This type of income I also really like it because the ads are not visible to users and revenues from it are very good. Simply place your affiliate link in the article of your site and all . Earnings are in perfect action . For example , a person with your website clicked on an affiliate link and buy something from you shall bear interest from the purchase , either a fixed amount of money . More detailed article I wrote already on its website and it is called How to make money on affiliate programs. How much can you earn affiliate programs ? Here's a screenshot from the site of one of the aggregators, affiliate programs and it is updated every day maximum earnings figure of one of the participants for the night : admitad
How to Earn on Your Website or Blog. Tools for Earnings!
Hi everyone! Long time did not write anything , but today some free time to write articles in the section about the earnings on your blog . I have already said that doing blogging and earn on their sites , I even wrote about how to create your own blog or website, but that's about how to make money on it, I did not wrote nothing specific . In this article we look at some ways to monetize their websites , which I use . Them for a lot longer , but I yadlya not all acceptable .
Once you have created your website or blog , wrote many articles you have traffic (visitors ) , it is time to monetize this traffic and monetize . And the first case the question arises how? Below catch the answer!
Contextual advertising
This is the easiest and most liked me a way of earning on your site, because you just put the blocks of advertising, people click on them and you get paid for every click . That is, in practice, this model of " set and forget ". Accordingly, the more traffic you are positioned correctly and the blocks, the more you earn . I stand on all the sites and blocks content on this blog too . And that's how they look (red frame) :
Once you have created your website or blog , wrote many articles you have traffic (visitors ) , it is time to monetize this traffic and monetize . And the first case the question arises how? Below catch the answer!
Contextual advertising
This is the easiest and most liked me a way of earning on your site, because you just put the blocks of advertising, people click on them and you get paid for every click . That is, in practice, this model of " set and forget ". Accordingly, the more traffic you are positioned correctly and the blocks, the more you earn . I stand on all the sites and blocks content on this blog too . And that's how they look (red frame) :
What are Ways to Increase Traffic to a Website on The Internet?
And so , when clearly understanding comes the ability to create enough money on the Internet , generating traffic is actually one of the fundamental keys to the development of the resource. It's pretty simple , and if you are not able to get that kind of traffic , then you probably have no intention of getting a good profit from the Internet. So in this article we will discuss some effective ways to increase traffic to your website .
First, it is desirable to create a site that is definitely filled with meaningful content. In fact, numerous sites themselves can clearly act as a vital and be creators of traffic, so widespread for search engine optimization . And if your main content of the resource will be optimized , as well as have a good informative , this aspect really will attract many people to the site from many different and widely used search engines.
increase website traffic
First, it is desirable to create a site that is definitely filled with meaningful content. In fact, numerous sites themselves can clearly act as a vital and be creators of traffic, so widespread for search engine optimization . And if your main content of the resource will be optimized , as well as have a good informative , this aspect really will attract many people to the site from many different and widely used search engines.
increase website traffic
As Rescues Bespereboynik Computer During a Sudden Power Outage?
What is the value bespereboynik for building a computer person in your business online or whoever maintains its projects , as well as conducting user work and make your earnings on your personal computer ?
For a person working as a freelance Internet , the more earning some money , questions persist as to save the information on which he worked at the time.
To whom it may be just entertainment , but for someone valuable and useful information that he was ready to share with others . Perhaps subscribers or readers of his blog or website.
For a person working as a freelance Internet , the more earning some money , questions persist as to save the information on which he worked at the time.
To whom it may be just entertainment , but for someone valuable and useful information that he was ready to share with others . Perhaps subscribers or readers of his blog or website.
How to Make Writing Articles Online?
Way to earn online by writing articles called copywriting . A large number of owners willing to make different sites in the placement of content on various exchanges type Miralinks. Although the word emerged long before the World Wide Web emerged .
Some time ago called copywriting text, which was heading to attract potential buyers. They are called "sell" texts , advertising slogans , and much more.
The ability to write such texts , after reading that , people headlong rush to acquire products described always valued highly enough. And today, copywriters , advertisers can make an order of magnitude greater than those who are working on "simple" articles.
Some time ago called copywriting text, which was heading to attract potential buyers. They are called "sell" texts , advertising slogans , and much more.
The ability to write such texts , after reading that , people headlong rush to acquire products described always valued highly enough. And today, copywriters , advertisers can make an order of magnitude greater than those who are working on "simple" articles.
Formation and Development of Perseverance
Perseverance - is willful personality trait characterized by the ability to achieve their goals and objectives , despite the emerging internal and external and obstacles.
Perseverance - one of the most important components of success in life, she explained dedication and desire no matter what hard and continuously to continue their journey , following the earlier decision .
No wonder many successful people tips contain rules that persistence is attributed almost a major role in achieving success. So Canadian journalist Malcolm Gladwell , a long time worked in the newspaper «Washington Post», and today is a staff writer of the world famous magazine «The New Yorker», in his book "Geniuses and outsiders ," explains the phenomenon of genius - " Geniuses are not born but become as a result of perseverance and hard training favorite thing . " Gladwell knows what he says , because he was on duty had to learn many biographies of successful people . Having studied many facts of life geniuses , Malcolm brought rule to achieve great success needs 10 thousand hours of training - " 10,000 hours of persistent practice did Beatles - Beatles, Bill Gates helped Polly Allen found Microsoft».
Perseverance - one of the most important components of success in life, she explained dedication and desire no matter what hard and continuously to continue their journey , following the earlier decision .
No wonder many successful people tips contain rules that persistence is attributed almost a major role in achieving success. So Canadian journalist Malcolm Gladwell , a long time worked in the newspaper «Washington Post», and today is a staff writer of the world famous magazine «The New Yorker», in his book "Geniuses and outsiders ," explains the phenomenon of genius - " Geniuses are not born but become as a result of perseverance and hard training favorite thing . " Gladwell knows what he says , because he was on duty had to learn many biographies of successful people . Having studied many facts of life geniuses , Malcolm brought rule to achieve great success needs 10 thousand hours of training - " 10,000 hours of persistent practice did Beatles - Beatles, Bill Gates helped Polly Allen found Microsoft».
How to Learn to Make Decisions?
Our life is a constant series of decisions. They can be as small and quite serious , which lead to significant changes .
People constantly decides what to buy for dinner, where to go at night, what book to read , what college to go to learn what profession to choose how to make a million , etc. And if the issue price is small, then the solution is given to us easily and quickly accepted , because the loss in case of error will be small . But more seriously , they will choose , the harder it is to do. In this case, the right decision can lead to great success or vice versa may cause losses and failures. Therefore it is very important to know how to make the right decision .
People constantly decides what to buy for dinner, where to go at night, what book to read , what college to go to learn what profession to choose how to make a million , etc. And if the issue price is small, then the solution is given to us easily and quickly accepted , because the loss in case of error will be small . But more seriously , they will choose , the harder it is to do. In this case, the right decision can lead to great success or vice versa may cause losses and failures. Therefore it is very important to know how to make the right decision .
Monotony of Life or New Experience
Tired of routine? It is understandable - the same work , get to work , the usual social circle, monotonous weekend. All this is tiring and makes life sweet and monotonous .
Monotony of life makes a person willed , does not feel the dynamics of life . Once we cease to be interested and to strive for something new , we are gradually turning into a robot with memorized algorithms behavior.
Diversify your leisure , change the situation , change the rhythm of life , fill it with new experiences . New experience is something that we had not previously encountered. Something that is first felt or tasted committed or learned , etc. Benefits of new , fresh impressions undeniable.
Monotony of life makes a person willed , does not feel the dynamics of life . Once we cease to be interested and to strive for something new , we are gradually turning into a robot with memorized algorithms behavior.
Diversify your leisure , change the situation , change the rhythm of life , fill it with new experiences . New experience is something that we had not previously encountered. Something that is first felt or tasted committed or learned , etc. Benefits of new , fresh impressions undeniable.
Teaser Advertisements as a Method of Earning Online
Teaser advertisements , what is it?
Teaser advertisements this kind of advertising , when used as an announcement bunch of phrases and images that cause the consumer's interest . Teaser itself usually has to bear only the original message, the purpose of which - interest to the user .
Well thought out teaser - advertising that should have some superior quality, which is inherent to each representative of the human race - curiosity. Intrigue , a hint of something unusual - here's the best teaser advertisements .
Features money on advertising teaser
Teaser advertisements this kind of advertising , when used as an announcement bunch of phrases and images that cause the consumer's interest . Teaser itself usually has to bear only the original message, the purpose of which - interest to the user .
Well thought out teaser - advertising that should have some superior quality, which is inherent to each representative of the human race - curiosity. Intrigue , a hint of something unusual - here's the best teaser advertisements .
Features money on advertising teaser
Monetizing Your Website With Teaser Advertising
Winning positions teaser advertising compared to other types of online advertising
Today we will tell you in detail how to monetize your site, blog using teaser advertising. There are many ways how to monetize the site. Compared with contextual advertising teaser wins more inclusive audience , despite the fact that any subject can be found here its publisher , which often can not be on the context. Whether it's monetization culinary or gaming site teaser advertisements perfect for any subject . Monetizing sites with banners also has the right to life, but we must not forget that the creation of the banner is much more expensive and it is quite annoying for the user of your site . Besides, banners easily remove from visibility special additions browsers.
Ways to monetize the site
Today we will tell you in detail how to monetize your site, blog using teaser advertising. There are many ways how to monetize the site. Compared with contextual advertising teaser wins more inclusive audience , despite the fact that any subject can be found here its publisher , which often can not be on the context. Whether it's monetization culinary or gaming site teaser advertisements perfect for any subject . Monetizing sites with banners also has the right to life, but we must not forget that the creation of the banner is much more expensive and it is quite annoying for the user of your site . Besides, banners easily remove from visibility special additions browsers.
Ways to monetize the site
How to Increase Conversions on Teasers?
Teaser traffic as one of the ways to increase site audience
Transitions obtained by the teasers , it can generate for your site loyal and interested audience . After all, your ads will appear on sites suitable topics themselves teasers . It attracts those users who are already at the outset will be loyal to you and those services that you offer. Thus, the audience formed around the project , perfect for him.
Based on the statistics described in the article "Analysis efeektivnosti advertising campaign "
Analysis of the passage of your campaign is one of the most important factors in the formation of income from your advertising. There is no detail and consider worth everything from ad unit size and color of the text in the phrase . Carefully analyze the data and based on them to make informed decisions , rebuilding campaign , should the need arise . Thus, you can always be aware of what is happening and be able to respond to emerging changes. Nothing is static, and in this business the more . Successful decision taken yesterday, today, can no longer be the most optimal.
Transitions obtained by the teasers , it can generate for your site loyal and interested audience . After all, your ads will appear on sites suitable topics themselves teasers . It attracts those users who are already at the outset will be loyal to you and those services that you offer. Thus, the audience formed around the project , perfect for him.
