Blogs from A to Z Monetizing Your Blog
Create a blog anyone can. It is a matter of two minutes. Blogging - is much more difficult , but glancing at the huge amount of personal diaries , it seems that blogging is not something very difficult and it is also available to the mass of Internet users. In fact , as it is; blogging is very simple, if it is intended for themselves and for a narrow circle of friends and acquaintances . If it is a serious income online , then the situation becomes much more complicated .
Doing commercial blog - it's work. This is not a passive income , as many imagine. Of course, there are options when the blog to bring a completely passive income , but this income either small or blogs with a lot of low income , and largely they bring substantial profit to the owner and author. It is worth considering - perhaps we need a little work and get serious income ? The second option is to create a large number of " psevdoblogov " passive income on simple variants are not the most profitable advertising. Both options are viable .
Sooner or later the question arises - what is the purpose of life for your weblog ? That's like - is what to write , and there is someone to read and comment there , and there is no satisfaction . The conclusion suggests itself - the blog should be monetized . This in no way is in conflict with your ideas to convey information to a wide audience . We need to understand one thing - any work should be rewarded . Your readers and subscribers will not lose anything from that blog will be profitable . On the contrary, they will get even more pleasure , because your interest will be energized quite specific material interest . Blog will be regularly updated , and everyone will be satisfied .
One of the basic principles of site building can be summarized as follows:
Any site should at least pay for itself , and , ideally, bring profit to its owner.
This means that even the most altruistic and non-profit project should bring sufficient funds to fully recoup all the costs of its creation, updates and support . This is the absolute minimum . Costs can be direct , such as the payment of a hosting , domains , promotion, text , etc. , and may be indirect. Leading blog on any of the free services , you do not spend money. But you spend time writing posts , read and comment moderation , for promotion , commenting on others' diaries ... all this costs time, and time , no matter how corny it sounds , it's money, and , most often , is quite substantial . And they, too, it is desirable to compensate for the very real cash. This is real, pardon the tautology .
Blog for the Soul , many believe , can not and should not be profitable. Like, what is he for the soul, if it earns the author ? Stupid and totally incomprehensible confusion , frankly speaking. Money does not spoil the "soul" , on the contrary , the monetization of this site will not lead to its commercialization in the worst sense of the well-worn words. After all, " for the soul" - this is the main purpose of his creation and maintenance , and money ... money - means pleasant and, in my opinion, necessary addition that allows the author to spend more time on the development and promotion of your blog. And also to get pleasure out of life , and as a consequence , the inspiration for writing new material that will be of interest to readers of the diary.
Investments in blog
Should not consider the option of creating a blog for no cost . Of course , this option is real - Learn to create a blog or a similar service , for him to write their own material , manually push it ... as I already wrote , the time required may be too large, and the possibility of free services can be very limited , including and in terms of monetization.
Of mandatory initial costs can be identified:
- Buy a domain ( from 90 rubles a year) . You can select a domain in any area. Cheapest area ru, however, if there is likelihood of locating materials that can touch a little violation of any laws of the Russian Federation (or common sense at all) , it is better to choose the international zone . The cost of such domains starts from 200 rubles per year, which is insignificant for the least expenditure of more or less serious blog.
You can buy immediately the old domain with the indicators . Yes, it will be facilitated by the promotion , but there is a high probability of having different filters from the search engines , the site remained from the past .
- Buy quality hosting . Hosting - not the sort of thing which is worth saving . Carefully study the reviews, communicate with support services of various hosts. Remember that there are no high-quality service for a dollar a month. Of the free blog hosting sites that allow you to attach your own domain , you can select from Google's Blogger.com . This is perhaps one of the few free options that can be considered seriously.
In the future, the money will be spent primarily on the promotion - including , they will go to the blog content ; you may simply not have enough time for independent writing texts . A good texts are expensive. If you plan a few blogs ( which is desirable in a serious income ), the attraction of foreign authors is just a prerequisite.
Monetizing young blog
Immediately try to dispel a common misconception . Many people think that the reference exchange type sape.ru lead to inevitable sanctions search engines , and " more serious " perfectly safe , even hang on 100,500 articles per day . Alas - it is misleading , and very dangerous . Sanctions may cause any system of income on advertising. In fact , the likelihood of blending filters is independent of the advertising system . It depends only on greed webmaster. If the amount of advertising on the site , including the " denim " and just advertising blog posts outnumber just interesting and useful information , the probability of getting the sanctions begins to approach one hundred percent . Do not get carried away. Remember , the goal - yet meet the information thirst of visitors to your blog.
