Google search upon request . In addition to issue appeared interactive answers to solve geometric problems . Both innovations will appreciate while only English-speaking users . But the company promises will soon extend these search functions for all its audiences.
Since mid-March , Google began default encrypt information on 100 % of search queries of users worldwide . For many, this event does not come as a surprise , since Google has long promised to do it .
At the end of the month , March 25 , there was another important event - the company received a patent describing the work of the search algorithm "Panda" . It happened 3 years later , the algorithm for the first time earned a search Google. It aims to combat websites hosted on the pages of low quality content . Its a hand in the development engineer in the Google Search Quality Vladimir Officers.
Yandex
Domestic search giant earlier this month launched an experiment with a new kind of advertising block in the search. As with Google, Yandex search advertising in the test version is not highlighted special background , but only marked an appropriate inscription on a pale yellow background next to each ad. However , unlike Google, Yandex experiment advertisements lost in the issue and become more like the search results themselves . While there is nothing surprising in the fact of the experiment with a new look no ad unit . Yandex constantly experimenting with something and talking about it openly .
Search engine also announced introduction of the first changes in the algorithm , which resulted in a shocking advertising pages will be ranked lower , ceteris paribus . In this case , the algorithm is not focused on any specific advertising network, and checks the ads on the site regardless of their source . A little later, Yandex said about disabling the search index for the site in a large search. Now webmasters can only use it to improve search on a single resource .
At the end of the month it was reported that Yandex has expanded its presence through search engine preset default search in the line of smartphones Nokia X.
Bing
Search engine from Microsoft reported on the integration of its web search in the game console Xbox One. And directly on the search results page, the opportunity to perform complex mathematical calculations . To do this, the user must enter the appropriate mathematical inquiry . Finder will show a ready answer and display scientific calculator with which you can play additional calculations .
Also Bing learned to build routes on the map right on the search results page . If you specify in the query points of origin and destination , the search engine in response to report the distance between the points of destination and estimated time of additional information , as well as show on the map the route itself.
Owners of accounts in Microsoft search engine Bing and provided an opportunity to save important URLs and search results for a certain period of time. While this function is in test mode , but is now available to everyone on the page bing.com / saves. Incidentally, Yandex for several years running Ya.Nahodki similar service . It also allows authorized users to save the results of a web search , blog search and pictures, pages visited sites and shops on Ya.Markete .
What to talk about Matt Cutts
In March, Matt Cutts released several separate video message to webmasters . One of the most pressing issues was the story Cutts about what Google considers paid links . However, many webmasters were skeptical arguments Cutts that the reference can be considered or deemed paid depending on the intention of the blogger , writing a review about anything , or goals of the company , to distribute promotional materials at conferences.
Also, a Google spokesman told what mistakes should not allow owners of small sites . The conversation came down to a favorite topic Cutts - Black SEO. Lead Engineer, Google recommend not to buy links or use the services of unscrupulous companies ( promoting paid links ) . Otherwise, sites that violate policy PS wait for appropriate sanctions . Moreover, the search engine can be used as an algorithmic reduction of site positions and measures taken manually. How to understand the algorithm suffered from any site, Cutts also said in a separate video ( and as it turned out , it is almost impossible to understand ) .
In March, was also touched upon ecommerce- sites. Cutts told what to do with the pages on which published the missing items . At the same time he shared online shopping into three categories depending on the number of pages. And if for small shops to display a Google spokesman recommend similar items on hand, for very large - use a special meta tag "unavailable_after". Under the same theme ecommerce- sites Cutts commented on the feasibility of using multiple lines to create advanced navigation snippets using an experimental format Breadcrumbs.
ADVERTISEMENT
Company Adfox considered RTB market volume in Russia in 2013. By the end of last year it was $ 1.2 billion, or 6% of the Russian market of media advertising . And by the end of this year, experts predict that the proportion of RTB in the total media advertising market could increase to 10%. Including , that will contribute to and have recently started cooperation Yandex and Google.