Based on the statistics described in the article "Analysis efeektivnosti advertising campaign "
Analysis of the passage of your campaign is one of the most important factors in the formation of income from your advertising. There is no detail and consider worth everything from ad unit size and color of the text in the phrase . Carefully analyze the data and based on them to make informed decisions , rebuilding campaign , should the need arise . Thus, you can always be aware of what is happening and be able to respond to emerging changes. Nothing is static, and in this business the more . Successful decision taken yesterday, today, can no longer be the most optimal.
To Hit The Target Advertising - Rules of Successful Targeting
Target audience and targeting
It seems that no one needs to explain specifically what a target audience . These are people who are able to buy exactly what your product or use your service. It is important that your teasers show only those users who are interested in this product . To do this, and there are targeting - your ad only to those users who fit certain criteria that you specify ( subject , geography , time, browser) . The importance of these settings can not be overemphasized .
thematic targeting
Thematic targeting is to select sites which subjects meet your teasers . At such sites are already initially loyal to you visitors , which means they are more likely to pass on the proposed ads.
It seems that no one needs to explain specifically what a target audience . These are people who are able to buy exactly what your product or use your service. It is important that your teasers show only those users who are interested in this product . To do this, and there are targeting - your ad only to those users who fit certain criteria that you specify ( subject , geography , time, browser) . The importance of these settings can not be overemphasized .
thematic targeting
Thematic targeting is to select sites which subjects meet your teasers . At such sites are already initially loyal to you visitors , which means they are more likely to pass on the proposed ads.
Earning Online
How to make money online ?
With this issue faced by every website owner, taking a decision monetizirovan your online resource . To date, options , how to make money online , a great multitude , and they all have both pros and cons. In the first place can be safely attributed the most common and obvious way that as soon as possible will provide real earnings online - advertising .
Time is one of the most important factors
You have to have patience ! With all due diligence and proper approach significant income from the site , you will get immediately. In most cases of newly created website will thoroughly work , before it starts to generate income. First you need to take care of the quality content that will be filled with your site , it will help attract the target audience .
With this issue faced by every website owner, taking a decision monetizirovan your online resource . To date, options , how to make money online , a great multitude , and they all have both pros and cons. In the first place can be safely attributed the most common and obvious way that as soon as possible will provide real earnings online - advertising .
Time is one of the most important factors
You have to have patience ! With all due diligence and proper approach significant income from the site , you will get immediately. In most cases of newly created website will thoroughly work , before it starts to generate income. First you need to take care of the quality content that will be filled with your site , it will help attract the target audience .
Teaser Teaser Advertisements and Network
What is it and what does it do ?
Teaser - English can be translated as teasing ( provocative , mysterious , games ) advertising . In essence , advertising teaser - is to attract consumers using unusual association with the goods or through an advantageous offer , without mentioning at this most advertised product . We can say that any publicity is a teaser , because it contains only a small fraction of information designed to interest the customer . Among webmasters called teaser ad units format " tex + image " and while it does not matter whether the listing specific information about the service , or simply click on the lures intriguing property . Free teasers are no less important than the ad text , and it is the best teasers - a harmonious combination of these two criteria. The presence of the image in the teaser advertising and differentiates it from the content ( CTR teasers much higher than targeted ads ) . High level of CTR makes teasers a profitable advertising format for webmasters and advertisers alike .
Teaser - English can be translated as teasing ( provocative , mysterious , games ) advertising . In essence , advertising teaser - is to attract consumers using unusual association with the goods or through an advantageous offer , without mentioning at this most advertised product . We can say that any publicity is a teaser , because it contains only a small fraction of information designed to interest the customer . Among webmasters called teaser ad units format " tex + image " and while it does not matter whether the listing specific information about the service , or simply click on the lures intriguing property . Free teasers are no less important than the ad text , and it is the best teasers - a harmonious combination of these two criteria. The presence of the image in the teaser advertising and differentiates it from the content ( CTR teasers much higher than targeted ads ) . High level of CTR makes teasers a profitable advertising format for webmasters and advertisers alike .
Earnings on Advertising
Among webmasters working hard to develop their own website, is unlikely to find anyone who would not be interested in obtaining additional profits through their "child" . And the most effective tool for monetizing a website is still advertising. Webmaster to earn advertising on your site, can choose one of the most comfortable and acceptable ways it was for him . Variations earnings through advertising may differ not only basic principles , but also the extent of the probable income.
Banner
So , banner advertising is traditionally the most versatile solution for those wishing to earn advertising on the Internet. This format online advertising actively developed since the early years of the World Wide Web and the emergence of today occupies the bulk of online advertising space. Significant advantage of banner advertising as a source of internet income is its affordability and ease of use . The site owner can become a member of one or several exchanges banner advertising. They provide our partners the opportunity to get income from advertising on your site or else promote own online resource by displaying banner ads on the web pages of other participants in the system .
Banner
So , banner advertising is traditionally the most versatile solution for those wishing to earn advertising on the Internet. This format online advertising actively developed since the early years of the World Wide Web and the emergence of today occupies the bulk of online advertising space. Significant advantage of banner advertising as a source of internet income is its affordability and ease of use . The site owner can become a member of one or several exchanges banner advertising. They provide our partners the opportunity to get income from advertising on your site or else promote own online resource by displaying banner ads on the web pages of other participants in the system .
How Profitable and Efficient to Buy Traffic to Your Site?
Buy traffic - the most simple and effective way to monetize the site
Purchasing cheap traffic to the site
How to buy cheap traffic? Similar question is raised by almost all website owners seeking to monetize their resources. Driving traffic is for any webmaster main priority activities aimed not only to make profits , but also on the development site. So cheap traffic - the main goal of the owners of internet portals .
Key Ways to Drive Traffic
There are many ways to drive traffic . However, they are divided into two main categories:
Free traffic.
Paid traffic .
Free Traffic
Purchasing cheap traffic to the site
How to buy cheap traffic? Similar question is raised by almost all website owners seeking to monetize their resources. Driving traffic is for any webmaster main priority activities aimed not only to make profits , but also on the development site. So cheap traffic - the main goal of the owners of internet portals .
Key Ways to Drive Traffic
There are many ways to drive traffic . However, they are divided into two main categories:
Free traffic.
Paid traffic .
Free Traffic
Buying and Selling Traffic
What is " traffic arbitrage "?
Traffic Arbitrage is becoming an increasingly popular way to make a profit online. Indeed, at a certain percentage of effort and investment final result can bring a significant salary , making the process simple resale traffic source of stable and high income. Note, however, that buying and selling traffic , despite the simplicity of the process , are actually quite a risky enterprise, capable to bring not only profits, but also losses. Therefore, how to buy and sell traffic arbitration should be pre- calculate all the possible options .
How to make money on the purchase and sale of traffic ?
Traffic Arbitrage is becoming an increasingly popular way to make a profit online. Indeed, at a certain percentage of effort and investment final result can bring a significant salary , making the process simple resale traffic source of stable and high income. Note, however, that buying and selling traffic , despite the simplicity of the process , are actually quite a risky enterprise, capable to bring not only profits, but also losses. Therefore, how to buy and sell traffic arbitration should be pre- calculate all the possible options .
How to make money on the purchase and sale of traffic ?
Features Teaser Ad Networks
About teaser networks
What is a teaser network , well known owners of websites that use as their monetization partnership with affiliate programs . Just the word " teaser " comes from the English language , it translates as " teaser ". In this translation actually just the point of this ad - intrigue , it only contains the information about the product or service , and for that would learn more about it and to satisfy your curiosity , you need to go to the website of the product that is advertised . Overall teaser network is the same stock exchange, where the main item is the teaser traffic.
What is a teaser network , well known owners of websites that use as their monetization partnership with affiliate programs . Just the word " teaser " comes from the English language , it translates as " teaser ". In this translation actually just the point of this ad - intrigue , it only contains the information about the product or service , and for that would learn more about it and to satisfy your curiosity , you need to go to the website of the product that is advertised . Overall teaser network is the same stock exchange, where the main item is the teaser traffic.
Teaser Network - The Maximum Effect From The Advertising Campaign
Teaser advertisements according to the majority of the leading webmasters is classified as the most attractive advertising formats on the Internet, providing maximum efficiency for a relatively limited period of time. The basic principle of conducting an advertising campaign - impact on human curiosity (the word " teaser " translates to English as " amusements " ) .
This ad format is a text message advertising with different visual graphic elements, characterized by a double impact on the potential buyer : arouses interest in using text , creating intrigue , and reveals the essence of advertising object using different graphics "chips" .
This ad format is a text message advertising with different visual graphic elements, characterized by a double impact on the potential buyer : arouses interest in using text , creating intrigue , and reveals the essence of advertising object using different graphics "chips" .
How to Increase Website Traffic?
How to increase website traffic ? There are plenty of ways to increase the traffic , each of which is able to increase the appeal of your life and to ensure its monetization . Experts identify two major areas , the main purpose of which - Visitors to the website:
Standard search engine optimization resource.
Scale advertising campaign .
Search engine optimization resource , divided into internal and external , includes the following criteria :
Correction of the navigation system and the removal of technical shortcomings of the site.
Optimizing content.
Specific work with microformats , meta tags and HTML- code.
Procurement and distribution of links , link analysis on the competitiveness and efficiency.
Targeting ( geographical, temporal) .
Standard search engine optimization resource.
Scale advertising campaign .
Search engine optimization resource , divided into internal and external , includes the following criteria :
Correction of the navigation system and the removal of technical shortcomings of the site.
Optimizing content.
Specific work with microformats , meta tags and HTML- code.
Procurement and distribution of links , link analysis on the competitiveness and efficiency.
Targeting ( geographical, temporal) .
How to make money online?
How to make money online ? Hundreds of thousands of owners of resources in various fields are defined such issues , trying to find the most acceptable variant site monetization . Experts agree that all real ways to make money , you can just split into two areas:
Selling links or articles.
Advertise .
Consider the directions given in more detail.
Selling links
Selling links or articles.
Advertise .
Consider the directions given in more detail.
Selling links
Theme Internet - Shop (Creation and Development)
Creating online - shops, sending customers ordered goods by mail or by courier delivery service is currently very promising and profitable type of business . Least because many of the middle class ( people , by definition provided ) simply have neither the time not wanting to walk in off-line shopping. And for the residents of small towns the only available way of shopping what - or necessary , but rare (and therefore in the local stores do not present ) is the product by mail order via the Internet - shop. In addition , the Internet - shop allows leisurely explore the goods (including their description ) or right from your home computer without resorting to the help of the seller - adviser . However, this type of business , in addition to all the above advantages, in terms of the budding entrepreneur , there are a big minus . In Russian cities (Moscow, St. - Petersburg, Nizhny Novgorod) , this niche , as a rule, already occupied by several large and successful internet - shops, which is difficult to compete with them due to present a huge range of goods . The solution is simple - creating thematic Internet - shop .
Errors in The Promotion of Sites
SEO or website promotion in search engines today occupies a leading role in internet marketing , because most of the active users come to the site from search engines. But often accompanied promotion stupid mistakes Optimizer ( through ignorance or negligence ) , which at best have no effect , and at worst - may lead to pessimizatsii site from search engines .