Everyone says (and I'm including , quite often) that " puzomerki " ( particles and OL) especially for anything not needed. And so, except for one important thing - they are very strong influence on earnings, profits , which brings the site. Of course, traffic also affects the profit - but many of selling links and articles and PR particles is chosen as the main criterion for quality sites and the main criterion pricing. Roughly speaking , the price of links from the site depends on the values of these indicators. Right or wrong - the big question , but the fact remains ; higher and particles , and the PR , the more income from your blog in the long term .
Based upon the foregoing , the first time (and it can be quite long , depending on the speed of advance and nested sredtv ) income from your blog may be small . But do not think that 's a particle and OL equal to zero , do not be profitable . Maybe enough to pay off the initial investment .
Monetization - this is not the thing that we need to hurry . Wrong and hasty attempts to extract a lot of money from a blog can lead to serious penalties from the search engines , which will get rid of a problem , it is easier to create a new site.
One of the main ways to monetize your blog autonomous - selling links in various forms. It could be the classic " corrupt" links in blocks, and " guards " , and reviews. Ordinary links can start gently to sell soon after the site enters the index Yandex and Google . Ideal option for this - automated system type or Sape.ru Setlinks.ru. Links can be sold directly to the articles ( contextual links ); it will look completely natural and for readers and search engines .
Guards - this link from 1-2 proposals to be placed directly in the messages either at the beginning or at the end (usually ) . They bought not only and not so much to influence the search engines, how to attract direct targeted visitors . Guards can be sold on the type of blog exchanges Blogun.ru, Rotapost.ru or Blogocash.ru. At these exchanges can find other types of advertising .
I repeat - do not get involved and post a lot of links . 4-5 external links on a page (including his own ) would be sufficient ; and it will bring money and do not scare potential advertisers, and draws possible filters of search engines .
Far more logical to place big and solid advertising positions. They will look completely natural , and references therein , if it is reasonably accommodate them , will look harmonious. That's really what frank " jeans " should not engage in , readers do not like when they vparivayut advertising under the guise of personal opinion blogger. " Jeans " - a publication , advertising character which is hidden behind the visibility of real normal blog entries. This sin many popular bloggers - and I can understand them , because for such publications , many companies pay big money. But every such blog entry lowers the reputation of the author, because readers can not be fooled ... And do not deceive anyone , especially yourself . Call advertising just advertising , not hiding under the guise of " my personal opinion ." Good conscientious advertising does not harm anyone , but only helps .
So Blogun - one of the oldest and most popular blogging exchanges. In it there are three options of advertising - guard , simple and extensive reviews. Moderation is not very good , blogs often get bad , which is a disadvantage in terms of the optimizer , but for webmasters is quite good and allows you to have a penny even novice your network life diary.
However, there were real to offer , the site should not be exactly "zero" . Particles , etc above zero , the number of pages in the index Yandex and Google more than 100 , at least some attendance, absence of a large number of sponsored links - all this blog will raise the attractiveness to potential advertisers.
In one article allowed to publish no more than three guards ( which is logical ) . Links are posted at the top of the post , are valued much more , which is also understandable - they not only affect the search engines , but also bring significant traffic .
Interface they disappoint ; despite the fact that they keep changing it , he put it mildly , far from perfect. But it is a matter of habit , of course.
Spend time drafting a competent and catchy description of your blog. This will immediately draw the attention of advertisers . And not only publish promotional materials. Remember that the success of monetizing your blog is its focus on the publication of interesting information , rather than turning it into a source of endless money. These tips are relevant , perhaps, for any system of monetization. You can earn on a calculated blog, but more qualitative information and the more often it is published , the more profit.
Rotapost - advertising system in blogs , the main focus is on the eternal link. The system works with almost all popular blog engines and free services . Advertising traditionally three varieties - guard , review ( webmaster writes ) and press release ( writes advertiser or optimizer ) .
Before setting a price for advertising on your own blog , take a closer look ( in the section for the advertiser ) existing offerings on the market - in order to not make a bad bargain or not knowingly put high prices scare off buyers. However, at first, better put a price below the average .
There is a convenient and useful feature " Sell " - a reverse lookup requests . You do not need to wait until the optimizer will find your site , you can manually search for advertising placement. This significantly increases earnings.
