Puzomerki , they also search site parameters . Many consider them almost the most important objective of promoting a website - and, of course , wrong. Basic puzomerki :
Google PR (Page Rank) - weighting figure reference mass specific page. Hence not calculated for the entire site , as many think, but for a particular page . Users will only be displayed " tulbarny " PR (according Google Toolbar), ie , a very rough approximation of the real logarithmic measure. Naturally, the issue of it in no way affected . To wind up 4-5 - elementary media play options . Above, by and large, too complicated, but require large financial outlays .
Yandex TIC ( Thematic Citation Index ) - index reference mass entire site , taking into account relevant topics of inbound links and the site itself. Algorithm is constantly changing, but it remains a mystery , given the fact that Yandex is not able to automatically detect the subject sites. Also does not affect the search results , either directly or indirectly. Raise no problem, in principle , the problem is to find the optimal methods for minimizing costs .
Alexa Rank. Indicator of site traffic and traffic only . For Russian sites it is almost no longer relevant , since Alexa Toolbar we did not pose ( and correctly). Hardly lends itself to cheat . Cancel and cancel , ðóíåò not even notice it .
Previously existed Yandex VITS (Weighted citation index ), which is an analogue of PR, but a few years ago, the data on it ceased to be published , so it is unknown whether he ( and just hidden) , or whether it already abolished completely. Most likely, some weight indicator at Yandex is.
On what really affect these indicators (Alexa will not be considered because of its uselessness ) ? The main function of the moment - the weight determination links for promotion. Well, as a consequence, its price in the markets . But as indicators of reference weight , and particles , etc - very indirect indicators .
For example , many believe that any link from a site with high particle will be very strong. But of course it is not. We must look at other options. Well, straight is understandable, although many newcomers believe that if the site is promoted by Yandex , then Google release rate is not worth paying attention to . And what else? Let's fantasize and imagine a world without puzomerok .
Many say - cancel particles and selling links die. The logic is quite clear ... especially given the fact that focus only on the particles , etc when buying options , as many do , to put it mildly , is not optimal .
A recently started to actively speak at all that Google will soon abolish all PR. Last time a full update ( update for all sites) OL , they say, was April 3 , such long delays never was. It can be argued . During this time there were a few small updates when OS updated for a small fraction of sites - I think, if he had wanted to cancel , you would take and canceled . But still. What if it was canceled ?
Nothing . In runet , in fact, nothing will change - Recently, many do not pay attention to the prospect , choosing donor pages only on the particle , the number of inbound links , etc. The situation will change for those who still (correctly) guided by straight at buying links , especially to internal pages . If the weight of the home page and simply evaluate without information about PR , the effectiveness of links from the pages of the second and deeper levels is difficult to determine . Have to carefully analyze the backlinks leading it to this page - both external and internal , given relink site. Correct services at the moment does not exist, therefore , after the abolition of direct they become available, both online and desktop software . Certainly the first time there will be a lot of " private puzomerok " invented by the owners of online services , but eventually will be two or three indicators that more or less correspond to the real situation .
The formula index designed to replace PeydzhRank can include an assessment of the following criteria:
- External links leading to a specific page of the site;
- Internal links leading to this page ;
- Factors that prohibit indexing pages and links from it (robots.txt, redirektnye links attribute nofollow, meta tags and noindex nofollow , etc.) .
It is clear that , not having sufficient server capacity , it is impossible to calculate correctly , because the count should not be carried out at some point , and in real time , constantly adjusting algorithm . Therefore, all " homegrown " puzomerki be temporary .
Cancel particles much more serious impact on the promotion of sites in particular and business in general seo . For most optimizers , especially for beginners , it is almost the only criterion for the selection of donors , despite the fact that the particles of the site really does not affect the weight of the links , for example, a new page of the fifth level of nesting. That is, the particles are more or less accurate measure of the weight of the main page , but certainly not internal . Why then do we need the particles :
- To rank sites in Yandex catalog . In fact, this is what it was created.
- To determine the price of reference links to exchanges.
- To determine the value of the site when it is sold .
But the refutation of some common misconceptions about the particle :
- Particles does not affect the search results. Neither directly nor indirectly. Contact one here - and for the issuance , and particles affect the link, but fundamentally different algorithms , so no connection and can not be.
- Particles is not an indication of 'authority ' site, as approved by the pages of the Yandex . He wound is very simple and , of course, it can not be guided as to the solidity of the site index . For this reason, the particles can not be considered as an indicator of " trust " of the site .
- Particles is not a common indicator of popular site . Methods to improve positions and lifting particles differ from each other , and high positions do not necessarily bring large particles.
Imagine - canceled particles. Its certainly hardly abandoned. Its just hide from the eyes of users , leaving as a rank factor in catalog Yandex .
The first time will be paralyzed reference exchange - they are able to determine the price of options . Therefore, they should prepare in advance their parameters determining the weight and cost of pages of references; with a large database of sites to do so will have no difficulty . For example, consider :
- The number of backlinks for the whole site entirely ;
- General correspondence and subject reference site. Have to use manual labor , as the correct automatic detection difficult topics ;
Internal factors on the particles do not affect , respectively , when creating its counterpart , they also should not be taken into account . However, if you create a single index reference mass - then, of course , this account is required .
After the abolition of the particles can be simply determine the price of links from the main page , but there is a problem with the internal - the presence of many backlinks leading to the main page still will not mean a high weight of internal pages . The main forecast is the future , this sharp increase in demand for links to " muzzle ", return to 5 years ago , when there was no reference exchanges and links listed manually. Then , when there will be an independent exact weight parameters , the situation is stabilized , and the problem can only be in the case of individual indicators in each stock .
Must be clearly aware of the fact that rely solely on puzomerki when buying links - unwise , there are many other equally , and sometimes more significant factors. In this case, cancellation of particles , etc will not lead to disaster ; On the contrary , in the general chaos will be easy to work and increase revenues .