1. Unsuitable keywords can negate all the efforts aimed at the promotion of the site. Should not include a list of key phrases are the words and phrases that are not popular with users. In addition, too competitive requests in low budget - stupid waste of money. Semantic core of the site must satisfy the subject site , users demand and fit the budget .
1. Unsuitable keywords can negate all the efforts aimed at the promotion of the site. Should not include a list of key phrases are the words and phrases that are not popular with users. In addition, too competitive requests in low budget - stupid waste of money. Semantic core of the site must satisfy the subject site , users demand and fit the budget .
Value Creation Promotion Web-site Based on a Reference Budget
Before revealing the issue of forming a cost website promotion budget based on a reference , you need to define the essence of the concept of " link budget ."
Link budget - this is the amount that goes to the purchase of paid links in the right amount in order to increase positions queries web- site in search engine results .
Many companies are engaged in promotion and advancement of the site do not always use this method. Real evidence suggests that there are also firms that deny the use of paid links for advancements of web-sites , but indirect evidence suggests the opposite .
In forming the value promotion web- site takes into account such factors as :
Link budget - this is the amount that goes to the purchase of paid links in the right amount in order to increase positions queries web- site in search engine results .
Many companies are engaged in promotion and advancement of the site do not always use this method. Real evidence suggests that there are also firms that deny the use of paid links for advancements of web-sites , but indirect evidence suggests the opposite .
In forming the value promotion web- site takes into account such factors as :
How to Organize an Effective Search on The Site?
Analyzing web- sites on the Internet , you can draw only one conclusion : a very bad situation with the search for an Internet resource . This search on the web- site or a poor job of sorting and processing user requests , or does not work, and sometimes it is absent.
Search on the web- site is needed because it must perform the following tasks :
- To provide alternative navigation ;
- Make available the archives of the site and receive information from them ;
- Allows you to increase the activity of visitors to the site , making it more user friendly and attractive ;
- Be a convenient service for professionals.
Search on the web- site is needed because it must perform the following tasks :
- To provide alternative navigation ;
- Make available the archives of the site and receive information from them ;
- Allows you to increase the activity of visitors to the site , making it more user friendly and attractive ;
- Be a convenient service for professionals.
What Should be The Optimal Number of keywords in The Text?
The question posed in the title of this article bothers many bright minds beginners webmasters and SEO optimizers . This is not surprising , because they have heard from more experienced colleagues that matter , what exactly is the number of keywords and phrases in the text material on pages untwisted resource , will largely depend on the ultimate success of the campaign for its search engine optimization.
We can assure you , dear readers, that talk about the special importance of quantitative filling text keywords are without the most serious reasons . Promoted content web project should differ not only in the sense of certain unique and optimal size parameters , but also contain in its structure unspecified number of keywords and phrases , which in the future will "respond " search engines, thereby promoting resource their " tops " .
We can assure you , dear readers, that talk about the special importance of quantitative filling text keywords are without the most serious reasons . Promoted content web project should differ not only in the sense of certain unique and optimal size parameters , but also contain in its structure unspecified number of keywords and phrases , which in the future will "respond " search engines, thereby promoting resource their " tops " .
Puzomerki
Puzomerki , they also search site parameters . Many consider them almost the most important objective of promoting a website - and, of course , wrong. Basic puzomerki :
Google PR (Page Rank) - weighting figure reference mass specific page. Hence not calculated for the entire site , as many think, but for a particular page . Users will only be displayed " tulbarny " PR (according Google Toolbar), ie , a very rough approximation of the real logarithmic measure. Naturally, the issue of it in no way affected . To wind up 4-5 - elementary media play options . Above, by and large, too complicated, but require large financial outlays .
Yandex TIC ( Thematic Citation Index ) - index reference mass entire site , taking into account relevant topics of inbound links and the site itself. Algorithm is constantly changing, but it remains a mystery , given the fact that Yandex is not able to automatically detect the subject sites. Also does not affect the search results , either directly or indirectly. Raise no problem, in principle , the problem is to find the optimal methods for minimizing costs .
Google PR (Page Rank) - weighting figure reference mass specific page. Hence not calculated for the entire site , as many think, but for a particular page . Users will only be displayed " tulbarny " PR (according Google Toolbar), ie , a very rough approximation of the real logarithmic measure. Naturally, the issue of it in no way affected . To wind up 4-5 - elementary media play options . Above, by and large, too complicated, but require large financial outlays .
Yandex TIC ( Thematic Citation Index ) - index reference mass entire site , taking into account relevant topics of inbound links and the site itself. Algorithm is constantly changing, but it remains a mystery , given the fact that Yandex is not able to automatically detect the subject sites. Also does not affect the search results , either directly or indirectly. Raise no problem, in principle , the problem is to find the optimal methods for minimizing costs .
Videoblogs and Selling Opportunities
Video blogging (videoblogging) is the next generation of blogs in the blogosphere , which allows you to "post" their own ideas or intellectual products , goods and services on the Internet. Of course , text blogs are very popular today , as textblogging. Many have successfully used them for monetization. But creative bloggers have successfully created a video as the best form of expressing their thoughts and all that they want to convey to their readers . Of course , videoblogging as a form of communication, requires a lot of resources, but it is their value and meaning. If one image can carry a thousand words, videoblogging is more informative.
Each videoblog requires good resources : a lot of disk space on the web- site , fast server , as well as a decent software. One of the advantages of video blogs is that they can be transmitted through
RSS.
Each videoblog requires good resources : a lot of disk space on the web- site , fast server , as well as a decent software. One of the advantages of video blogs is that they can be transmitted through
RSS.
The Notion of Indexing Web-Site.
The general notion of indexing
Before the web- site to appear in search results , you should make sure that it has been indexed by search engines. Indexing web- site is that the crawler visits the created site , analyzes it , and then enters the information on the internet resource database in a particular search engine.
All pages that are included in the search index , on a particular search query are displayed in the search results. If a page is not indexed , then the user will not see it in the search results , as the search engine is not about her any information.
As search engine learns about the site?
Already at the stage of creating your own website there is a question , as the search engines learn about a new resource on the Internet. Report a new web- site search engine in two ways:
Before the web- site to appear in search results , you should make sure that it has been indexed by search engines. Indexing web- site is that the crawler visits the created site , analyzes it , and then enters the information on the internet resource database in a particular search engine.
All pages that are included in the search index , on a particular search query are displayed in the search results. If a page is not indexed , then the user will not see it in the search results , as the search engine is not about her any information.
As search engine learns about the site?
Already at the stage of creating your own website there is a question , as the search engines learn about a new resource on the Internet. Report a new web- site search engine in two ways:
Searches: The Essence of The Dual
Despite the professionalism optimizers is not always possible to determine the most optimal and promoting a number of key words and phrases for each particular site. This is partly due to the fact that search engine services that are accessed by experts in order to gather the necessary information for this promotion , do not always provide complete and accurate information.
After completing the layout of the site, making the basic steps for the further promotion of ego and promotion, pay attention to the additional statistics on key words and phrases. Statistical information includes data on the rating of web- site in the most popular among users of search engines on the woofer, midrange and high-demand , as well as data on the number of transmissions to the site on specific request.
After completing the layout of the site, making the basic steps for the further promotion of ego and promotion, pay attention to the additional statistics on key words and phrases. Statistical information includes data on the rating of web- site in the most popular among users of search engines on the woofer, midrange and high-demand , as well as data on the number of transmissions to the site on specific request.
The Main Ways to Increase The Citation Index
Just as in the range of seo experts distinguish fundamental ways to increase Google PageRank, all in the same circle and taken to distinguish between the main ways to enhance citation index ( CI ) . Father of the latter, as we know, is the undisputed leader among search engines in the area of Web - Yandex .
It should be recognized that the specific increase effective IC is reminiscent of action on capacity PR, but with some significant differences still exist . Get at least the fact that Yandex while indexing sites and assigning them to appropriate indicators IC does not take into account the presence on their pages of internal links . For the Russian search engine are the only significant external resource references can not be said about Google, which in the ranking of web projects and assigning them specific PageRank among other factors, also takes into account internal linking .
It should be recognized that the specific increase effective IC is reminiscent of action on capacity PR, but with some significant differences still exist . Get at least the fact that Yandex while indexing sites and assigning them to appropriate indicators IC does not take into account the presence on their pages of internal links . For the Russian search engine are the only significant external resource references can not be said about Google, which in the ranking of web projects and assigning them specific PageRank among other factors, also takes into account internal linking .
If You Stole Content
Work on promotion of the site is very labor intensive and requires a lot of time, energy , and certain investments. An important step in promoting resource is filling its unique text content. Original and quality text and articles to help promote the site in search engines , since the issuance of the results for various queries, the search engine is analyzed text content of your site. In that case, if the resource is filled with plenty of articles thematic content , which may be useful and interesting to the user , the search engine will give a link to your site on the top of the results.
Thus, the effect of having unique content on the successful development of the site is clear, however there is a certain danger associated with the placement of text on the site . Imagine you have contacted a copywriter who wrote a lot of money for you a certain amount of unique articles on a given subject , you bought them , spending part of the budget allocated to the promotion of the site , placed on the resource , and a few days later found that your article posted already on a variety of other , similar sites by category . Thus, your articles have lost valuable characteristic uniqueness, were stolen shamelessly used to promote other resources.
Thus, the effect of having unique content on the successful development of the site is clear, however there is a certain danger associated with the placement of text on the site . Imagine you have contacted a copywriter who wrote a lot of money for you a certain amount of unique articles on a given subject , you bought them , spending part of the budget allocated to the promotion of the site , placed on the resource , and a few days later found that your article posted already on a variety of other , similar sites by category . Thus, your articles have lost valuable characteristic uniqueness, were stolen shamelessly used to promote other resources.
Blogs from A to Z, py Blogging
When suddenly, in the late 90s ... Yes, we are talking about a foreign part of the Internet, in runet time can shift 6-7 years ahead. So when the time came the word " blog" , and it appeared almost as a comic , all at once began to call their home pages like " personal blogging " blogs . Sounds more impressive , huh? Essence nothing has changed , but you can say , well, I have my own blog ! And development (though the word here is not applicable ) " home pages " entered a new stage .
There are many classification systems blogs on various parameters - now use them quite difficult, as many frames erased between different kinds of sites in general and blogs in particular. Try to differentiate among the most stable system.
Dependent or independent ?
Placements blogs can be globally divided into autonomous ( stendeloun , standalone) and blogs are posted on special blog - hosting sites (LiveJournal, LiveInternet, Blogger , etc.) . The main advantage of standalone blogging is that their owners no one is independent ; all content , including its domain , belongs only to them , and may at any time be transferred to any other hosting. They can publish any information , having only legal restrictions .
There are many classification systems blogs on various parameters - now use them quite difficult, as many frames erased between different kinds of sites in general and blogs in particular. Try to differentiate among the most stable system.
Dependent or independent ?
Placements blogs can be globally divided into autonomous ( stendeloun , standalone) and blogs are posted on special blog - hosting sites (LiveJournal, LiveInternet, Blogger , etc.) . The main advantage of standalone blogging is that their owners no one is independent ; all content , including its domain , belongs only to them , and may at any time be transferred to any other hosting. They can publish any information , having only legal restrictions .
