Just as in the range of seo experts distinguish fundamental ways to increase Google PageRank, all in the same circle and taken to distinguish between the main ways to enhance citation index ( CI ) . Father of the latter, as we know, is the undisputed leader among search engines in the area of Web - Yandex .
It should be recognized that the specific increase effective IC is reminiscent of action on capacity PR, but with some significant differences still exist . Get at least the fact that Yandex while indexing sites and assigning them to appropriate indicators IC does not take into account the presence on their pages of internal links . For the Russian search engine are the only significant external resource references can not be said about Google, which in the ranking of web projects and assigning them specific PageRank among other factors, also takes into account internal linking .
Actually , the fact that the search engine Yandex citation index generates a single Internet resource based solely on its external link popularity , and identifies the main ways to increase the IC. Overview of the latest will be performed below.
So the first way to increase productive IC provides accommodation of external links to untwisted site on pages other web projects. Such placement will be most effective if unconditionally follow some rules .
First, the site where the link is placed , should as far as possible to function in an identical ( similar ) thematic field and own a high IC. This will not only optimized site with maximum quality to increase its overall citation index , but also have a positive impact on the growth of its thematic derivative - TCI .
Secondly , by placing a link to an external resource promoted , it is imperative that its structure was not the response options , that is , that he himself did not refer to projects that it advertise . Thus, Yandex emphasizes that during the assignment IC important for him a sincere interest in the other single resource . And that is why recently reciprocal link exchanges , say, through various affiliate programs have lost their effectiveness and , therefore, the relevance in the search engine optimization.
Third, acquire external link , webmaster ( seo optimizer ) and care must be taken that the link to its Web page on someone else's child site was in splendid isolation , or at least was in the company of a minimum amount of other links . "Loneliness" links in this case it is not failing, but an important advantage. In the process of indexing Yandex certainly take into account this fact and will add to the total points cherished indicator IC untwisted site . Conversely , suspecting that page with an external reference to the promoted resource is the place to advertise many Internet projects , Russian search engine is not stingy on sanctions. The latter may be very different ( up to a failure in the indexing ) and touch as the site where a link is placed and the Internet project , it points to ( the optimized site).
Given the above, it is very important to placing external links bore natural. For example, reference is harmoniously integrated in structure to author articles, review or professional press release and was not just one of many.
The second way to build citation index suggests untwisted registration portal in various directories ( rankings) . However, taking into account the struggle for true Yandex link popularity , it is now impossible to unambiguously talk about the benefits of such registration for IC growth . No, we do not want to say that recorded in the catalogs do not need at all. But this should be done with the mind, for example, to give preference to the most influential and popular directories universal theme . Also, do not abuse the registration of all existing directories at once. This can not only increase the IC as to cause the opposite effect.
Effective increase in IC and indirectly dependent on the content optimized site stout text material . Under the " stout " is commonly understood to be unique to the search engine and a genuine interest for the Internet audience . Indirect influence on the growth of IC text explained quite simply . Capacity citation index will proceed without inhibitions in the presence of a unique structure promotes the resource and use copyright content webmaster ( seo optimizer ) other ways to build IC described above. Otherwise, even the skillful placement of external links in the process of search engine optimization effect of such actions can be minimized if the resource will be filled with , say, plagiarism or just poor quality text content . IC growth in a similar situation will be much less active.
At the end of our story I would like to express the hope that many of you , dear readers, it will succeed in effectively increasing the citation index and hence achieve with your website in top positions Yandex !
