Will not originals , if we say that the primary objective of any search engine is to provide the most appropriate search results. Speaking in other words, information that provides a search engine should represent the most comprehensive answer to the question network user ( search query ) .
At first glance, everything is clear : to enter a search string in the search word or phrase , you press a button and cherished , lo and behold, you get what you looking for. In practice, everything looks a little different . The global Internet is literally awash with a variety of information , how to stand , and not very much . It is noteworthy that every day this data volumes increase , and, as practice shows, almost exponentially. It is clear that in such circumstances, even the most popular to date search engines is very problematic in sprawling ocean fish for virtual data by the user relevant information.
And yet, despite all the difficulties , the leaders of the Internet in search an enormous effort to modernize their own search algorithms in order to ensure optimum last issue in response to a user request .
Confirmation of our words can serve as active work search engine Yandex developers on ways to improve search techniques . For some parents and a half years leading search engine in the area Runeta managed to develop and implement one by one ( !) 4 search algorithm. Latest search program was " Snezhinsk " , which became available to the general public Nov. 17, 2009 . Actually , the evolution of search engines Yandex , we offer you and talk further.
But before we give a concise characterization of known search algorithms Yandex , offer a number of questions to ask . What's the rush ? Why team Yandex " spoils " us with you new algorithms so often? Why developers Russian number one search engine does not give a " live " any single algorithm more time ? Is what has been presented to us in the spring as a perfect (or nearly so ) search engine to fall loses its unique productivity ?
It would seem that only one accustomed to the features of the search engine , as he arrived in time to replace the other ... And so consistently , the average rate of change of the algorithm for a specified period - once in 4-5 months. But the process of " addiction " to the new requirements Yandex takes away a lot of seo optimizers moral and physical strength , and has been significantly afford webmasters. It's no secret that today promotion site quite burdensome financially. Given this, many of us and there are similar issues .
In our opinion, the answers are very obvious. As noted above , the Internet as a giant treasure trove of information , with each passing day more and more difficult to catch the required data . Primarily, this is due to the fact that the network is filled with low-quality content , that is, in the total amount of Internet resources too rapidly growing share of search engine spam . Parents of the latter are clever webmasters and SEOs who almost thoroughly studied new algorithm Yandex , trying to manipulate search results system so that their sites occupied places in the ranking as high as possible . In this case it is usually a question of substandard resources not represent , unfortunately, for the average user network information or other special values. Using "black" methods of promotion , such figures literally clog the Internet , thereby radically undermining the relevance of search results . It is not surprising that the Yandex search algorithms so often replace each other .
However, it would be a mistake to believe that only a search engine spam is a dominant factor in the change of search engines . Recent changes and because of its imperfections. For example, if the old search algorithms could not boast elaborated gridded formation issuing ( geotargeting ), the " Arzamas " was endowed with it adequately .
Thus, quite frequent change Yandex search algorithms , in our profound conviction that is associated with two osnovopolozhnymi reasons: imperfection direct search engines and search spam fighting .
Returning to the history of the introduction of search algorithms , we begin our review with " Magadan " . Public testing ( on www.buki.yandex.ru) search algorithm with the same name began on 16 May 2008. It took about a month and "Magadan" became the main search algorithm on Yandex . Today , when the search algorithm has become a part of history , we can draw some significant results of his short life.
So , the search engine "Magadan" , when compared with earlier versions of algorithms , has had a number of significant advantages. For example, developers Yandex has been increased twice the number of ranking factors . This, in turn, has allowed much more relevant issue for search queries .
"Magadan" learned to recognize abbreviations and transliteration . In the case of the latter, by searching the word " Ford " , submitted to the attention of member pages that included the word "Ford". Something similar happened with abbreviations . Wanted to know about the " CIS " and received the issuance of web documents , which mention " Commonwealth of Independent States ."
An interesting feature of " Magadan " began his struggle with typos . If you believe the statistics, every day , this algorithm is fixed ( !) About two and a half million typos in user requests, while showing them the correct spelling of words and phrases. And half the Yandex search automatically correcting errors inconsiderate "users ."
Implementation of the algorithm "Magadan" coincided in time with the extension searchable database (over the 1st billion pages ) . This was done by foreign web resources. Moreover, with the advent of " Magadan " indexing sites has become much faster.
Speaking in general, the launch of this algorithm , despite initial expectations neurotic , was subsequently evaluated positively the community of webmasters and optimizers . And what they were worried ? Effectiveness of paid links remained very high. In addition, the position of their resources extradition if and underwent changes, usually in the direction of raising the rating .
No sooner had the seo brethren really get used to " Magadan " as the 11th ( according to other sources - 12th ) September " Yasha " presented a new search engine - "a gem ." Improving the quality of ranking queries , which are present in the structure of " stop words " - one of the distinguishing features of the new search algorithm . Recall that under the "stop- word" among web professionals commonly understood words that do not have independent semantic load . These words , first of all , include associations , prepositions, particles , introductory words, etc.
In addition, the active use of "Findings " as the main search algorithm Yandex gave all the following conclusions :
- During the age of the domain ranking became considered more flexible (similar feature " finds " could not cause the approval of the webmaster, whose new sites were just starting to be approved by the network) ;
- More weight in the eyes of search engine received a variety of factors internal optimization in the first place , filling the resource quality text content ;
- Oddly, but the application of the new search algorithm has led to the fact that many sites are stuffed with cheap reference material , have risen substantially in issue (this fact has led many seo experts to again resort to exchange links in the search engine optimization of their Internet creations );
- The share of internal pages to grant increased ;
- "A gem" continued to improve search on foreign Internet ( extradition were not only English-language resources , but also the resources in other languages , in particular German) .