Monetizing Your Blog
Blogs from A to Z Monetizing Your Blog
Create a blog anyone can. It is a matter of two minutes. Blogging - is much more difficult , but glancing at the huge amount of personal diaries , it seems that blogging is not something very difficult and it is also available to the mass of Internet users. In fact , as it is; blogging is very simple, if it is intended for themselves and for a narrow circle of friends and acquaintances . If it is a serious income online , then the situation becomes much more complicated .
Doing commercial blog - it's work. This is not a passive income , as many imagine. Of course, there are options when the blog to bring a completely passive income , but this income either small or blogs with a lot of low income , and largely they bring substantial profit to the owner and author. It is worth considering - perhaps we need a little work and get serious income ? The second option is to create a large number of " psevdoblogov " passive income on simple variants are not the most profitable advertising. Both options are viable .
Create a blog anyone can. It is a matter of two minutes. Blogging - is much more difficult , but glancing at the huge amount of personal diaries , it seems that blogging is not something very difficult and it is also available to the mass of Internet users. In fact , as it is; blogging is very simple, if it is intended for themselves and for a narrow circle of friends and acquaintances . If it is a serious income online , then the situation becomes much more complicated .
Doing commercial blog - it's work. This is not a passive income , as many imagine. Of course, there are options when the blog to bring a completely passive income , but this income either small or blogs with a lot of low income , and largely they bring substantial profit to the owner and author. It is worth considering - perhaps we need a little work and get serious income ? The second option is to create a large number of " psevdoblogov " passive income on simple variants are not the most profitable advertising. Both options are viable .
Google Filters and Algorithms
Since writing my last article a lot of things changed. And old friends (or rather, the sworn enemies ) type of Panda and Penguin evolved and new predators appeared little animals in the zoo Google. Whether there was a better issue of it? - Definitely not . Problems were added as webmasters and ordinary people , which supposedly cares " corporation for good." As always , it is beneficial to someone third . But that is not the purpose of my article. We analyze what filters are currently how to deal with them and how to live . Last article was full of bitterness, venom and criticism. There will be more constructive .
The essence of all filters Google (and , in fact, all search engines ) is reduced to one a disappointing conclusion for many webmasters - tightening the criteria for indexing sites in general and for entering in the first place of issue in particular. Perfectionistic attempts to improve the site , bring it closer to the ideal Googley , often lead to the opposite effect , namely to filters and sanctions.
The essence of all filters Google (and , in fact, all search engines ) is reduced to one a disappointing conclusion for many webmasters - tightening the criteria for indexing sites in general and for entering in the first place of issue in particular. Perfectionistic attempts to improve the site , bring it closer to the ideal Googley , often lead to the opposite effect , namely to filters and sanctions.
The Main Ways to Increase Google's PageRank
The success or otherwise of the web project largely depends on its " weight" in the eyes of search engines , especially such as Goggle or Yandex . Most popular search engines Runet , given the combined effects of the promotion of a single site in the ranking assigned him a certain rating. When it comes to Google, it is assumed the so-called PageRank or just PR. Analogue of the latter in Yandex citation index is well-known ( IC) .
The level of these variables and the rating depends on the specific location of the Internet project handouts mentioned in the search engines. The higher the PR , or IC , the higher the site is located on various search queries. With this in mind , there is nothing surprising in the fact that all of the webmasters ( SEO optimizers ) making maximum efforts to enhance capacity rating cherished values. It's about how to do this in the case of PageRank, below.
The level of these variables and the rating depends on the specific location of the Internet project handouts mentioned in the search engines. The higher the PR , or IC , the higher the site is located on various search queries. With this in mind , there is nothing surprising in the fact that all of the webmasters ( SEO optimizers ) making maximum efforts to enhance capacity rating cherished values. It's about how to do this in the case of PageRank, below.
A Brief Overview of The Leading Russian Search Engines
According to our rated second among Russian search engines quantity processed per day searches confidently takes Search.Mail.ru ( Poisk@Mail.ru ) . Strange, because until recently it was thought that the second position after Yandex undoubtedly belongs Rambler. But the facts are known , are stubborn things , and they speak in favor of the search service from Mail.ru.
Those who still do not know (although this is unlikely ) , we recall that Mail.ru - is one of the most if not the most visited Russian web portal . According to its owners, each month its pages visited by more than 50 million unique Internet users .
National postal service - the main pride in the family Mail.ru. Email service from Mail.ru all indicators ( popularity and functionality ) is the undisputed leader among the Russian postal operators . User Mail.ru, who decided to get their own email account, provided e-mail box of unlimited size with a wide list of other useful features (protection from viruses and spam , translator , spell check , etc.). Similar benefits could not remain unnoticed by the casual users , and therefore it is not surprising that within the postal service Mail.ru within one day of shipment occurs almost 40- million e-mails .
Those who still do not know (although this is unlikely ) , we recall that Mail.ru - is one of the most if not the most visited Russian web portal . According to its owners, each month its pages visited by more than 50 million unique Internet users .
National postal service - the main pride in the family Mail.ru. Email service from Mail.ru all indicators ( popularity and functionality ) is the undisputed leader among the Russian postal operators . User Mail.ru, who decided to get their own email account, provided e-mail box of unlimited size with a wide list of other useful features (protection from viruses and spam , translator , spell check , etc.). Similar benefits could not remain unnoticed by the casual users , and therefore it is not surprising that within the postal service Mail.ru within one day of shipment occurs almost 40- million e-mails .
From "Magadan" to "Snezhinsk": a Thorny Path to a Flawless Search
Will not originals , if we say that the primary objective of any search engine is to provide the most appropriate search results. Speaking in other words, information that provides a search engine should represent the most comprehensive answer to the question network user ( search query ) .
At first glance, everything is clear : to enter a search string in the search word or phrase , you press a button and cherished , lo and behold, you get what you looking for. In practice, everything looks a little different . The global Internet is literally awash with a variety of information , how to stand , and not very much . It is noteworthy that every day this data volumes increase , and, as practice shows, almost exponentially. It is clear that in such circumstances, even the most popular to date search engines is very problematic in sprawling ocean fish for virtual data by the user relevant information.
At first glance, everything is clear : to enter a search string in the search word or phrase , you press a button and cherished , lo and behold, you get what you looking for. In practice, everything looks a little different . The global Internet is literally awash with a variety of information , how to stand , and not very much . It is noteworthy that every day this data volumes increase , and, as practice shows, almost exponentially. It is clear that in such circumstances, even the most popular to date search engines is very problematic in sprawling ocean fish for virtual data by the user relevant information.
Once Again on The Search Spam
Hearing this seemingly innocuous word " spam" in the head of many of us , ordinary users " global web " , born of memories and no pesky unwanted advertising letters , constantly coming to your mailbox . Yes , these posts made to dignify spam and it is their hatred of us with such persistence and delete every time, checking your email.
But it would be a mistake to assume that only intrusive advertising messages on the network are spam . During the rapid development of the Internet in the lexicon experienced SEOs and webmasters actively approved by another concept , which is inextricably linked with spam of a different order . This, of course , is the so- called search engine spam . What it is, what are the different types of search engine spam , what are the consequences of its use - all this will be discussed below.
But it would be a mistake to assume that only intrusive advertising messages on the network are spam . During the rapid development of the Internet in the lexicon experienced SEOs and webmasters actively approved by another concept , which is inextricably linked with spam of a different order . This, of course , is the so- called search engine spam . What it is, what are the different types of search engine spam , what are the consequences of its use - all this will be discussed below.
If You Stole Content
Work on promotion of the site is very labor intensive and requires a lot of time, energy , and certain investments. An important step in promoting resource is filling its unique text content. Original and quality text and articles to help promote the site in search engines , since the issuance of the results for various queries, the search engine is analyzed text content of your site. In that case, if the resource is filled with plenty of articles thematic content , which may be useful and interesting to the user , the search engine will give a link to your site on the top of the results.
Thus, the effect of having unique content on the successful development of the site is clear, however there is a certain danger associated with the placement of text on the site . Imagine you have contacted a copywriter who wrote a lot of money for you a certain amount of unique articles on a given subject , you bought them , spending part of the budget allocated to the promotion of the site , placed on the resource , and a few days later found that your article posted already on a variety of other , similar sites by category . Thus, your articles have lost valuable characteristic uniqueness, were stolen shamelessly used to promote other resources.
Thus, the effect of having unique content on the successful development of the site is clear, however there is a certain danger associated with the placement of text on the site . Imagine you have contacted a copywriter who wrote a lot of money for you a certain amount of unique articles on a given subject , you bought them , spending part of the budget allocated to the promotion of the site , placed on the resource , and a few days later found that your article posted already on a variety of other , similar sites by category . Thus, your articles have lost valuable characteristic uniqueness, were stolen shamelessly used to promote other resources.
The Main Ways to Increase Google's PageRank
The success or otherwise of the web project largely depends on its " weight" in the eyes of search engines , especially such as Goggle or Yandex . Most popular search engines Runet , given the combined effects of the promotion of a single site in the ranking assigned him a certain rating. When it comes to Google, it is assumed the so-called PageRank or just PR. Analogue of the latter in Yandex citation index is well-known ( IC) .
The level of these variables and the rating depends on the specific location of the Internet project handouts mentioned in the search engines. The higher the PR , or IC , the higher the site is located on various search queries. With this in mind , there is nothing surprising in the fact that all of the webmasters ( SEO optimizers ) making maximum efforts to enhance capacity rating cherished values. It's about how to do this in the case of PageRank, below.
The level of these variables and the rating depends on the specific location of the Internet project handouts mentioned in the search engines. The higher the PR , or IC , the higher the site is located on various search queries. With this in mind , there is nothing surprising in the fact that all of the webmasters ( SEO optimizers ) making maximum efforts to enhance capacity rating cherished values. It's about how to do this in the case of PageRank, below.
Ways to Monetize a Website or Diverse Image Online Advertising
Lips, " grand strategist " Ostap Bender , the iconic character of his novels , Ilf and Yevgeny Petrov almost a century ago proclaimed to all and sundry known axiom: " Advertising - the engine of progress ." After many decades, these words are not just not lost its relevance , they became one of the few slogans embodying a greater or lesser degree of development of our civilization in the past and the beginning of this century.
Agree, the role of advertising these days just can not be overemphasized . Every day in the world produces thousands , hundreds of thousands of new products and services , the true (or not ) the information on which to inform the end user can usually only through advertising. Not surprisingly, its most diverse kinds of literally attacking us with you from TV screens , radio broadcast , periodicals , city billboards , etc.
But where is the progress , you ask? And besides that , constantly urging us to certain actions (consumption) , advertisers not only earn their bread nasuschy , but also accumulate funds for the expansion and modernization of production, both material and spiritual benefits (specialization different because it happens ) . The appearance of new goods and services , and with them - new possibilities for humanity is a confirmation of its progress , is not it ?
