Getting traffic in addition to search engines
Historically, the mass is considered that the main traffic to the site it should go to the search engines. And, in fact , the way it is - most of the visitors , and it is quite the target with the right promotion , it goes from there - with Yandex, Google , Bing , etc. But is it limited to the search traffic ? Definitely not worth it. For example, take a common situation when full quality website made for people with big labor and financial investments fall under sanctions one of the search engines. And often the cause of these sanctions is not clear even after a long correspondence with customer support . Of course, you can transfer the site to a new domain - and there it will last for some time , while again not fall under the filter , because the cause of it, the sheer violation of the license search , has not been eliminated . Recently, common situation is when the resource falls under sanctions in Google , staying in Yandex in the first place. If correct the situation with Google, therefore , the position in Yandex fall. There are also situations where the search traffic sources have been exhausted . The site is located on the tops of the issuance of all necessary searches , all ancillary projects , too , and attendance is necessary and must be enhanced . A semantic kernel expands to infinity. One way out - if you do not want to lose the site, but also want to develop , you need to look for alternative sources of traffic . And believe me, they are there in sufficient quantity ; traffic and there may well be qualitative, often much better than search . Compiled a list of methods without any special system , it is just a brief overview of each of the ways to attract traffic nepoiskovogo .
Google+ - a new social network
Perhaps the most promising method of getting traffic - social networks. Number of participants is growing, just increases their activity. Therefore, to attract the attention of a large number of people to the site is pretty simple. Especially now, when a peak of popularity of such projects and the largest influx of new users. Consider , for example, the new social network Google + ( Google Plus , Google+). Started work in June 2011 , it rapidly gained worldwide popularity and has become a saying on the subject of this article , a great help in promoting websites . This contributes undoubtedly nearly one hundred million people registered . Despite the fact that the activity of most of these people, in fact , zero , and the share of Google + on the global social networking market is rather low, use it to increase your site's traffic is possible and necessary . Similarly, as used as an indirect factor in the ranking googled (refers to behavioral factors ) . In Google + is the search . In the Russian version he called "Themes" , in English "Sparks". And in this search can and should participate and be ranked highly . Add the desired theme to his records . "Circles " is also very convenient in terms of targeted promotion , because you can clearly define what content to show what types of people . For example, based on this you can organize or just pay mailing lists for certain groups of users . Or just give the desired material is interested in these topics to people. Naturally, the more people in different circles , the better - just do not forget to add someone far more logical . Well, just push your page in Google + . Publish it on the announcements of materials , news and simply unique articles on the subject site. It will target visitors. Moreover, it should be a page dedicated to promoting all brand entirely. Unfortunately, the page with the foreign brand can create any man - only recently Google has started to deal with it by issuing " badges " real , official pages. If a page is created for the site, you need to select " product or brand."
vkontakte
The most popular social network in runet . Despite the fact that Paul Durov , founder of FaceBook , accused that he copied from the Facebook , Vkontakte functionality is far superior to the "original" and the Russian-language website to promote his potential is much greater . We should begin by placing a prominent place pages on the site the " Like". Next to it should be placed on " Recommend to friends " that will attract additional traffic. And then you need to create a group for your site. Proper and quality design of a group is very important and affects the percentage of people joined it . Main Menu Group is in " News " , it should be evident immediately and attract attention , so be sure to use a high-quality graphics . For registration pages and groups , a special visual wiki markup. Description - http://vk.com/pages?oid=-55&p =% D0% 92 % D0% B8% D0% BA% D0% B8. Before you execute the working page , work out in the " sandbox " , see page successful websites , brands, companies and just famous people. Treat design group just like to design the site. The group must be interactive - social network , so the activity of the participants implied. Discussions should be created not only and not so much visitors and groups and administrators to maintain interest to the group itself and to the site , which spins with it. You can hire an individual or individuals to moderate communication and maintain it. In the group should be all - text information , images audio and video recordings . And not necessarily all of this should be directly related to the theme of the site ; all these elements should attract people and get them to stay in the group , visit her regularly to check for updates .
Facebook
Largest and most popular social network in the world . A shame not to use its features to attract visitors . Many of the options , however, are very similar to those in Vkontakte. The first step - placing on the pages button "Like" ( Do ) . In one click network user adds your information that he liked your site. Button "Share" will allow him to share this information with your friends. By analogy with Vkontakte placed "Block friends." The greater the number of "friends" , the poster looks more solid , as this will allow the unit to collect new subscribers for your community . For the site should also create a page (not group) . Unlike the group can view the page even unregistered users , it will be indexed by search engines . All the news published on the page to get news feeds subscribers.