Yandex pleased its advertisers and partners by several updates formats ad units RTB. YAN first in a new 300x300 square block ( the sixth of the options ) . Later Yandex removed restrictions on the use of only one format for each advertising space and introduced multi-format units . By the way , according to Adfox, the most popular format banners RTB is 240x400 , and it also demonstrates the highest CPM.
It is worth noting that in the Directives updated requirements for the use of images in advertisements and amended rules recruiting additional relevant phrases. In the first case Yandex warned that now you can not use images with text descriptions , as well as images of people and animals if they do not apply to advertised products / services . Second - the system started to analyze the key questions with quotes or operator " ! " And look for them as closely as possible within the meaning of the phrase . Since March as advertisers are three modes for selecting additional relevant phrases. Experts reacted with some skepticism to this innovation , considering that the show is appropriate for additional phrases for trafikovyh projects , but not suitable for deeper study of advertising campaigns. However, they expressed the hope that the increased selection modes can extend the range of advertisers.
We must once again mention a new experiment with the directive block Yandex searching. Without a yellow background advertisements became more similar to the search results. And this, in turn , can improve the commercial effect of advertising campaigns that profitable and Yandex and advertisers . Google has refused to release the background . Justify this experiment expectations Yandex - time will tell . But now , advertisers can add their ads to 4 shortcuts ( previously could only three ) .
Note that Yandex focuses not only on the Russian advertisers. The company recently launched a new website for foreign advertisers. The site provides detailed information about how the company and its search engine and advertising opportunities Yandex sites . In contacts designated means of communication with sales offices in the U.S., UK and Switzerland.
Google is testing a variety of interfaces AdWords. Earlier this month, it was officially announced the launch of a new design blocks notifications in admin panel Google AdWords. New design , according to the company should be more visible to advertisers, and service customers can more quickly detect important information.
A few days later was an updated interface in admin panel AdWords Express. It is adapted for both desktop and mobile versions of the service. All key information regarding statistics advertisements became even more noticeable to the user.
In the ads themselves AdWords Google started broadcasting evaluation consumers. They will cover various spheres of activity or that kind of a company whose services are advertised . According to preliminary data , the emergence of consumer rankings in Google AdWords ads CTR increases by 10%. While consumer ratings in ads running in the United States , Canada and the UK. But Google plans to soon expand the geography of his experiment .
Some changes were paid commodity interface blocks ads Google. In the test version, they become much more. More blocks in the opportunity to view the product in the mode of 3D, which was able to realize in partnership with gTech Partner Solutions.
Since March 2014 all advertisers launching campaigns Google Shopping, became available API AdWords. In addition to the service API developers promise to run the simulator rates. Each client service Google AdWords allow developers to add columns " Simulator bets " in the table of statistics on the " Keywords " for quick viewing estimates for multiple keywords .
Several significant changes have occurred in Bing and Yahoo. Recently, Bing officially launched in the U.S. trade ads . They will appear in the search results of the Bing, and Yahoo, which a few years ago Microsoft signed a corresponding agreement.
Bing also simplifies adding keywords when creating ads. Finder took this decision after having received a lot of feedback error «duplicate keyword». For example, advertisers can now use Keyword word «café» or «cafe» at its discretion. Any of these options will match the search query . In addition to Bing Ads ads appeared statistics with zero clicks . It will help advertisers to see which keywords have been ineffective , and what time of day it is not necessary to show a particular ad.
Yahoo introduced a new advertising format Motion Ads. Thanks to him , advertisers can add to their animated image ads . These ads , according to the company, will be noticeable to users , brands and with their help I can raise awareness .
Meanwhile, mobile advertising in the current circumstances is no less significant along with the desktop Internet advertising . According to a study App Annie and ID, the end of 2017 revenue from advertising in mobile applications will surpass sales of display advertising . Revenue from display advertising in mobile browsers is growing faster ( 50 % in 2013 ) than in web browsers (+10% in 2013 ) . According to the agency eMarketer, in 2013 , the cost of desktop advertising rose by 2 %, and mobile advertising - by 121% .
