What is it and what does it do ?
Teaser - English can be translated as teasing ( provocative , mysterious , games ) advertising . In essence , advertising teaser - is to attract consumers using unusual association with the goods or through an advantageous offer , without mentioning at this most advertised product . We can say that any publicity is a teaser , because it contains only a small fraction of information designed to interest the customer . Among webmasters called teaser ad units format " tex + image " and while it does not matter whether the listing specific information about the service , or simply click on the lures intriguing property . Free teasers are no less important than the ad text , and it is the best teasers - a harmonious combination of these two criteria. The presence of the image in the teaser advertising and differentiates it from the content ( CTR teasers much higher than targeted ads ) . High level of CTR makes teasers a profitable advertising format for webmasters and advertisers alike .
Create teasers
As a teaser that will attract the attention of the target audience ? This is the main question that specifies the advertiser decides to use teaser ads .
Here is a simple example of an effective teaser ads : your company releases new " cereal " and you would like to acquaint the audience with the product. Portals dedicated to healthy eating place teaser with the text " What to eat to lose weight? " And use them with the appropriate image . Clicking on the ad , the user will read about your product and most likely will buy it , but rather because he saw your ad on the resource dedicated to healthy eating , it is already interested in the products of this type. All that's left to do is to acquaint the visitor with the item that you did with the help of a teaser .
In fact, to create a good teaser CTRneslozhno . On the internet you can easily find a variety of articles and instructions on how to do teasers . Themselves as examples of teasers you can see without a problem on most sites. Buy Teasers ( ready-made options ) may have web designers, if there is no desire to do their own hands.
What is a teaser ad network and how to use it ?
Teaser Network is an affiliate program , which is engaged in buying and selling exchange teaser traffic. Such affiliate programs designed for sites wishing to attract additional income by placing teaser blocks ( rotator teasers ) . Some people believe that this kind of advertising is best for news and information portals , it is not quite true, because today there are many promotional teaser networks with a narrow focus. For example , women's advertising network is engaged only in female subjects and is perfect for blogs, forums and online stores with the female target audience.
It's no news that many , even the most serious Internet resources pass on their pages ad space . Many visitors annoying ads do not always like , for this reason, many of the resources do not use banner ads . In this case , teasers for the site, great output. They look like simple news block , which fits perfectly into the design of the site . Best teaser network always monitor the quality of promotional materials , so the news will always be consistent with the overall theme of the resource , which means that clicking on them will be more likely .
Does the negative effect of placement on the site teaser blocks?
Approach with due attention to the choice of affiliate program : read topics on the forums , check out reviews on various teaser networks of specialized resources. So you can easily select TOP 5 companions with which to deal . Best teaser network will always differ at least the following features:
choice subjects teasers (to exclude hits with your opinion unacceptable advertising) ;
extensive set of settings for the unit itself teasers ;
cheat teasers - long known problem , but most of all known methods of cheating and successfully detected and Cheaters blocked without repayment.
Also , it should be well thought out , in which section of your website will be placed teaser unit ( depends on clickability that directly affect trading on teasers ) .