Agree, the role of advertising these days just can not be overemphasized . Every day in the world produces thousands , hundreds of thousands of new products and services , the true (or not ) the information on which to inform the end user can usually only through advertising. Not surprisingly, its most diverse kinds of literally attacking us with you from TV screens , radio broadcast , periodicals , city billboards , etc.
But where is the progress , you ask? And besides that , constantly urging us to certain actions (consumption) , advertisers not only earn their bread nasuschy , but also accumulate funds for the expansion and modernization of production, both material and spiritual benefits (specialization different because it happens ) . The appearance of new goods and services , and with them - new possibilities for humanity is a confirmation of its progress , is not it ?
Google Caffeine and the New Ranking Factors
Google Caffeine - the name of the new search engine from the main search engine of modernity. Very soon , if you believe the developers of the American search engine , Google Caffeine will be a major tool for searching on the basis of which is to be indexed all the pages in the global network. It is worth noting that Google Caffeine - not just another "upgrade" search service Google. No, it's radical redesign search program that changed everything: the index of web documents to the search algorithm .
According to Matt Cutts ( the official representative of Google), one of the search engine datacenters already successfully leverages the Google Caffeine. Full launch a " upgrade " in all data centers (remember , Google owns more than 20 data centers around the world , each of which consists of more than 100,000 servers) is scheduled for January 2010 , when the web community will depart from the festive mood.
According to Matt Cutts ( the official representative of Google), one of the search engine datacenters already successfully leverages the Google Caffeine. Full launch a " upgrade " in all data centers (remember , Google owns more than 20 data centers around the world , each of which consists of more than 100,000 servers) is scheduled for January 2010 , when the web community will depart from the festive mood.
Domain Parking
Continuing the conversation about the domain business, started in our past , it is advisable to pay special attention to another of his mind . If abroad about the concept of " domain parking " for ten years , as it is known in some circles the web community ( cybersquatters / domainers , etc.) , we have heard about it , not everyone . And of course, few people know how to make this mysterious parking domain names. In order to eliminate such blatant ignorance offer to talk about everything related to domain parking .
Why is the " empty " domains ?
As we mentioned , in the world over 40% of the domain name is not used as the address of actual websites. The reasons for this may be several. First, domains " beat thumbs " as bought by cybersquatters in order to resale. It's clear that , acquiring today , say, 100 domain names , you can sell them a very long time . Sometimes we can talk about the years . And all this time domains act as such ballast itself .
Second, a simple domain is often explained by the fact that the start time of a particular resource on the Internet has not yet arrived . That is itself a Web project is under development , and a virtual name to it already picked up and registered.
Why is the " empty " domains ?
As we mentioned , in the world over 40% of the domain name is not used as the address of actual websites. The reasons for this may be several. First, domains " beat thumbs " as bought by cybersquatters in order to resale. It's clear that , acquiring today , say, 100 domain names , you can sell them a very long time . Sometimes we can talk about the years . And all this time domains act as such ballast itself .
Second, a simple domain is often explained by the fact that the start time of a particular resource on the Internet has not yet arrived . That is itself a Web project is under development , and a virtual name to it already picked up and registered.
Influential Internet Directories: DMOZ and Yandex.Catalog
Web Site Promotion - a complex process . It is no secret that during the optimization Internet resource webmaster or optimizer uses a variety of methods seo- help , ultimately , raise the site to the tops of the search engines.
One of the most common methods of promotion is widely regarded as the registration site in directories. Last network has a huge set. This, in turn , complicates the task for the owner of the virtual project , because a lot of catalogs , and the site to register for them - one. Is it worth adding their offspring in all existing directories? If not, what directory to give preference in the first place ? Such questions inspired by the variety of online directories , often excite beginners web professionals .
If interested in our opinion , it is necessary to seek registration in many catalogs , with particular attention should be given to thematic resources - directories that operate in the same thematic field , and added that the draft . However, there is a directory of Internet resources , registration in which , in our opinion , is a priority for any webmaster . For those who have not guessed , remember that we are talking about the so-called open directory (Open Directory Project / ODP or just DMOZ), and Yandex.Catalog . About them and offer to talk below.
One of the most common methods of promotion is widely regarded as the registration site in directories. Last network has a huge set. This, in turn , complicates the task for the owner of the virtual project , because a lot of catalogs , and the site to register for them - one. Is it worth adding their offspring in all existing directories? If not, what directory to give preference in the first place ? Such questions inspired by the variety of online directories , often excite beginners web professionals .
If interested in our opinion , it is necessary to seek registration in many catalogs , with particular attention should be given to thematic resources - directories that operate in the same thematic field , and added that the draft . However, there is a directory of Internet resources , registration in which , in our opinion , is a priority for any webmaster . For those who have not guessed , remember that we are talking about the so-called open directory (Open Directory Project / ODP or just DMOZ), and Yandex.Catalog . About them and offer to talk below.
SMS Billing: Slow Death or Rebirth Expected?
Nowadays most of the webmasters ( from advanced aces to " inexperienced Dummies " ) know little cart and trolley ways to monetize the site. Depending on your preferences and possibilities of direct resource owners portals give preference to a particular method , or a combination thereof . Someone , for example, focuses on contextual advertising ( Yandex , Begun or Google AdSense), as the main source of income of the virtual ; someone opts teaser affiliate programs , well, there are (today most of them) who for profit has been selling links from your Internet project through specialized exchanges (Sape). However, despite the variety of ways to monetize your site, the search for new methods of enrichment through the exploitation of its Internet offspring does not stop for a minute.
In The Beginning was The Word - The Word Copywriter!
From what, in the first place , the success of a website ? Every webmaster may be your answer to this question. Why ? Because search engine optimization resource , which we do not cease to repeat material in the material , it is a complex process consisting of multiple and interrelated stages . Given the diversity of the past , every web developer differently evaluates the significance of individual components of the promotion. Someone in the promotion of their Internet brainchild primary emphasis on the elements of the outer optimization , getting links to your resource from foreign projects. Someone is trying to become a member of as many sorts of directories and ratings. There are those site owners who believe that the recognition of the network mainly depends on the appearance of the resource , while giving priority to web design.
We will not dispute the correctness of the actions described above. Yes, all of them, in varying degrees , have a positive impact on the popularization of the project in the " global web " . However, in our opinion, the first violin in the orchestra play optimizatorskih not they, but reasonable quality content site content . Without the latter, other methods of search engine optimization - no unnecessary addition , no more than that . Agree who will attract site even with the most intricate designs and lots of inbound links from authoritative resources if its pages are empty or filled with low-quality text material ? That's right, no one - no potential users , or " picky " search engines. Happy future for such a project in the " global web " is not and can not be! Such a future is only those resources that increased attention paid to the process of promoting your textual content . In other words, their owner familiar with battered biblical truth : " In the beginning was the Word ! "
We will not dispute the correctness of the actions described above. Yes, all of them, in varying degrees , have a positive impact on the popularization of the project in the " global web " . However, in our opinion, the first violin in the orchestra play optimizatorskih not they, but reasonable quality content site content . Without the latter, other methods of search engine optimization - no unnecessary addition , no more than that . Agree who will attract site even with the most intricate designs and lots of inbound links from authoritative resources if its pages are empty or filled with low-quality text material ? That's right, no one - no potential users , or " picky " search engines. Happy future for such a project in the " global web " is not and can not be! Such a future is only those resources that increased attention paid to the process of promoting your textual content . In other words, their owner familiar with battered biblical truth : " In the beginning was the Word ! "
WebMoney - a review of the payment system
Overview of the most influential Russian Internet payment systems would be incomplete if we forgot to mention the most important of them - the electronic payment system WebMoney Transfer. We will not focus too much on how much you mean " Yellow Ant " for users of the Russian segment of the Internet ( I think, it is so clear ) , but just try to provide a concise characterization of the most popular of payment orders .
Understanding .
History payment system WebMoney (www.webmoney.ru) began at the end of the last century - in 1998 . During 12 years of activity , this domestic EPS could turn into the largest operator of electronic payments in the territory of the former Soviet Union . To date, the system recorded nearly 11 million accounts ! About 150,000 of them belong to the active participants in the system . Rows platezhki daily adds about 10,000 new users.
Understanding .
History payment system WebMoney (www.webmoney.ru) began at the end of the last century - in 1998 . During 12 years of activity , this domestic EPS could turn into the largest operator of electronic payments in the territory of the former Soviet Union . To date, the system recorded nearly 11 million accounts ! About 150,000 of them belong to the active participants in the system . Rows platezhki daily adds about 10,000 new users.
PayPal - review of the payment system
" Pay It Forward " - is the original name in Russian , is perhaps one of the most influential modern payment systems . In the circle of active Internet users, this is known as EPS short and memorable name PayPal (www.paypal.com).
PayPal story began 12 years ago (1998) when two enterprising graduate of Stanford University ( California, USA ) , Peter Max Levchin Siel and created their own Internet company with the same name. PayPal founders main purpose of your web creations seen in financial services in the field of e-commerce.
Two years of active promotion of PayPal as a convenient payment tool shown downright startling results. Say , by the end of 2000, only a web auctions that use the services of the payment system PayPal, there were (! ) About the 1st million.
PayPal story began 12 years ago (1998) when two enterprising graduate of Stanford University ( California, USA ) , Peter Max Levchin Siel and created their own Internet company with the same name. PayPal founders main purpose of your web creations seen in financial services in the field of e-commerce.
Two years of active promotion of PayPal as a convenient payment tool shown downright startling results. Say , by the end of 2000, only a web auctions that use the services of the payment system PayPal, there were (! ) About the 1st million.
Google Filters
Like any search engine , Google has a filtration system his extradition . A large percentage of sites on the Internet is not created for the people , and to redirect traffic to other sites , to influence the search results , etc. , so that the SERP was clean , the garbage should be carefully filtered out . Filter so as not to hurt the normal sites. But there are no clear criteria for " normality " , so the problem of filtration is complicated, and it is still not completely solved. Filters often fall under the "white and fluffy " sites , and to determine the reasons for this is getting very difficult.
Analyzing information about filters ( and you can analyze only the views of webmasters as Google itself does not lay out almost no information about its search technology ) , clearly shows that the name of the filter set, but they all boil down to just one - unwinds honestly , and that site is all is well. No need to determine with high accuracy , as the site is called cash filter. Ways of getting out of them about the same, and knowing the name will not change anything .
Analyzing information about filters ( and you can analyze only the views of webmasters as Google itself does not lay out almost no information about its search technology ) , clearly shows that the name of the filter set, but they all boil down to just one - unwinds honestly , and that site is all is well. No need to determine with high accuracy , as the site is called cash filter. Ways of getting out of them about the same, and knowing the name will not change anything .
Optimization popular engines
Whatever the quality engine (CMS), paid or free , it needs serious optimization. It is , of course, high-quality sites for people who care convenience , speed, and are promoted at the request of the search engines.
Under optimization means two things :
- Optimization to reduce the load on the server at a high attendance ; alas , the code most engines is far from ideal and creates a heavy load , if it is not refined.