SOCIAL NETWORKS
In March, Facebook and Twitter are actively experimenting with the design of their pages . Facebook has pleased its users with the new design to the latest news and communities. Currently, the design has been updated for all users of the social network . In the news bulletin appeared gray background , each record comes a separate unit , increased width of published photographs. Public pages affected not only external changes , but also innovation in the internal statistics community. Administrators can now create lists of similar communities and compare them with their key performance indicators .
Twitter tests on part of the users of its mobile client for iOS new design profile page . In the test version has changed little avatar location ( not in the center "caps" , and left) , added two new menu items - "Photo" and " Favorites ." However, the new design is consistent with the spirit of the experiment with the Web version , seen in February.
Apart from the new Twitter design also tests on iOS devices to display statistics for tweets . Thus the service might want to show some of its users , which does not necessarily have a lot of subscribers . Followers do not respond and do not retweet , but actively read records of those to whom signed.
By the way , according to analysts Twitter, the number of retweets affect the content record. So multimedia content ( photo and video) more likely to get retweets than in ordinary text. For those who just love to share photos , service has expanded the number of photos that can be applied to a single tweet . Now, instead of one picture you can attach up to 4 files. In the tape , they will be displayed in the form of a collage . And to increase the activity , users can mark on the photo up to 10 people .
Facebook, in addition to the interface updates, and pleased their advertisers . Gay officially announced sales of video advertising in the news . This format is called «Premium Video Ads». But while it will be available to a limited range of advertisers. The rest of it will be available in a few months .
For administrators , leading several major brands communities , Facebook has created a tool Business Manager. It provides a single interface to all communities and commercial accounts simultaneously. While this tool is being tested and is available to a small number of selected companies .
Belonging Facebook Instagram photo service reported a new record attendance. His audience reached 200 million users. Also an important event occurred and " Classmates ". Patriotic gay quietly celebrated its 8th anniversary . Owner of the service , the company Mail.ru Group, compliments confined to Twitter.
Meanwhile Mail.ru in March presented a comparative study of social networks in Russia. Sotssetyu most popular is undoubtedly "Vkontakte" , for her - "Classmates" . And then - not Facebook, like many thought , and "My World" , also owned Mail.ru. The company also owns a stake in "Vkontakte" . But in March this proportion had increased markedly . Mail.ru bought a 12% stake in Ivan Tavrin (who previously bought them at the very Durov ), and now its share in the social network of almost 52%.
PURCHASE AND INVESTMENT
Once again, Mark Zuckerberg (Mark Zuckerberg) has excited the public costly purchase. Facebook announced the acquisition of virtual reality glasses manufacturer Oculus for $ 2 billion. Gay plans to use technology Oculus as a platform for a number of its own development .
Yandex acquired Israeli startup geolocation KitLocate. Mobile technology used KitLocate, allows for the collection of data on the location of the user and with almost no battery consumption of the mobile device. How Yandex paid for startup - unknown ( according to some sources , about several million euros). It is known that the company will use the technology to personalize the mobile search and georeklamy .
Yahoo reported the successful completion of its acquisition of startup Vizify, developed the visualization of data from social networks in the form of user personal web page . Yahoo intends to use the technology in their own Vizify services to enhance their attractiveness to users.
Google, by contrast, has invested $ 50 million in start- Auction.com. This project focuses on the sale of real estate. According to representatives of Google Capital, Auction.com can dramatically change the entire technology selection, purchase and sale of commercial real estate and make the industry more attractive to private investors.
NEW mobile applications
Google updated search application for Android. For their mobile users , the company added more personalization settings , including a personalized radio station with your favorite tunes . Radio from Google creates a collection of songs based on the user's search history and preferences. By the way , according to comScore, Google mobile search application is the 4th largest number of mobile users ( on the ground - Facebook). Gmail in this ranking is the 7th place . And by the way , the latest version of Gmail for the opportunity iOS7 background downloading emails.
Yandex has released an application for Android- Ya.Direkta smartphones ( iPhone owners for it to be available from the end of 2012 ) . A standard set of functions : advertisers can adjust bids , start / stop the campaign , pay screenings , etc. Under iOS7 company updated mobile app Ya.Diska . Along with the new design became available to users and some new features . For example, a background job startup photos and videos.
