Before revealing the issue of forming a cost website promotion budget based on a reference , you need to define the essence of the concept of " link budget ."
Link budget - this is the amount that goes to the purchase of paid links in the right amount in order to increase positions queries web- site in search engine results .
Many companies are engaged in promotion and advancement of the site do not always use this method. Real evidence suggests that there are also firms that deny the use of paid links for advancements of web-sites , but indirect evidence suggests the opposite .
In forming the value promotion web- site takes into account such factors as :
- The size of the budget, which is needed for buying links . To use this method , you must first determine the right number of links. The sum is then calculated , taking into account the number of links , their quality , cost and budget links competitors;
- Evaluation of labor optimizer. It takes into account the effective and optimal management of resources and analysis of the process of competing companies. In this case , set the price optimizers more subjective, can not always explain their pricing policy.
However, if you compile data pricing policies of many companies that are engaged in promotion and promotion of web- sites, it is possible to formulate the principles of such a reference budget for their promotion:
1. Pricing is determined by experience optimizer promotion and promotion of similar web- sites.
2 . Price depends on an assessment of budgets competitors.
3 . Pricing is determined by the frequency of requests.
Principle , which stands first in the list , is the most significant. Often, if the optimizer has experience , draw up a budget for the purchase of reference is not particularly difficult .
Implementation of a correct evaluation of the budget - the problem is very complicated, laborious , time consuming . In this case , you need to do processing of a large number of links ( from one hundred to thousands , sometimes more ) on the web- sites of your competitors . Interim costs are often more than a week . For preparation of a commercial offer experienced SEOs not analyze the link budget completely. Typically, this analysis is carried out on a regular basis for regular customers . This allows you to adjust the value and costs for the reference support web- sites.
Price for reference , which is determined by the frequency of queries , depending on their type. The average cost is about $ 1,500 a month.
Positive things cost formation promotion web- sites based on a reference of the budget are :
- Transparency of calculations optimizer for the customer;
- The effectiveness of customer investment that increases with an accurate assessment of the budgets of competitors;
- Profitability of the budget , if the list of different types of queries rather impressive ;
- Increasing the possibility of free customer request list when promoting web- site.
Negative aspects of formation of cost promotion web- sites based on a reference of the budget are :
- The need for arguing the budget customer, especially if it is far from search engine promotion web- sites ;
- Inaccuracy of counting the cost to performance promotion web- site;
- Reinsurance overstating the value in budget ;
- The need to report every month to promote the customer so that he could monitor and evaluate the effectiveness of budget expenditure ;
- The need for such services by the customer , which will help to assess the quality of promotion and promotion of web- site that is becoming the most relevant for the use of a large number of requests .