Twitter
This microblogging service was initially evaluated critically - in fact , it would seem that you can fit in 140 characters , which are restricted to a single message ? Despite this , Twitter has quickly gained popularity and became an integral part of the network of life and , as a consequence, promote network projects . A lot of celebrities , officials there have their accounts , some of them publish their own news , and leave comments on their behalf in foreign blogs. Its main advantage lies in the fact that the posts with links very quickly indexed by search engines . But in this article is not about that , and about the direct traffic from Twitter . Adjust crossposting - Automatically add new titles to the site articles insert references to it and the right hash tags. Tweets you can just buy the real worth and select accounts from real people , and not those that are designed specifically for the sale of seats for reference. Folloving - that will directly lead visitors to the site . Followers - analog "friend" in Vkontakte , the person reading your news feed . Alas, the wait for what the people themselves will find your blog and it will actively read can be long. So followers can and should buy at special sites . And real people , not bots . Do not expect a large number of direct visits to Twitter , but given the small cost and relatively high quality traffic, and do not influence the position of your site in search engines to do this is definitely worth .
Avtoserfy
Ancient method of site promotion . More precisely, cheat counters. Its essence is , briefly , is that the user runs a special program that runs in the background and load sites. User for it drip some pennies , site owners receive growing numbers on the counter. Seeing the sites in the manual mode , the user gets some big money , but in this case , it is likely that the counter will Tsiferki real visitor and potential customer services. Given the extremely low cost of this type of promotion - you can try , but do not forget about behavioral factors ; Visitors who do not commit any action on the site, you will increase your bounce rate in statistics. And, quite possibly , participation in aftoserfinge can block counters for indications of cheating . This applies , in particular , a popular counter LayvInternet they strictly deception . Currently, most services offer a service for autosurf assignments. For very little money you can hire people who will take any action on the site, such as referrals . This will already be quite real visitors . Likewise, you can " cheat " behavioral factors ; all formal criteria they would be improved , of course, if you carefully monitor the quality of their assignments.
Forums
A very serious source of traffic , the percentage of targeted visitors there can be quite high. However, this method is very labor intensive and time consuming . Or money if the forums to promote hiring professionals. In any case , you need to find as many forums such subjects, which, though more or less to promote the site , or those where there is a relevant sections . Of course, ideally, free to be active; but even if they have no one writes - will still be good , links are not redundant , especially if there is no financial cost to purchase them. Notation of the links on forums - not an easy task, because we will not spam ? Spam is not effective for a long time , since almost all the forums , even inactive , normally moderated . And none of the visitors will not go on spamnyh link . Laborious hand work, for which, however , you can hire professionals. To register on the forum, read carefully its rules , the rules are often published in a particular section in the attached topics and there may be many . Take your time and pay attention to all the items associated with the link . Often, links to host not just permitted , but also requires them to be clickable . When posting links is strictly forbidden - do not despair . Links can be left inactive (just mention the website address ) or just give the name of the project , company or brand . This is also a good role to play . Do not rush into the first communications links to leave or even gently advertise something . Socialize , pour in the team Participate in Topeka case - and only then gently let the reference , not only to your site , but also on the other , so as not to arouse suspicion . Preparation process can take months and , if this is worth it. Remember to regular participants attitude moderators softer than a brazen newcomers. Often you can place links in signatures ; it's even better . However, are not recommended to insert them there from the beginning , and the links themselves should look natural , without explicitly inscribed keywords. Even if they are closed from indexing certain traffic signature will bring. Some forums allow you to register as an official representative of the company and maintain its own theme or topic. It costs money , but also the efficiency is very high . In addition to the section dealing for the entire board , you will in all possible ways to attract the attention of people to your site is . You can make and own forum , but it is extremely difficult to promote , so it will be more efficient purchasing sections or those already promoted forums.
Blogs
Advertising in foreign thematic blogs too can bring targeted visitors . Different blogs have different kinds of advertising. The most affordable and most common - a " sentry " link at the end with explanatory text . The guard may be placed in the beginning. You can order a special blog post dedicated to your site. Expensive but extremely effective in terms of traffic growth . In the early days will jump then fall - but a number of visitors this message will bring a long time. If your budget is limited , you can leave links in the comments. This makes sense only in the case of popular blogs visited ; in other comment would be a waste of time. Often it makes sense to create your own blog , which will be a subsidiary , a resource for selling the site. It should be placed interesting fascinating materials ( including multimedia) , directly or indirectly related to the subject of the main site. Naturally, with direct links to it.
Direct advertising
Direct purchase of advertising space on the case visited sites - one of the most effective methods of advertising on trivial price-quality - effort , even at great cost. With proper selection of sites, places for banner , targeting ads response is very high . Convinced of the effectiveness of advertising on a particular site within a month , will extend the right long term and ask for a big discount . Most likely you will meet .
article Directories
Most often use article directories for a set of relatively cheap and high-quality reference mass as a replacement for conventional catalogs actually dead links. But there are sites that can bring very good traffic . For example , smi2.ru or newsland.ru. Of course , the effectiveness of posted articles will depend on your rating.