Despite the fact that global audience loses Mail.ru ICQ, the number of users in the messenger Android, on the contrary, over the last year has increased by almost a factor of 2 . The company has even released an updated version of ICQ for Android with new features and improved design . Among them - video calls, group chats and stickers . Has been updated for iOS application Cloud Mail.ru. It has undergone a number of cosmetic and functional changes .
Application Facebook Messenger, finally appeared and Windows Phone. However, shortly before this event became known that gay ceases support for Windows Messenger and Firefox. And in the latest update Windows Phone , Microsoft intends to abandon the tight integration with Facebook. So running a separate application messenger was very timely.
Yahoo, meanwhile, is preparing to launch its own application store . Under it will even be given a place on the main page . Currently, the project is called Touchdown.
SERVICES
for webmasters
In Sape.ru was noticed a new button " add Moscow ." Official release from the company is not followed. However, its representatives , without going into details , briefly explained that the service will measure attendance donors and acceptors.
MegaIndex launched the beta version of the new service sales XML- limits. Intermediary between the seller and the webmaster acts service itself . Cost of 1000 limits the purchase and sale will be about $ 100 .
Web analytics system Sepyra unveiled a new report "Channels" . Site owners using it can conduct a comprehensive assessment of all traffic sources . The developers have bet on a unique rating system , which will assess the effectiveness of attracting visitors . SimilarWeb PRO has developed a tool that allows owners to track resource requests that are subject to transition users to the sites from the search. Advse.ru service is now able to compile a list of search queries , which is a competitor in the top Yandex and Google.
In SeoBudget opportunity to calculate the cost of promotion . It is useful as a freelance optimizers and SEO- companies if they offer their customers rates postpaid .
In Yandex.Search for the site added the possibility of forming a unique dictionary search suggestions . Webmasters can now decide for themselves whether to use hints of a large dictionary or to consider requests of the users themselves .
And Google appeared draft guide on basic services , opportunities and tools for the search giant. The project is called " Tools for the media." It will be of interest to all those involved in the search, processing and publication of information on the site .
Postal services
Yandeks.Pochta learned to sort incoming messages by type of content. Now users can choose the appropriate filter and view separate letters from people and other social media services. By the end of the month in Ya.Pochte updated menu button.
Also in March Ya.Pochta adopted the use of IPv6 to support cross-server messaging and became the first Russian postal system , who began to support this protocol. Google, in turn, is introduced compulsory encryption of all messages and user actions in Gmail using secure HTTPS- connection.
Microsoft has rolled out for all users of the mail service Outlook.com can make video and audiozvonki via Skype. This integration have all been waiting nearly half a year since the launch of the service . However , at the moment the competitor Outlook.com, Gmail, already have such an opportunity - users can call each other via Google+.
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Monthly Summary such that while optimizers are in some perplexity . Yandex like links disabled and even outlined the subjects in which they are no longer working . But experts still notice them referential influence. Albeit cautiously say that perhaps this is just the beginning and it is too early to rejoice . Especially the reference noticeably waned over the past few months. A trend in recent years show that the promotion exclusively purchase links and all paled into insignificance . It was only in reference to hope it is not necessary .
Several studies show the opposite : site owners gladly monetize their projects SEO- Link , the company continues to sell a position in the top of the SS offering promotions to high-demand .
Western optimizers like without reference also can not yet do . Cutts persisted in repeating that purchased links - is evil , and to assure that their goals ( high rankings and traffic ) will achieve only websites promoting fair and honest ( with TZ policy PS ) methods.
Do not forget to search engines and ordinary users , who vote for the quality of their search clicks . After them , the search engines , it is necessary to set the pace and dictate fashion to its competitors and keep up with the changing behavior of the users . In March and Google and Yandex offered their users to not only update issue , but also conducted an experiment on them with new advertising opportunities .
Experimented with the design of their pages and social networks . Facebook has already implemented changes for public pages and tape messages. Twitter while preparing to launch new (and more social ) design. And microblogging service tests as a web version and mobile .