Blogokesh . One of the top exchanges advertising for blogs . Immediately , on the main page of their site , striking phrase that are accepted without exception sites. Sounds good - but , in reality , despite the fact that, yes, we accept any resources you can really find advertisers for " non-zero " blogs . However , lack of moderation allows you to experiment with different types of sites and blogs in order to find the optimal system of earnings.
The main feature of the system - quite active advertising on various forums dedicated to the promotion of sites , blogs , etc. Therefore, it is often difficult to distinguish the real reviews about the service purchased from or just messages from the administration Blogokesha .
But with all this exchange is very useful - allows to make , in fact, on any website. The better and more popular the site , the greater the income. The law is simple. And the system can be a bargain!
Disadvantage is the commission on withdrawals (15 %), but similar commissions suffer many blogging exchange.
GoGetLinks ( GGL ) . Exchange on which the owners can make different types of sites , not just bloggers . A big plus for the advertiser - a serious moderation added resources. For webmasters it is a significant disadvantage , as policy GoGetLinksa moderators can not understand each. However, if your blog is popular and he managed to get into the system , the income will be consistently high.
Another drawback - high profit offset by the fact that still need work : post reviews and links . However, if the site is serious or a lot of them , you can hire a professional to work with GGL .
The system has three formats of advertisements - contextual link ( in the text , new or already available on the site ) review ( webmaster writes ) and link - picture .
An important parameter of the blog , affecting its appeal to advertisers is (besides particles and PR) rate indexed references. Ideally, it should be 100 % , it is necessary to seek at least at first. Do not send a mass application , wait for the Index the first featured links .
Submitted applications are processed as quickly as possible - speed placement is also one of the factors that increase the visibility of your blog.
Some webmasters send application with a bunch of different, sometimes contradictory conditions - Pushes such blacklisted. There's people lack adequate and should not satisfy the whim of freeloaders .
The reviews there are many critics of the system - from insanity webmasters to lack of payments and lock accounts for no reason. There is nothing to add , everywhere there are disadvantages , and if there has been such a massive scale , the system would not exist so long and successfully.
Monetization of the popular blog
Of course, all of these are suitable for exchange of old popular blogs . But the popularity of the above ( particles , pr , attendance, number of subscribers , etc.) , the opportunities for earning more income and himself too.
Substantial income can bring direct advertisers . It can be as banner ads sites close subjects and custom posts , or simply links in the messages. Search advertisers can such forums on your subject , but in general, when your blog will become very popular , they will come to you with suggestions.
You can place affiliate links with a view to gain referrals. Despite the fact that every single penny brings referral , when a large amount of their income can be substantial and truly passive. With good service description , where the link leads to , the response from it can be very high .
Good profit with high attendance can bring and contextual advertising (Google Adsense and Yandex ) . The more commercial and competitive subjects , the higher the price per click and the higher the total profit from a blog .
You can also sell your own services . Services may be "virtual" - web development , promotion, consultation , and can be quite real (repair , cosmetic services , computer help , etc.) is not necessary , of course , to turn your blog into an online store, because its main role yet delivering information . But he can play even a supporting , but quite a significant role in the sale of goods or services .
Create a mailing list . Quality of interesting mailing can be very high response and therefore income. Put a subscription form in a prominent place in your blog.
In foreign popular Internet monetization is another option - paid access to information. If you can create content that is unique not only formally for search engines , but also for people who can make a paid section . Just take care of the defense, otherwise your pay information will soon become available free of charge without you.
Should forget the following types of advertising (this applies to all sites ) :
- Popups in any form. This will scare away visitors and search engines to attract sanctions .
- Deceptive forms of advertising (vk message , etc.) . Similar reasons .
- Advertising on the invisible blocks , including iframe. It can be a source of virus .
- Advertising, covering a part of the useful content . Often it's easier to close the site than a real window.
- Candid jeans . If you do not know how to write believable , do not write at all. The reader will understand.
Generally it should be remembered that too much advertising in its various manifestations are seriously hurting any site . Everything should be in moderation , then visitors will be delighted ( and hence advertising will work) , and search engines will be less reason to impose sanctions on your blog.
Summarizing , we can say - do not jump to quick money . Do blog interesting , popular , and the money will come themselves . Capitalize on project quality is not a problem . Much more difficult to make and promote a resource , and the money will come later for yourself.