Also worth noting is that the algorithm " Find" for the first time gained the ability to properly manipulate gluing words. For example , a user in the search line type " VAZ " , and the output is not only sought a few words , but their combined version - " AvtoVAZ " .
2009 marked the coming of the new search platform from Yandex . On April 10 of this year in the blog, " Yasha " search engine developers was announced the release of the algorithm " Anadyr " . Fathers of the latter, as time has shown , we are not deceived you , however , the expected search program came under a different name - " Arzamas " . Full transition to search by said algorithm in October .
Incorporating the best achievements of their predecessors , " Arzamas " had one very significant difference. It was , as noted above, about location targeting - regional issue binding results .
According to statistics , up to 30% of search engine users service Yandex , forming your request , waiting to get back at him information of a regional nature . Say, we can talk about news, events , jobs, services in your city or region. With this in mind , the team search engine Yandex has long cherished plans for the introduction of a binding regional issue its finding . " Arzamas " became the first major step in this direction. The main result of his activities in that same search query necessarily had different results in the issuance of various regions and countries .
In one of our previous materials ( "Summary of the leading Russian search engines. Part One . " ) We have already touched on the regional features of Yandex search . Therefore , we believe that there is no need to repeat. If necessary, there you can find detailed information about location targeting performed by Yandex .
Way of life " Arzamas " like his predecessors, was very short. November 10, 2009 in blog Yandex note appeared that openly testing new search engine " Snezhinsk ." According to the developers , the distinguishing feature of the new algorithm is a completely new approach to ranking web resources. In " Snezhinsk " first applied machine learning mechanism MatrixNet, which allowed ( !) The tenfold increase of the number of factors considered in the ranking (from 163 's to several thousand ) . According to the creators of " Snezhinsk ," this fact very positive impact on the quality ( relevance) search.
Continuing begun " Arzamas ", " Snezhinsk ," according to the team , " Yasha " gained additional regional factors , giving the opportunity to improve the quality of search in 19 cities of Russia . As for Ukraine , Belarus and Kazakhstan , the users of these countries are still on the sidelines to improve regional search.
After the announcement of the coming new algorithm in the SEO community on the already established tradition started to panic , saying , " power changes again ." Most webmasters and optimizers openly declared that no good new algorithm does not promise them - again, you will need to change our approach to the promotion . The only thing that pleased all honest company , this is what may wait for the final implementation " Snezhinsk " will have at least a few months . In the worst case - month.
Do not know on what these forecasts were based , but the truth , as it often happens , was much harsher - November 17 ( exactly one week after the announcement ) " Arzamas " kicked the bucket , and he arrived in time to replace the " Snezhinsk ."
As time has shown , after the introduction of the algorithm , the panic in the test phase was justified. As inadequacy " Snezhinsk " can cause a very common example today . According to most SEO professionals in virtually every top by that or other search queries can find the " left" sites. Very often are the latest resources for ( !) The past few years there have not been updated . At the same time, many Internet projects that have long staked its reputation standards , thanks to the work " Snezhinsk " were on the third, fourth , etc. page issue .
These " tricks " on the part of the new search algorithm Yandex could not plunge into shock anyone who is close to the field of seo . In the words of a famous movie hero , the state of mind of many web professionals could be described by the following phrase : " Chief, all is lost , all is lost ! "
As for us , we will not prematurely sprinkle ashes , but just try to give a superficial assessment of what brought us " Snezhinsk ." Of course, it is a thankless task , because the algorithm is too crude , and therefore more than once will be modernized , acquiring more advanced functionality. Nevertheless, some generalizations can be made already . We apologize in advance if some of them are found to be erroneous .
So, direct work " Snezhinsk " says that :
- In the ranking increased weight of the "old " natural links ( despite this issue also contains some "young" sites) ;
- External links will bring much more benefit in the optimization process , if they are placed in similar Internet projects ( operating in an identical thematic field);
- Presence in the structure of the site quality ( unique ) content algorithm is welcome to cheer ;
- The importance of internal links declined markedly ;
- For the successful promotion of the resource plays a special role keyword ( phrase) in the title of the site;
- Held a slight decline in the density of keywords to target pages ;
- To high-demand preferred way to advance exclusively homepage resource.
Apart from the aforementioned features, it is also necessary to focus on two other significant innovations . First, the algorithm " Snezhinsk " positioned as intellectual self-learning by Yandex search program that will permanently alter the structure of the search engine . Taking this into account ( dynamic nature " Snezhinsk " ) , it becomes obvious that the algorithm to solve the mystery of the most successful website promotion webmaster or the optimizer will be much harder , if not impossible.
Second, the unique " Snezhinsk " is that during the ranking algorithm , in addition to numerous other factors , will quantify the resource matching his business goals . In other words , the representatives of " Yasha " included in the search formula factors that are directly related to marketing activities indexed site. Thus , Internet projects, which applys elements of marketing , will be in issue increase the resources that these elements are ignored.
We hope that all of the above will help you , dear readers, to succeed in the promotion of your site to meet new requirements Yandex . But hurry , because no one knows when we " delight " the birth of the new search algorithm . What will be the name (remember the name of the following algorithm is called the Russian city , starting with the last letter of the predecessor " Snezhinsk " - " C. .. " ) - Kazan , Kostroma , Kirov , or ...? No matter where importantly, what will be its impact on the SEO community !