- Optimization to simplify promotions in top search engines ; with this easy - most cms has built-in tools for search engine optimization .
WordPress
Perhaps the most popular among beginners cms . Originally designed to create a blog , it has long gone beyond blogging engine ; based on it can be done as a home page , and a great online shop. Fits in a couple of clicks , intuitive settings , for her , there are many plug-ins and templates. But it has a major drawback - and with substantial website traffic WordPress creates a heavy load on the server , and because of this many hosters can block websites or offer to move to a more expensive data plan with greater load-carrying capacity .
Under optimization means two things :
- Optimization to reduce the load on the server at a high attendance ; alas , the code most engines is far from ideal and creates a heavy load , if it is not refined.
- Optimization to simplify promotions in top search engines ; with this easy - most cms has built-in tools for search engine optimization .
WordPress
Perhaps the most popular among beginners cms . Originally designed to create a blog , it has long gone beyond blogging engine ; based on it can be done as a home page , and a great online shop. Fits in a couple of clicks , intuitive settings , for her , there are many plug-ins and templates. But it has a major drawback - and with substantial website traffic WordPress creates a heavy load on the server , and because of this many hosters can block websites or offer to move to a more expensive data plan with greater load-carrying capacity .
Nepoiskovoe promotion
Getting traffic in addition to search engines
Historically, the mass is considered that the main traffic to the site it should go to the search engines. And, in fact , the way it is - most of the visitors , and it is quite the target with the right promotion , it goes from there - with Yandex, Google , Bing , etc. But is it limited to the search traffic ? Definitely not worth it. For example, take a common situation when full quality website made for people with big labor and financial investments fall under sanctions one of the search engines. And often the cause of these sanctions is not clear even after a long correspondence with customer support . Of course, you can transfer the site to a new domain - and there it will last for some time , while again not fall under the filter , because the cause of it, the sheer violation of the license search , has not been eliminated . Recently, common situation is when the resource falls under sanctions in Google , staying in Yandex in the first place. If correct the situation with Google, therefore , the position in Yandex fall. There are also situations where the search traffic sources have been exhausted . The site is located on the tops of the issuance of all necessary searches , all ancillary projects , too , and attendance is necessary and must be enhanced . A semantic kernel expands to infinity. One way out - if you do not want to lose the site, but also want to develop , you need to look for alternative sources of traffic . And believe me, they are there in sufficient quantity ; traffic and there may well be qualitative, often much better than search . Compiled a list of methods without any special system , it is just a brief overview of each of the ways to attract traffic nepoiskovogo .
Historically, the mass is considered that the main traffic to the site it should go to the search engines. And, in fact , the way it is - most of the visitors , and it is quite the target with the right promotion , it goes from there - with Yandex, Google , Bing , etc. But is it limited to the search traffic ? Definitely not worth it. For example, take a common situation when full quality website made for people with big labor and financial investments fall under sanctions one of the search engines. And often the cause of these sanctions is not clear even after a long correspondence with customer support . Of course, you can transfer the site to a new domain - and there it will last for some time , while again not fall under the filter , because the cause of it, the sheer violation of the license search , has not been eliminated . Recently, common situation is when the resource falls under sanctions in Google , staying in Yandex in the first place. If correct the situation with Google, therefore , the position in Yandex fall. There are also situations where the search traffic sources have been exhausted . The site is located on the tops of the issuance of all necessary searches , all ancillary projects , too , and attendance is necessary and must be enhanced . A semantic kernel expands to infinity. One way out - if you do not want to lose the site, but also want to develop , you need to look for alternative sources of traffic . And believe me, they are there in sufficient quantity ; traffic and there may well be qualitative, often much better than search . Compiled a list of methods without any special system , it is just a brief overview of each of the ways to attract traffic nepoiskovogo .
Filters Yandex
Many webmasters often forget the fact that the goal of all search engines is not to provide sites high in the search space and as a result , give a lot of traffic , but in the fact that users get high-quality and relevant search results . As experience shows , these goals are often not the same. We have a variety of search engines filtering criteria sites, because of which many of the resources , sometimes quite high quality and made for people who do not fall in the first place the search and is frequently excluded from extradition.
Unfortunately, many filters are far from perfect , so they fall under the normal and quite relevant sites created for people , and which at first sight there are no methods prohibited by the rules search engine.
The main filter - this ban, the complete exclusion of the site from the index. Generalized theoretical reason - a violation of the license Yandex search . But the real reasons may be many , and not all of them are obvious at first glance. The situation is aggravated by the fact that there are no open and clear " rules of the game " and support Yandex (Plato Shchukin ) rarely gives specific advice and certainly never indicates reasons imposing the ban.
Unfortunately, many filters are far from perfect , so they fall under the normal and quite relevant sites created for people , and which at first sight there are no methods prohibited by the rules search engine.
The main filter - this ban, the complete exclusion of the site from the index. Generalized theoretical reason - a violation of the license Yandex search . But the real reasons may be many , and not all of them are obvious at first glance. The situation is aggravated by the fact that there are no open and clear " rules of the game " and support Yandex (Plato Shchukin ) rarely gives specific advice and certainly never indicates reasons imposing the ban.
Attacks on the site
Objectives , types and methods of struggle
Competition is not always fair , especially in cases where there is a struggle for every customer . Many business owners and would- optimizers , besides normal use traditional ways to promote "black" methods that allow you to raise your website by others. Including - Attack on the site, which prevent them from getting into tops that take away their customers , etc.
Become a victim of the attack can completely random sites ; if you are trying to " bury" the entire server , or even an entire network , suffer all the resources that are placed there . Despite the fact that such actions are punishable , many attackers it does not stop .
Competition is not always fair , especially in cases where there is a struggle for every customer . Many business owners and would- optimizers , besides normal use traditional ways to promote "black" methods that allow you to raise your website by others. Including - Attack on the site, which prevent them from getting into tops that take away their customers , etc.
Become a victim of the attack can completely random sites ; if you are trying to " bury" the entire server , or even an entire network , suffer all the resources that are placed there . Despite the fact that such actions are punishable , many attackers it does not stop .
Google filters and algorithms
Since writing my last article a lot of things changed. And old friends (or rather, the sworn enemies ) type of Panda and Penguin evolved and new predators appeared little animals in the zoo Google. Whether there was a better issue of it? - Definitely not . Problems were added as webmasters and ordinary people , which supposedly cares " corporation for good." As always , it is beneficial to someone third . But that is not the purpose of my article. We analyze what filters are currently how to deal with them and how to live . Last article was full of bitterness, venom and criticism. There will be more constructive .
The essence of all filters Google (and , in fact, all search engines ) is reduced to one a disappointing conclusion for many webmasters - tightening the criteria for indexing sites in general and for entering in the first place of issue in particular. Perfectionistic attempts to improve the site , bring it closer to the ideal Googley , often lead to the opposite effect , namely to filters and sanctions.
Good purpose at first glance. But only at first , only in theory. In practice, all the criteria for quality according to Google's sites are unwritten . Of course , there are multi recommendations from the google , but experience shows that they are far away from practice. Conversely, mindless adherence to these " helpful " recommendations can lead to sanctions and it filters.
So spend a historical retrospective sanctions and filters that Google puts the guise of concern for ordinary users find it.
Probably, the most common and controversial filter - sandpit. Its essence lies in sifting young sites ; they just are not allowed to reach the top of some indicators (actually, age, number of pages , attendance , etc.) On the one hand , it seems logical that in the first place shows the old and proven sites. On the other - from the young w sites taking funds for development , if Google does not allow them to get quality search engine traffic ? In general , the filter unpleasant but inevitable . Nothing wrong in it, it's just a logical step in the development of many websites.
Sandbox - The period of time within which to safely develop the site . Add good unique content , purchase one way or another quality links do internal optimization , work on behavioral factors. All these actions will be effective after the site out of the sandbox . Period - from months to years.
At this time, you can get traffic from other search engines - at Yandex , Mail.ru, Bing.com , etc. sandbox or similar filter for young sites not. There's quite possible to go out to the first position on the low-frequency queries in the first month of life resource.
After that was set nameless filters - for reoptimization for bad links for quick growth of external links , for the low download speed for duplication of content within the site , etc. All this overshadowed new animals - Panda and Penguin . Also have sanctions imposed by hand, but they are below.
Panda was the first serious tightening of selection of sites in the top . In fact, a new ranking algorithm , as claimed by Google itself . But we know ... algorithm algorithm , but in the end it turns out it was a serious filter for substandard (according to Google's robots ) resources.
The first thing you should pay attention , it's content . Obviously, do not you? Google analyzes the content in terms of trust to specific articles and the site entirely. For example, important unique content (not formal tsiferki issued programs check for plagiarism , and the real uniqueness ) , literacy, quality of information , its accuracy , etc. Comprehensive analysis allows weed quality and useful to people and materials , respectively , the sites which most of these materials .
So-called " seo articles " immediately eliminated ; in fact, no one does not write lyrics , stuffed with keywords to the limit. With copy-paste situation is more complicated . So , Google said that for the non-unique text, for example, laws or standards (ie , the fact that , by definition, impossible unikalizirovat ) sanctions will not be imposed . Certainly understood that apart from this site would also contain a unique content to be copied and complement . It is also necessary to avoid duplication of materials within the site , close by indexing all takes content that can create a variety of engines . Close also need special pages (tags , site search , user profiles , etc.)
The first sign of Pandas may be a drop in traffic , which is associated with the loss of most of the index pages. And not the fact that it will fall out substandard materials - selection criterion remains a mystery. New pages while also not indexed ; it all perfectly clear on the charts in Google Analytics statistics . Website may disappear from the issuance of the most low-frequency queries , including direct occurrences of articles on search phrases . If this happens to your site - congratulations, you Panda .
But it is treated. Actually, it is clear from the above , how to get rid of the filter. First - tidy content . There are unpleasant situation where your unique samopisny content copied ; in this case it is better to rewrite it to again become unique . Desirable to regularly add content to the site. Second - order index closed for search engines service page. Safely close all that users do not need in the SERP . Ideally, they should only receive relevant content . For all popular CMS there ready files robots.txt, based on them , you can make your filter.
The site should be interactive. Be it social networking buttons ( do not forget to Google + ) , keep the comments and discussions , to encourage visitors to stay longer on the site and make it proactive . Actually, behavioral factors ( for them at our site have my separate article ) is gaining more and more weight as a ranking factor , and not only in Google, so ignore them focus .
Advertising must be just advertising, but not the main content . It should be useful to visitors (yes , it happens! ) Should occupy a minimum of space and be subject. Google Adsense with a properly configured targeted ideal , is not it? However , accurate selling links also does not hurt . But popups , teasers , news feykovye style " Pugacheva lost his leg " and other junk advertising goes into the furnace , it is a recipe for not only filters in Google.
Panda - not a one-time update of the search algorithm . She regularly " attacks " on the issue of filtering more and more sites. Total , according to Matt Cutts , have 25 versions of the Panda. Last published in March 2013 , and since then it has become constant. Can conclude its discussion of the unpleasant filter and go to no less destructive algorithm - Penguin .
