Author: Eric Enge (Eric Enge) - President of Stone Temple Consulting, has more than 30 years of experience in the high technology market . His career path began with post software developer since 2002, it concerns itself primarily with search engine optimization. In its reports on industry conferences Eric Enge often highlights issues of SEO and social media and is a columnist Publishing Search Engine Land.
Translated article : Does Facebook Activity Impact Seo
In today's article I want to review the data that we (Stone Temple) got , trying to assess the potential impact of the activity on Facebook on rankings in Google. This is a continuation of our earlier studies in which we evaluated the use of sharing agreement on Google+ as a rank factor Google.
Visibility in Google and Facebook huskies
When you mark a page as a favorite , it does not appear in your profile. Google does not have access to information about where you put the Like. This means that Google can not say whether the authority approved by the user something Like, or not. They certainly can use Javascript code for Like buttons on the page , but even with this option, they may not know exactly who " layknul " page . In other words , Like, bought from Fiverr Like outstanding looks identical thematic authority.
Thus, although Google and can get the total number of Like a page, but can not reliably estimate the quality of the Like, making the information useless. In fact, each of these likes can be bought on Fiverr.
In September , we published a study that attempted to directly measure the impact of Google Plus sharing agreement in the ranking . The study demonstrated that there is no direct connection between Schering and personalized search results.
At the same time we conducted two tests relating Facebook. In a large number of Like appear on a new page of selected domains , and in the second a new page on a particular domain shared through Facebook. In both cases, Like the page or pages that were divided , had no references, including internal ; Google also has been ruled out for the opportunity to find these pages other than Facebook, way.
In the test with the Like, we received a large number of Like 2 different pages on 3 different domains , with 6 test cases :
As you can see , we have put a considerable amount Like every page . About 50 from the real people we know , the rest bought on Fiverr. The result ? None of the pages have not been found or indexed by Google. None .
Does Google index the content you share on Facebook?
Good question . Intuitively, it seems that it should be more important . The process involves more responsibility sharing agreement with the user, which is divided and public profiles and Facebook pages are open to kraulinga Google. We also investigated . We asked 50 friends to share different sets of test pages , however, as seen in the screenshot below, managed to reach only a portion of the planned :
We were able to get 7 to 11 Sheringham for the post , including the sharing of Debra Mashtaler , Heather Lloyd - Martin and Taylor Clark (Debra Mastaler, Heather Lloyd-Martin, and Clark Taylor).
As in the previous test , an indication that the page passed krauling and indexing was not. Nevertheless , it was worth to take into account the small number of signals ( Schering ) and low credibility of users. This could be the reason that the pages were not found and indexed. All this led to the need to carry out the next test, described below . But first , analyze the visibility of friends on Facebook to Google.
Google's Visibility Into Your Friends
Of course , this is only relevant for public profiles , however, if your profile is public , Google can see links friends . Here's how it looks in code profile page :
If you click on this link and go to the next page, then on it on my laptop / desktop will be shown only 20 friends , that's all. Here is an example of a sample of my friends :
In order to show more friends need to scroll down the page , then performed Javascript, which displays a list of additional information friends . As the data is loaded scroll more friends . Perhaps getting all your friends, automated Google, but most likely , it's not because of the nature of Javascript. Single page without javascript does not exist.
Nevertheless , the mobile version of Facebook there is a unique link to the page with information about Friends "show more friends". This is a simple text link and it does not depend on scrolling page . We can not definitely say whether Google retrieves the data , but it is clear that if there is such a motivation, and that is a possibility. Therefore, in this article we will take for the fact that they do it !
My thanks to CTO Aimclear Joe Warner (Joe Warner) for their help in the analysis of visibility Facebook friends to Google!
What is the probability indexing Facebook posts by Google?
Another great question. Reason for interest in this issue is that the potential use of fasting as a factor in ranking , it must be indexed. In fact, in many posts ndeksiruyut Google Facebook:
1.87 billion indexed posts - it is really a huge number . Since we do not know how many actually posts on Facebook, we decided to measure the indexing other indirect way. We saw a large number of posts (40 ) in 85 highly reputable profiles Facebook. It profiles people who have a large number of Like and high PageRank page that allows you to be more likely to consider them reputable. In each profile, we looked at the following:
Last 10 posts
10 posts 3 months and older
10 posts 6 months and older
10 posts 12 months and older
Additionally, we have followed the views of the post : if it was just a text post, post a link , post one or more pictures, post video to track , does the type of fast indexing algorithm to Google.
The results were very interesting , to say the least ! Of course, it is worth noting that 340 posts are a relatively small sample of posts. Nevertheless , we have intentionally selected the most outstanding profiles , for which Google will pay attention in the first place . Here are the results !
Indexing the last 10 posts
10 most recent posts are interesting, because they help us to understand whether Google uses Facebook posts as an indicator of the news . If so , it must index them quite hard and fast , but this is apparently not the case. That prefabricated data.
