When suddenly, in the late 90s ... Yes, we are talking about a foreign part of the Internet, in runet time can shift 6-7 years ahead. So when the time came the word " blog" , and it appeared almost as a comic , all at once began to call their home pages like " personal blogging " blogs . Sounds more impressive , huh? Essence nothing has changed , but you can say , well, I have my own blog ! And development (though the word here is not applicable ) " home pages " entered a new stage .
There are many classification systems blogs on various parameters - now use them quite difficult, as many frames erased between different kinds of sites in general and blogs in particular. Try to differentiate among the most stable system.
Dependent or independent ?
Placements blogs can be globally divided into autonomous ( stendeloun , standalone) and blogs are posted on special blog - hosting sites (LiveJournal, LiveInternet, Blogger , etc.) . The main advantage of standalone blogging is that their owners no one is independent ; all content , including its domain , belongs only to them , and may at any time be transferred to any other hosting. They can publish any information , having only legal restrictions .
Blogging hosting also have their advantages. For example, they create a new blog with a ready and functional design can be literally a minute . The initial promotion of this blog will also be simplified , because the system of social relations (favorites, frending etc.) allows a short time to collect a large number of readers .
Currently, you can monetize your blog on any hosting , however, in the autonomous case with this situation much easier , they are not bound by the rules of service ; many of them prohibit the placement of a particular advertisement or demand money for it . Yes and attract advertisers there will be much more difficult.
You can recommend that an independent standalone blog and customize crossposting (automatic Reproduction ) in major blog services . It is desirable to publish the entire article there , but only with reference to the announcements of the main site .
Private or public ?
By type of authorship blogs can be divided into such categories .
1. Impersonal . Going to the blog , just hard to see whose it was and for what purpose is made . This selection can be copied (or not) of texts , images , videos , etc. without explicit attribution collections, without a clearly defined theme and clearly apparent purpose . These blogs are most often purely for advertising , the authors do not aim to promote yourself , your name, your ideas or something like that . Purpose - earnings or direct promotion of major projects . This category can be attributed splogov - automatically populated spamnyh blogs . However, the effectiveness of this kind of promotion is quite high.
2 . Copyright . Their titles are often type " Blog Ivan Ivanov " immediately obvious - the author of this blog is quite a particular person , perhaps even a relatively well-known and interesting . Here, of course , on the first place subjectivity of the author and the reader is a choice - trust someone's private opinion or not. Copyright blogs can be both thematic and "everything ." First interesting , because they carry a lot of useful, including practical information. Second - as lucky , but often the information in them placed randomly and it is not interesting to anyone but the owner of the site and authors of articles. And maybe " lytdybr " - a blog dedicated to the daily life of the host ; they are perhaps even rarer are interesting to a wider audience. They are likely to visit author's friends and random people . Among the most popular blogs can distinguish copyright Alex Exler's blogs , Lebedev , Sergei shares . Popularity may be deserved (as in the case of Shares ) , he wrote interesting reports about various events in which he was a member ; and perhaps " historical " as in Exler's - has long he writes all possible nonsense and " denim " , but it is read by regular readers and new attracts well-known name .
3 . Communities . A kind of collective blogs with multiple authors. " Chief " by they too have this administrator and creator of community. Proven authors he appoints moderators to bring order to your blog. Communities are often very interesting , as are the views of different people (this is , however, only with adequate administrator ) . Communities are often themed , often this subject is quite narrow , but it is presented in full. In the Russian language internet like blogs often pose on a platform of " Live Journal " . LJ has many drawbacks - outdated awkward interface , invalid search for old records, poor protection against spam.
4 . Corporate . Materials such blogs are published on behalf of the company and its management . Published corporate news , news from the industry , interesting facts , etc. Such a diary is a subsidiary to the main corporate site , performing social functions as well as assisting in the promotion.
Text or images?
Blog content may be different.
1. Text blog. Of course , there are no blogs that publish exclusively fundamentally text content . It is understood that the author of the blog focuses precisely on textual information .
2 . Blog with images. Most often this photoblogs - travel reports , creative works , portfolio photos , etc. Sometimes it's blogs with drawings and paintings by artists .
3 . Videoblog ( Vlog ' ) . Blog , which constitute the main content of videos .
4 . Podcasts . Original blogs, where all the content consists of audio recordings. Podcast - a kind of analog broadcasts .