Penguin appeared in the spring 2012 . Its aim , unlike Panda external ranking factors , namely reference. Notorious seo links that for many years were almost the only way to move subject to the availability of at least some of the budget. In commercial budgets and subject areas is determined top . All attempts to deal with this have been useless, but came Penguin and all decided . As always, in Googley , decisively, on a large scale - and crooked.
Under Penguin hit , including sites and perfectly optimized conditions Pandas - good content , relinking , behavioral factors , and many others . The reason is simple - the external links that Google suddenly considered bad.
Keywords in Ankor references ... what could be more logical , it would seem ? But no, it turns out, these are the sites at which most of the links contain keywords , came under the filter. Trapped behind the cheat issue , they say, there are natural links or bezankornye , or some neutral texts , but certainly not with the key phrases .
The essence is simple - to avoid the Penguin , you must anchor list do as natural as possible . Key phrases in the form of " TV to buy cheap moscow " were in the distant past. Anchor list be diluted , for example, bezankornymi link ( containing the specific address or domain site ) , as well as key phrases without direct entry . Keywords must be in a readable form , according to the rules of the language. Not " plastic windows Urjupinsk installation ", " Installation of plastic windows Uryupinsk ." Perhaps a percentage of direct occurrences can and leave , but more of them, the more chance to get under the filter .
Second , it is quite obvious criterion - it's a coincidence subjects donor and acceptor . This, of course , a difficult question how to determine the proximity of the subject , to determine whether the theme of the site in general or any particular page in particular , and in general, how narrowly delve into the thematic proximity . For example, will thematically page acceptor " Sale of wooden doors" page- donor " Sales of metal doors "? Not worth the climb so far . In my opinion, a fairly general theme of coincidence .
Paradoxically , but can and should buy links with the attribute nofollow. Yes, Google them to move like they do not have to , but he had them in the rankings take into account , and finds it perfectly natural.
The rapid growth of inbound links is also harmful . Previously, because it was - bought a pack of matches , and expect growth. And there was growth. And now, on the contrary, he bought a bunch of links and came under the filter. For unnatural ! Links need to buy gradually , focusing on quality and theme . In any case, they are not cheap , so much and can not buy.
What is the most annoying is the fact that , unlike Panda Penguin climb out almost impossible. Most often, it is necessary not only to eliminate all shortcomings reference mass site , but also to move it to a new domain , putting a 301 redirect from the old .
Outbound links are also the subject of analysis by Penguin site . The criteria are the same - if the link is not formulated for people if not adequately written into the context of the page , if it is not the same topics , so there is a good chance to get a filter.
We have a handy google ( in his opinion ) tool - links deviation (Disallow Links). It is possible to specify which links to your website , do not need to take into account when ranking . Logical, because such links can put anyone, and, theoretically, anyone can make your site under the filter , having bought thousands of poor quality links. Therefore, you should regularly analyze the reference weight , upload links list , and all the low-quality (or doubtful) to send to the service.
In the spring of 2013 was rolled a second wave of Penguin . Its consequence was most serious filtering options purchased on the reference markets . Many sites whose positions held by these exchanges plummeted extradition. It struck both by webmasters ( how to buy and sell links ) , and by itself exchanges, as well as systems of automatic promotion and various aggregators .
The latest version of the Penguin appeared in October 2013. It analyzes all the pages , without exception , and filters them much tougher than the previous version. For example, now may be imposed sanctions for active placement of articles in foreign guest blogs. Most of these articles are written formally and not particularly high quality, their main goal - just to get a link . Now this must be approached responsibly , really need to write interesting articles that will be read by people .
Google also has a negative attitude to the links in the comments and posts of forum if they are delivered specifically to promote , and not as a recommendation to others. The big question is how it will distinguish between these options, but the fact remains - the links should be natural . Mass spam dofollow- blogs do not just bring positive results , but also lead to a rigid filter. Many webmasters who previously followed such recommendations have noticed the growth of the positions of their sites. This is logical , because they have grown at the expense of those who did not heed these recommendations .
EDM- filter (exact match domains) directed against the sites whose domains consist solely of keywords. Such websites are often MFA, but not exclusively. In runet common myth that having keywords in the domain significantly affect its position in the search. Many rushed to register domains type kupit-dom-v-moskve.ru - and came under the filter. Perhaps it can be called quite adequate compared to the rest .
The same applies to the CNC. Themselves " Beautifying URLs " is a good thing . But when in the URL of the page contains the whole deal and it takes hundreds of characters , it's overkill , and it's uncomfortable for the person and for the search engine algorithms which try to influence such a rude manner. Clearly, such Pages that can be filtered .
The site, of course, is evaluated as a whole. If it is good for people (and this is seen by behavioral factors ) , if the keys are quite logical domain (carsales, hostelbookers and the like ) , if earnings on Adsense - not the sole purpose of its existence , the sanctions imposed on it will not.
The last significant change in Google's algorithm is Hummingbird - this is more like it is on the improvement of the search algorithm than its rigid filtering. The emphasis is on the search approximation to normal human language . Hummingbirds analyzes not just words in a query and outputs relevant pages , it defines the context of the request.
Hummingbird - little bird , but this algorithm covers the vast majority of queries , about 90%. In particular this applies to verbose queries with updates and details . Here plays a role not only morphology and semantics and . For non-commercial inquiries primarily be issued information sites , commercial - the ones that are most relevant within the meaning of the phrase entered by the user . If a person is looking for a product - it will show the goods, if the service is looking for , and even geo-referenced - be it services near his location.
If people had questions asked in a simple form , such as " buy a TV " or " thailand tourism" , but now more and more questions are wordy ; people trying to communicate with the search engine in their own language without trying to adjust to the robot. But for these people and made new algorithm .
Sure, it can not affect on many sites . Obviously, this is an obvious attack on the resources containing many articles optimized for low frequency long-winded questions . Naturalness texts - the most important thing . Yes, use keywords possible and necessary, but only if they will fit in a distinct context. The same applies to many newcomers favorite title tags and h1-h6. Be natural !
The downside of such a personification of issue, as paradoxically , may be a drop in traffic from top leaders . In snippets will be a brief description and the phone - of course, many will call immediately , without visiting the site . This is a plus for commercial sites selling a particular product . Plus for those companies that have established contacts with clients; the phone has to sit a professional who immediately tells the desired options. Remember, people have not seen the site and do not know all the details.
Here comes to the fore LSI- copywriting . Its essence lies in the fact that the text of the article includes not only the main keyword phrase , and accompanying it . For example, in an article devoted to the acquisition of appropriate air conditioners , in addition to the primary key " buy an air conditioner ," to use the word "temperature" , " climate" , "home appliances " , etc. keywords must be written naturally , but due to successful selection of context words Interesting articles and general visitors linger on it - it is , among other things , positive behavioral factor . Should be less water ; even if you want to stretch the text, stretch it with the use of words that are similar in theme to the main Keyword . Actively using synonyms !
This is primarily hit " shkolorayteram " who punched articles on the exchanges of 10 cents per 1000 characters . For the money the customer does not care about quality, only it was on literacy and on topic . However , saving on the content , you can lose a lot of money because of the falling position of the site . Seo copywriting is gone - and this is good as webmasters and good writers , who , in fact, before writing quality text .
It is still early to talk about the effectiveness of this algorithm , as in the Russian segment of it or do not act , or acts in part. But still to come , so I will repeat again and again - write texts for the people.
In addition to automatic filters , Google may impose sanctions and hand . Seemingly billions of sites , not for all to follow , but the fact remains - this section is, in Webmaster Tools. It all starts with the message " We found that some of the links to your website , Google violate the requirements for the quality of search results ." In panel webmaster indicated even a specific reason - for example, low-quality inbound links. Google may even provide concrete examples of such low quality links. Hand sanctions may be imposed on the entire site as a whole, and its individual pages .
The main advantage of manual before automatic sanctions " algorithms " - the possibility of human dialogue , an opportunity to get a clear indication of the problem and , as a consequence, an easy opportunity to correct them.
After removing all the inappropriate references (of which was mentioned above ), you must file a request for reconsideration of the sanctions. Iterations may be several, if you're lucky - eventually filter is turned off and the traffic back. It may take several months.
Sanctions may also be a reference for the spam in your website. This may be due to poor moderation comments or offline , as well as due to a poorly tuned antispam system . Alternatively , the site could crack and pour the doorway with spamnyh links. Of course, this is a direct cause for the filter , however, it is easy to remove .
Another reason may be content with the " low added value " (little or no added value). These pages should ideally be completely removed or try to just close by indexing , if they are needed on the site.
Recently, a new variant of sanctions - the discrepancy image. It is imposed on non-thematic pictures in the article, which will be irrelevant in the search for keywords related to the page text .
Recently more and more talk about porn content filtering . Impossible to say , good or bad , but the variant when this filter to get completely innocuous sites ( as is the case in Yandex ) , for example, the presence in the comments of words related to this topic or for flooded through hole porno .
If we talk about the future, the search will become more and more chelovekoorientirovannym , personalized regionalnozavisimym . Google will increasingly move away from the traditional keyword search , and relevance judgments , more attention will be paid to the context and user behavior . Will be used extensively to improve the Knowledge Graph semantic search .
Conclusions from simple articles - about traditional SEO , prevailed on the Internet the last fifteen years , you can gradually forget. Technology , on the one hand, more complicated - you need to take into account the semantics , context, analyze the structure of the site , the behavior of almost every visitor ... on the other hand, it has become much easier - do websites , interesting people. In this case , with high probability , any filters you are not afraid . Be aware of the latest trends in promotion , analyze different points of view , try to predict the next move Google. Leading sites exactly and act - so they are the leaders .
The essence of all filters Google (and , in fact, all search engines ) is reduced to one a disappointing conclusion for many webmasters - tightening the criteria for indexing sites in general and for entering in the first place of issue in particular. Perfectionistic attempts to improve the site , bring it closer to the ideal Googley , often lead to the opposite effect , namely to filters and sanctions.
Good purpose at first glance. But only at first , only in theory. In practice, all the criteria for quality according to Google's sites are unwritten . Of course , there are multi recommendations from the google , but experience shows that they are far away from practice. Conversely, mindless adherence to these " helpful " recommendations can lead to sanctions and it filters.
So spend a historical retrospective sanctions and filters that Google puts the guise of concern for ordinary users find it.
Probably, the most common and controversial filter - sandpit. Its essence lies in sifting young sites ; they just are not allowed to reach the top of some indicators (actually, age, number of pages , attendance , etc.) On the one hand , it seems logical that in the first place shows the old and proven sites. On the other - from the young w sites taking funds for development , if Google does not allow them to get quality search engine traffic ? In general , the filter unpleasant but inevitable . Nothing wrong in it, it's just a logical step in the development of many websites.
Sandbox - The period of time within which to safely develop the site . Add good unique content , purchase one way or another quality links do internal optimization , work on behavioral factors. All these actions will be effective after the site out of the sandbox . Period - from months to years.