Contextual advertising
Perhaps the most well-known method of driving traffic , which is closely linked with the search engines ( though not always) . Its essence lies in the purchase of text or graphic ads that will appear on sites in the same subject as yours or those visitors who are interested in this topic . Most popular systems - Google Adwords, Yandex , Begun . The key to successful PPC advertising campaign - correctly compiled listing and finely tuned targeting.
mailing lists
Legal mailing one time ( in the first half of the 2000s ) were very good help in the initial promotion of your site . Quality services for the mailing was extremely small ( 3 pieces), and a little bit interesting , regularly opening delivery brought hundreds of thousands of hits and at minimal cost. Yes and interesting distribution can be counted on the fingers of three hands . Now and services become more and the number of mailings increased by several orders of magnitude . Therefore newsletter should be considered a long-term investment . At first, the special effects in terms of promotion should not be expected , but on the effectiveness of this method will increase , bringing regular visitors to the site. At the same site it is necessary to place a subscription form . The disadvantage of such services is the inability to self- inserting a list of its subscribers ( customers, partners , etc.) Such distribution are already a lot of money and carried out their programs or on separate servers or on special services , to avoid getting a site in spam lists .
viral Marketing
Interesting, but labor-and resource-intensive method of promotion. This way you can promote and websites , and the company and the individual brands or products. Its essence is to create a multimedia product - video , audio or image - which many people would be interested in , and these people will be distributing it, without even knowing that they are doing you a free advertising. The simplest example - to make a funny picture , placed it in a prominent place on the site address and make it available on numerous sites with jokes . Despite the seeming simplicity , efficiency can be high, especially if a lot of pictures . You can go ahead and create (rather entrust someone ) your entertainment site where publish all materials with overt or covert reference to the main project. After some time , even with a small attendance , all materials rastaschat other similar resources and traffic will grow by itself. Viral video to create more complex and more expensive. There will not go shooting and installation of mobile phone "on the knee ." Need work of professionals , both technical and creative aspect . And already they will be able to make quality and styling for amateur photography , and for the hidden camera , and for anything else . But the result will be much higher! And write in the newspaper , and even on TV can show , as a "virus " gullible journalists can take at face value and do not catch the sarcasm hidden . Of course , so direct traffic to the site will not work - this method is suitable rather to promote specific products and brands , or as provocative image advertising . It is important not to overdo it with gags and stylization - the basic idea should be based on , if not right on the surface , it is easy to guess.
HabraHabr
Habrahabr - a unique site . It's kind of a team blog , publications which are made by the users themselves . However, their selection is pretty strict , so blatant nonsense out there will not find. This is valuable and his audience - not only in the number (and it is huge ) , but also quality. Registration is by invitation only , which can be obtained by publishing interesting material in a "sandbox " test section of the site . Basic subjects - information technology. There is a special term - habraeffekt . If someone leaves a link to the site in the article and the article becomes popular , the server can not handle the load from the flow of visitors and " falling." If you are writing an article , be prepared for the fact that the load can be increased by an order. Few Russian-language projects can boast such activity readers.
broadcast rss
If the site has a feed rss - it must be an active PR , and, ideally, not handing out materials entirely, and published only catchy announcements , forcing subscribers to switch to the full article . Most modern CMS have built- rss- tape. There are many directories RSS, where you want to add a link to the tape. Similar method is crossposting - simultaneous publication of materials on the main site (mostly blog ) and third-party blogging services - Blogger , LiveJournal , DO , etc. However, we must remember that the search engines do not like the content on the site is not unique , this applies especially to new sites, so put this point to the time when the site becomes popular.
Affiliate program
A great way to " sell the site ." Priced in a certain percentage of the product that you can deduct " agents ." And so they will attract traffic in all possible ways , most importantly, that these methods were lawful . Pay is worth it not just for the number of visits , and the percentage of specific sales. The method is quite expensive , and in fact need to write a program part , and hire employees, but its effectiveness is extremely high.
Offline , he's the real world
For some reason, many people forget that traffic to the site can be obtained from " real life." Offline and online has long been closely associated with each other ; virtually any organization have a website . Naturally , this site should be promoted outside of the Internet. The most obvious things - print web address wherever possible. On business cards, flyers , signs, advertising areas , product packaging , etc. Business cards can not only distribute directly to people , but also to keep in crowded places - offices, shops , restaurants , etc. A flyer should also actively disseminate ; for this you can hire students. The same students may be assigned to write the website address on the pavement or stencil ( which is not very legal) on walls and fences . Site address can be placed on the beautiful stickers and give them to people . And they will be able to stick to their cars, purses or just on any surface. Bright picture will attract attention . More expensive way - to order merchandise with the address of your site. Pens , matches, T-shirts, bandanas - all this will attract attention to the brand and to the site. Another option - the publication of advertising in offline media (yes , they still they were not entirely lost its relevance .) Advertising in local newspapers budget , its effectiveness depends on the subject and audience of the site . And do not forget the TV, even though it was expensive.
Post spam
Just in case you need to write about this method , even though it is illegal in all aspects. The effectiveness of its extremely low price too. Do not spoil the image of the site or company , spinning them in ways even considering the fact that the prosecution for spam unlikely.