Creating a blog - the basics
Create a blog is very simple. On services like LiveJournal or Blogger is done in a few mouse clicks . This deceptive simplicity and attracts many ; but after a while lose heart , because a blog is, the information is, and users , and hence profits , no. However, on the promotion below.
No need to describe the technical aspects of creating a blog . First, they are a hundred times already chewed , secondly, it's really simple . Simple, even when it comes to installing the engine type WordPress; all modern cms are easily installed , have detailed instructions , support forums and " fans' " sites . It makes sense to figure it out on their own, such knowledge and experience will be useful in the future. Many hosting companies offer the installation of the engine in one click directly from the control panel - do not use this feature , and install it manually .
Suppose that a blog is created not only for the soul (although this is very important ) , but also for the prospects of earning it . That perspective, as a blog - not the kind of sites , which will bring tangible benefits immediately after creation . And in order to secure a future normal income , you need to seriously work on the development and promotion of the project.
The first step - the choice of subjects . Despite the simplicity of the language is the hardest step . The first thing that comes to mind for many - is to create your personal blog . The easiest and probably the most unpromising option. Remember, you are not interested in anyone . It is a cruel fact that will help you avoid a big waste of time .
Of course, you can create a personal diary , and sometimes even necessary. But it is not created for earnings , but only for himself and his friends . Chances are that sooner or later he would be a wide range of interesting people. This may be the case if you are an expert in some field of knowledge , if you know how precarious and exciting present information , if suddenly you have something that others do not. There is a chance , in general.
Yet it is recommended to choose some more or less specific topics. Basic principles of election topics for the beginner :
- Usage should be familiar to you a little bit . If you do not understand thoroughly , the material for the blog can be ordered from outside artists , but it is necessary to control the process personally .
- Subjects must be marketable. Probably breeding techniques Goupille in the Far North , a very exciting topic , but it will not be interesting to the masses .
- Usage , which is especially important for beginners, should not be particularly competitive . Blogs about earnings and the promotion of sites on Forex , etc. promotion will be extremely difficult because of the huge number of similar sites.
It is important to strike a balance between the " narrowness " of its themes and popular, otherwise the effect will be minimal. Believe me, there are many unemployed , but popular niches. For example , interesting travel reports are always relevant , especially if they will be the practical aspects of organizing and conducting these trips. Specifics are always appreciated , in contrast to long lengthy personal discussion and reflection, meaning that you need to seek out the clock.
The second step - the domain registration . The principles here are the same as for any other site .
1. Registrar must be reliable, with good reviews. Do not rush for the cheapest deals , save a buck a year is ridiculous. Recommend http://xlserver.org/ for international domains.
2 . Domain should be short , memorable. Should not listen to those who say the mandatory inclusion of keywords; their effect is not particularly significant , but the name in this case is extended. Use no more than two words in a domain , do not mix English with Russian . However, you can generally move away from the dictionary and choose the name of a nonexistent sonorous word - it could eventually become a recognizable brand . In the case of personal blogs can be in the domain to use their name or nickname , it would be helpful if you become a well-known personality .
3 . Registers a domain exclusively on real data ! In the case where you specify the wrong information (even if the error in one letter ) , the domain can be lost. The Registrar may at any time request documents . Most registrars allow free close whois data from prying eyes (Privacy Protect) - use this just in case.
4 . Do not split hairs with zones domains. ru, com, net, org, com.ua - I think that is enough. Of course, most areas normally indexed and ranked , but do not need to experiment . Similarly, do not take free domains , including a gift from the hosts .
Step Three - Choice of hosting . Again , everything is as usual . Hosting should be reliable, long-lived , with adequate tariff plans and regulations. By hosting is not worth saving ; is not a normal service for a dollar a month , unless, of course , we are talking about websites for people .
Tariff plan to take a good margin , there was a limit to resources , and not to have to change it in an emergency mode when run out of space or margin of CPU time.
If you plan to blog for a living , of course, should take a paid hosting . If earnings a side effect , and most importantly for you - to share information with people , you can pay attention to the free (some , however, conditionally) blogging hosting . Major platforms , perhaps, there are only two LiveJournal and Blogger. Not considered as serious LJ.Rossia.org, LayvInternet or Diary.ru with their horrible interface, plenty of " students" and strange conditions ... From features LJ.Rossia.org, I do not know , to refer it to the dignity or to a shortage, include extreme loyalty to various administration censored topics that explicitly prohibited by any other service.
