Analyzing web- sites on the Internet , you can draw only one conclusion : a very bad situation with the search for an Internet resource . This search on the web- site or a poor job of sorting and processing user requests , or does not work, and sometimes it is absent.
Search on the web- site is needed because it must perform the following tasks :
- To provide alternative navigation ;
- Make available the archives of the site and receive information from them ;
- Allows you to increase the activity of visitors to the site , making it more user friendly and attractive ;
- Be a convenient service for professionals.
Search is not needed at all sites . For example, it is not necessary for a small website companies for image projects . At the same time, corporate web- sites it is useful . If we talk about the resources of the media , the importance of finding here is undeniable. For content projects ( sites that are filled with useful information ) search on the site is a must. For a different kind of search portals - is one of the key services to the user.
Choosing the engine , you need to consider the following factors , features and options:
- Ranking . You need to decide what sites should occupy the upper levels , and which should be ranked by relevance, as well as the zone ;
- Support for documents in various formats . Of course, search engines analyze documents in a common format html, but we should not forget about the text document formats pdf, doc;
- Refresh rate . If it is a news web- site , it is very important that the time of publication, news, and also the time when she gets to the index were minimal . In addition, the search index must be updated at least once a day;
- Records of all sections web- site;
- Suppression of duplicates using the navigation strapping . If we talk about the news, it is often one and the same news duplicated in different sections of the web- site. Implemented search engine should be able to identify and classify such duplication ;
- Extension requests ;
- High quality snippets . If the search engine is implemented correctly , it should allocate quality snippet , which is available for understanding the wider audience of users ;
- Morphology. In that case, if the web-site it is possible to select the language used or more than one language , then the search engine should further effectively detect the language of the user's request on the site.
Before you organize a search on the web- site , it is useful to know what are the types of search engines for installation on the Internet site :
1. The major search engines . They are suitable in the case when there is no need to manage the ranking .
2 . Search web- site that is built into the CMS.
3 . Equity relational database management systems . This type of search is very useful for site developers . They are characterized in that there is a limit on the number of documents for which the search is carried out , moreover, each of the documents must be in a DB ( database).
4 . External search service . This kind of search is characterized by the fact that the data are presented in a specific format - xml. External search service comes on the web- site outside. The disadvantage of this type of search engine is the fact that they do not emit metadata that are associated with the document.
5 . Other search products . As a rule, there is a complexity to their configuration . This type of search can be free and commercial.
Organisation of search on the web- site is not possible without assessing its quality. To exercise control , it is necessary to evaluate the completeness and accuracy of results - this formal estimation parameters that a developer can use . Search quality is determined by the lack of duplicates and other navigational "garbage" , the time of appearance of the document in the search index . You should also pay attention to the snippets.
Developers who need to deliberate on the search engine , you should know that it can be used very effectively in unusual ways : relinking for web- sites, the organization directory , linking together the articles of the search for someone else's web- sites.
Perelinkovka web- sites by means of creating a dictionary of thematic queries the domain of the Internet resource . The terms of such dictionary queries good use to create relevant links of all documents on the web- site search results for a particular query .
Organizing search on web- site should be aware of these new features as clustering search results , effective interface solutions . As an example may be called Quintura, which is not passive , but active offers the user options to his request issuance account for all requests, then analyzing the information found , issuing again offers options . Another innovative feature is the referencing documents SERPs , the ability to display a brief issue .
Choosing a search engine for your own website , you should , first of all , focus on the range of tasks required by the decision , as well as opportunities arising from it .
