Creating online - shops, sending customers ordered goods by mail or by courier delivery service is currently very promising and profitable type of business . Least because many of the middle class ( people , by definition provided ) simply have neither the time not wanting to walk in off-line shopping. And for the residents of small towns the only available way of shopping what - or necessary , but rare (and therefore in the local stores do not present ) is the product by mail order via the Internet - shop. In addition , the Internet - shop allows leisurely explore the goods (including their description ) or right from your home computer without resorting to the help of the seller - adviser . However, this type of business , in addition to all the above advantages, in terms of the budding entrepreneur , there are a big minus . In Russian cities (Moscow, St. - Petersburg, Nizhny Novgorod) , this niche , as a rule, already occupied by several large and successful internet - shops, which is difficult to compete with them due to present a huge range of goods . The solution is simple - creating thematic Internet - shop .
You can choose any topic , but are in demand - knives, camping equipment , equipment for tattoos. It is desirable to understand himself in this subject and be her fan. If this is not possible - it does not matter , but the additional costs . One - two specialist ( copywriter ) versed in the subject may be able to solve this problem. These services should seek to fill the site with articles ( reference and popular character ) . Indeed, in contrast to the universal Internet - shop for thematic internet - shop serious information component - an obligatory element . This is one of the trump cards of this format online - shops. You can understand ( their own or by copywriters ) in the subject line of your e - shop , what they can not afford (due to latitude range ), the owners of universal internet - shops selling goods of dozens of different species. Requirements for a thematic internet - shop next .
The first - an elaborate system of headings. If interested in the type of goods , you can start heading even for two - three of his representatives , however, too much focus on small crushing directory headings all - did not follow.
The second - the presence of literate articles on the store , as we mentioned above . Particular attention should be paid to modern trends and innovations , as well as emerging technologies in your chosen industry .
Third - complexity . The theme online - shop should be "all" on the chosen theme , ranging from hardware and finishing accessories, books and films . Fourth - availability of goods search ( keyword ) if the number of their names in the hundreds.
Fifth - system reviews ( of registered users) . Some owners of the Internet - shops are afraid to enter her , but in vain . Of course - for her ( of reviews) will buy less not too successful ( for whatever reasons) product samples , however successful their samples will fly much better and at the output due to this element of the site ( comments system ) you will find yourself in the black.
Sixth - feel free to add ( in the home or by professionals - copywriters ) background information about these or other products, if the manufacturer's data are insufficient. Just add them to a separate (special) column to a potential buyer could see where the information from the manufacturer, and where your additions to it .
For topical internet - shop usually do not need (at least initially) and a large warehouse at first ( to rent warehouse space ) their stock can be placed even in his own apartment . Orders from customers are accepted via e-mail (do not forget to inform the customer that the order is accepted ) and sent via regular mail . Over time, should proceed to the delivery of goods (within the city where you are ) courier service. Replenish the supply of goods as possible in specialized stores offline (or foreign internet - shops) , and ordering of their party from the manufacturer. The latter is very important for thematic internet - shops , due to the rarity of some of the goods and their production practices to order in small batches . In regard to the promotion of thematic Internet - shop , one of the most effective ways is to place banners (including by exchange ) on the main pages of resources with content that matches or is close enough to the subject of your e - shop . Unlike universal internet - shops , your potential customers are fans of your chosen theme. Therefore, if you initially do a decent life and be constantly and quickly develop it, hitting it once, they will come back to you again and again.