LiveJournal ( aka LJ) - the most popular Russian-language blogging service . It offers all the necessary , albeit minimal , the possibility to create a personal blog as well as a large community . Just Community and its best use . advantages:
- Easy creation and blogging ;
- Good conditions for " socialization " - favorites , frending etc.;
disadvantages:
- Very limited functionality , which is only slightly expanded by purchasing a paid account ;
- Inadequate approval ; blog can block for minor complaints.
- Weak customization blog design ;
- A large number of advertising.
Blogger - service from Google , deprived of many drawbacks of LJ. advantages:
- You can completely change the structure and design of the blog ;
- You can bind your own domain ;
- Lack of advertising .
disadvantages:
- It is impossible to create a community ; - Somewhat confusing interface , which does not work correctly in the Opera browser .
Excellent service to create personal blogs and information , lists of music and images, etc.
The fourth step - selection engine (CMS). A choice - and it is not great at all. 99% autonomous blogs created on the engine with a bunch of WordPress plugins installed . Among other systems can extract Drupal, 2z project, LastoBlog.
Advantages of WordPress :
- Full charge;
- Elementary setting for hosting in a few clicks ;
- Constant updates ;
- The large number of templates ( themes) , plug-ins and add-ons ;
- Easy to install themes and plugins ;
- Intuitive interface administration panel ;
- A huge amount of documentation , forums and fan sites.
disadvantages:
- A significant load on the server , especially when a large number of installed plug-ins ;
- In its pure form is not practical to create a serious project ; this can be fixed by setting the necessary plug-ins and code editing ;
- High vulnerability to hacking and spam attacks ;
- Generation of a large number of duplicate content , which must be covered by indexing ; however, this sin many popular CMS.
However, for the novice blogger benefits uniquely cover all the flaws .
Be careful when downloading free templates ! In many themes embedded hidden links that negatively affect the attitude of search engines to the site. Can also be built all sorts of malicious scripts .
Immediately it is very desirable to establish some mandatory plugins. They, too, need to be downloaded only from a proven or better yet , the official websites .
- Akismet. Fighting spam . We can not say that it works very effectively , but the first time it will be enough .
- All in One SEO Pack. Plugin for internal optimization . Very strange that this functionality is not included in the standard engine ... It allows you to register the titles and keywords for individual pages , generate canonical URL ( to avoid duplicate content) automatically create title , etc. Basically , you can set any another similar plugin, but it is not necessary to install several at a time; they inevitably will conflict, cluttering the code and making it difficult optimization.
- Google XML Sitemaps. As the name implies , the plugin is designed to generate a sitemap for search engines.
- WP Super Cache. Plugin significantly reduces server load by caching pages ( reducing the number of queries to the database ) . True for high attendance .
- WordPress File Monitor. Simple and easy plugin to track changes to files of WordPress . Such changes often indicate burglary .
- Yet Another Related Posts Plugin. To relink . Each message creates several links to related posts.
- Social Share Buttons and the like. Such plugins placed buttons add an entry to social networks. It's good for traffic and ranking for behavioral factors .
There are still many useful plugins , and many newcomers addicted, placing them in tens and hundreds . And then it turns out the situation when a small attendance at hoster swears on abnormally high load . Do not do it . Install only what you need , and if there is a choice , read the reviews and choose the best .
Immediately should establish the correct file robots.txt, once and for all close by indexing duplication of content that is not like search engines . Ironically, in the standard delivery of the engine this file is not at all. Indexation should be closed categories , tags , date , etc. Common optimal prescription there, so check the spelling of the file in the webmaster Yandex and Google .
blogging
The main principle - the blog should be regularly updated . And let the updates will be once a week , but they should be. Just keep it regular audience . Ideally, you need to update once a day or two , although it depends on the subject and the specific site.
Creative crisis ? Warn him . Write " on the table " , harvested film advance ( unless, of course , you do not have a news blog ) , and post -penned when no inspiration .
Naturally, the content must be unique. Or write yourself , or order from the pros . Texts should be structured - you need to break them into short paragraphs , use lists , selection , frames , pictures, anything that can catch the reader's eye and make him read more .
Should be encouraged to comment . Thus it is necessary to monitor the spam; and he may be hiding even the most innocuous messages like " cool art ", " thank you for help ." This should ruthlessly delete, and will have to manually delete , since neither the plugin can not provide adequate protection .
