SEO or website promotion in search engines today occupies a leading role in internet marketing , because most of the active users come to the site from search engines. But often accompanied promotion stupid mistakes Optimizer ( through ignorance or negligence ) , which at best have no effect , and at worst - may lead to pessimizatsii site from search engines .
1. Unsuitable keywords can negate all the efforts aimed at the promotion of the site. Should not include a list of key phrases are the words and phrases that are not popular with users. In addition, too competitive requests in low budget - stupid waste of money. Semantic core of the site must satisfy the subject site , users demand and fit the budget .
2 . Internal optimization has a direct impact on the promotion of the site. Because it is often simply internal linking can achieve good results for low- key queries . Ignoring internal linking is not a bug , but rather a defect frequently encountered in dealing with the promotion of a website beginners.
3 . Overabundance of keywords on a page . To improve the visibility of a website at the request must use these words on a page , but the abuse of keywords not only help promote the site , but also can promote the production of penalties by the search engines. In addition , finding a site in the top ten of issue does not guarantee sales success . After all, the site will come alive people , and the text on the website should be readable and understandable . Try to strike a balance between the necessary density of keywords on a page (most optimizers stick figures 5%) and human readable text.
4 . The same title for all pages. Successful promotion depends on a lot of well-formed header ( the text in the tag title). Ideally, each page should have a header corresponding content.
In addition , the title - it 's what people pay attention to the first , when they see the site in the search results . Therefore, it should most accurately reflect the essence of the page and be appealing . Oh, and do not forget to add in the title the most important keywords that were under promotion .
5 . Ignoring tag description. Although the value of this tag and lost its relevance to the search engines a few years ago to do a fitting description for each page need. Do not forget that Google often as snnipeta issues tag text description, and the share of search traffic from Google is now big enough to take it into account in particular the promotion of the site.
6. REFERENCE spam or a large number of inbound links with the same text may adversely affect positions in search engines. Links with the same text bear little resemblance to the natural , so they need to be " diluted " by other texts , including links , text, which is the address of the site .
7. Purchase a large number of options for the new site . New site in terms of search engines should not be quoted many reputable resources. Optimally, the promotion takes place gradually , the search engine new links perceived as natural. Be careful , because due to the rapid growth of links a site can get under the filter search results.
8. Links with substandard resources. Every day search engines become " smarter." And now, the quality of links is much more important than quantity. Harm from poor quality links from sites , of course, is unlikely, but that's a waste of budget to nowhere - a serious mistake optimizers that are just beginning to engage in the promotion of sites .