At this time, you can get traffic from other search engines - at Yandex , Mail.ru, Bing.com , etc. sandbox or similar filter for young sites not. There's quite possible to go out to the first position on the low-frequency queries in the first month of life resource.
After that was set nameless filters - for reoptimization for bad links for quick growth of external links , for the low download speed for duplication of content within the site , etc. All this overshadowed new animals - Panda and Penguin . Also have sanctions imposed by hand, but they are below.
Panda was the first serious tightening of selection of sites in the top . In fact, a new ranking algorithm , as claimed by Google itself . But we know ... algorithm algorithm , but in the end it turns out it was a serious filter for substandard (according to Google's robots ) resources.
The first thing you should pay attention , it's content . Obviously, do not you? Google analyzes the content in terms of trust to specific articles and the site entirely. For example, important unique content (not formal tsiferki issued programs check for plagiarism , and the real uniqueness ) , literacy, quality of information , its accuracy , etc. Comprehensive analysis allows weed quality and useful to people and materials , respectively , the sites which most of these materials .
So-called " seo articles " immediately eliminated ; in fact, no one does not write lyrics , stuffed with keywords to the limit. With copy-paste situation is more complicated . So , Google said that for the non-unique text, for example, laws or standards (ie , the fact that , by definition, impossible unikalizirovat ) sanctions will not be imposed . Certainly understood that apart from this site would also contain a unique content to be copied and complement . It is also necessary to avoid duplication of materials within the site , close by indexing all takes content that can create a variety of engines . Close also need special pages (tags , site search , user profiles , etc.)
The first sign of Pandas may be a drop in traffic , which is associated with the loss of most of the index pages. And not the fact that it will fall out substandard materials - selection criterion remains a mystery. New pages while also not indexed ; it all perfectly clear on the charts in Google Analytics statistics . Website may disappear from the issuance of the most low-frequency queries , including direct occurrences of articles on search phrases . If this happens to your site - congratulations, you Panda .
But it is treated. Actually, it is clear from the above , how to get rid of the filter. First - tidy content . There are unpleasant situation where your unique samopisny content copied ; in this case it is better to rewrite it to again become unique . Desirable to regularly add content to the site. Second - order index closed for search engines service page. Safely close all that users do not need in the SERP . Ideally, they should only receive relevant content . For all popular CMS there ready files robots.txt, based on them , you can make your filter.
The site should be interactive. Be it social networking buttons ( do not forget to Google + ) , keep the comments and discussions , to encourage visitors to stay longer on the site and make it proactive . Actually, behavioral factors ( for them at our site have my separate article ) is gaining more and more weight as a ranking factor , and not only in Google, so ignore them focus .
Advertising must be just advertising, but not the main content . It should be useful to visitors (yes , it happens! ) Should occupy a minimum of space and be subject. Google Adsense with a properly configured targeted ideal , is not it? However , accurate selling links also does not hurt . But popups , teasers , news feykovye style " Pugacheva lost his leg " and other junk advertising goes into the furnace , it is a recipe for not only filters in Google.
Panda - not a one-time update of the search algorithm . She regularly " attacks " on the issue of filtering more and more sites. Total , according to Matt Cutts , have 25 versions of the Panda. Last published in March 2013 , and since then it has become constant. Can conclude its discussion of the unpleasant filter and go to no less destructive algorithm - Penguin .
Penguin appeared in the spring 2012 . Its aim , unlike Panda external ranking factors , namely reference. Notorious seo links that for many years were almost the only way to move subject to the availability of at least some of the budget. In commercial budgets and subject areas is determined top . All attempts to deal with this have been useless, but came Penguin and all decided . As always, in Googley , decisively, on a large scale - and crooked.
Under Penguin hit , including sites and perfectly optimized conditions Pandas - good content , relinking , behavioral factors , and many others . The reason is simple - the external links that Google suddenly considered bad.
Keywords in Ankor references ... what could be more logical , it would seem ? But no, it turns out, these are the sites at which most of the links contain keywords , came under the filter. Trapped behind the cheat issue , they say, there are natural links or bezankornye , or some neutral texts , but certainly not with the key phrases .
The essence is simple - to avoid the Penguin , you must anchor list do as natural as possible . Key phrases in the form of " TV to buy cheap moscow " were in the distant past. Anchor list be diluted , for example, bezankornymi link ( containing the specific address or domain site ) , as well as key phrases without direct entry . Keywords must be in a readable form , according to the rules of the language. Not " plastic windows Urjupinsk installation ", " Installation of plastic windows Uryupinsk ." Perhaps a percentage of direct occurrences can and leave , but more of them, the more chance to get under the filter .
Second , it is quite obvious criterion - it's a coincidence subjects donor and acceptor . This, of course , a difficult question how to determine the proximity of the subject , to determine whether the theme of the site in general or any particular page in particular , and in general, how narrowly delve into the thematic proximity . For example, will thematically page acceptor " Sale of wooden doors" page- donor " Sales of metal doors "? Not worth the climb so far . In my opinion, a fairly general theme of coincidence .
Paradoxically , but can and should buy links with the attribute nofollow. Yes, Google them to move like they do not have to , but he had them in the rankings take into account , and finds it perfectly natural.
The rapid growth of inbound links is also harmful . Previously, because it was - bought a pack of matches , and expect growth. And there was growth. And now, on the contrary, he bought a bunch of links and came under the filter. For unnatural ! Links need to buy gradually , focusing on quality and theme . In any case, they are not cheap , so much and can not buy.
What is the most annoying is the fact that , unlike Panda Penguin climb out almost impossible. Most often, it is necessary not only to eliminate all shortcomings reference mass site , but also to move it to a new domain , putting a 301 redirect from the old .
Outbound links are also the subject of analysis by Penguin site . The criteria are the same - if the link is not formulated for people if not adequately written into the context of the page , if it is not the same topics , so there is a good chance to get a filter.
We have a handy google ( in his opinion ) tool - links deviation (Disallow Links). It is possible to specify which links to your website , do not need to take into account when ranking . Logical, because such links can put anyone, and, theoretically, anyone can make your site under the filter , having bought thousands of poor quality links. Therefore, you should regularly analyze the reference weight , upload links list , and all the low-quality (or doubtful) to send to the service.
In the spring of 2013 was rolled a second wave of Penguin . Its consequence was most serious filtering options purchased on the reference markets . Many sites whose positions held by these exchanges plummeted extradition. It struck both by webmasters ( how to buy and sell links ) , and by itself exchanges, as well as systems of automatic promotion and various aggregators .
The latest version of the Penguin appeared in October 2013. It analyzes all the pages , without exception , and filters them much tougher than the previous version. For example, now may be imposed sanctions for active placement of articles in foreign guest blogs. Most of these articles are written formally and not particularly high quality, their main goal - just to get a link . Now this must be approached responsibly , really need to write interesting articles that will be read by people .
Google also has a negative attitude to the links in the comments and posts of forum if they are delivered specifically to promote , and not as a recommendation to others. The big question is how it will distinguish between these options, but the fact remains - the links should be natural . Mass spam dofollow- blogs do not just bring positive results , but also lead to a rigid filter. Many webmasters who previously followed such recommendations have noticed the growth of the positions of their sites. This is logical , because they have grown at the expense of those who did not heed these recommendations .
EDM- filter (exact match domains) directed against the sites whose domains consist solely of keywords. Such websites are often MFA, but not exclusively. In runet common myth that having keywords in the domain significantly affect its position in the search. Many rushed to register domains type kupit-dom-v-moskve.ru - and came under the filter. Perhaps it can be called quite adequate compared to the rest .
The same applies to the CNC. Themselves " Beautifying URLs " is a good thing . But when in the URL of the page contains the whole deal and it takes hundreds of characters , it's overkill , and it's uncomfortable for the person and for the search engine algorithms which try to influence such a rude manner. Clearly, such Pages that can be filtered .
The site, of course, is evaluated as a whole. If it is good for people (and this is seen by behavioral factors ) , if the keys are quite logical domain (carsales, hostelbookers and the like ) , if earnings on Adsense - not the sole purpose of its existence , the sanctions imposed on it will not.
The last significant change in Google's algorithm is Hummingbird - this is more like it is on the improvement of the search algorithm than its rigid filtering. The emphasis is on the search approximation to normal human language . Hummingbirds analyzes not just words in a query and outputs relevant pages , it defines the context of the request.
Hummingbird - little bird , but this algorithm covers the vast majority of queries , about 90%. In particular this applies to verbose queries with updates and details . Here plays a role not only morphology and semantics and . For non-commercial inquiries primarily be issued information sites , commercial - the ones that are most relevant within the meaning of the phrase entered by the user . If a person is looking for a product - it will show the goods, if the service is looking for , and even geo-referenced - be it services near his location.
If people had questions asked in a simple form , such as " buy a TV " or " thailand tourism" , but now more and more questions are wordy ; people trying to communicate with the search engine in their own language without trying to adjust to the robot. But for these people and made new algorithm .
Sure, it can not affect on many sites . Obviously, this is an obvious attack on the resources containing many articles optimized for low frequency long-winded questions . Naturalness texts - the most important thing . Yes, use keywords possible and necessary, but only if they will fit in a distinct context. The same applies to many newcomers favorite title tags and h1-h6. Be natural !
The downside of such a personification of issue, as paradoxically , may be a drop in traffic from top leaders . In snippets will be a brief description and the phone - of course, many will call immediately , without visiting the site . This is a plus for commercial sites selling a particular product . Plus for those companies that have established contacts with clients; the phone has to sit a professional who immediately tells the desired options. Remember, people have not seen the site and do not know all the details.
Here comes to the fore LSI- copywriting . Its essence lies in the fact that the text of the article includes not only the main keyword phrase , and accompanying it . For example, in an article devoted to the acquisition of appropriate air conditioners , in addition to the primary key " buy an air conditioner ," to use the word "temperature" , " climate" , "home appliances " , etc. keywords must be written naturally , but due to successful selection of context words Interesting articles and general visitors linger on it - it is , among other things , positive behavioral factor . Should be less water ; even if you want to stretch the text, stretch it with the use of words that are similar in theme to the main Keyword . Actively using synonyms !
This is primarily hit " shkolorayteram " who punched articles on the exchanges of 10 cents per 1000 characters . For the money the customer does not care about quality, only it was on literacy and on topic . However , saving on the content , you can lose a lot of money because of the falling position of the site . Seo copywriting is gone - and this is good as webmasters and good writers , who , in fact, before writing quality text .
It is still early to talk about the effectiveness of this algorithm , as in the Russian segment of it or do not act , or acts in part. But still to come , so I will repeat again and again - write texts for the people.
In addition to automatic filters , Google may impose sanctions and hand . Seemingly billions of sites , not for all to follow , but the fact remains - this section is, in Webmaster Tools. It all starts with the message " We found that some of the links to your website , Google violate the requirements for the quality of search results ." In panel webmaster indicated even a specific reason - for example, low-quality inbound links. Google may even provide concrete examples of such low quality links. Hand sanctions may be imposed on the entire site as a whole, and its individual pages .
The main advantage of manual before automatic sanctions " algorithms " - the possibility of human dialogue , an opportunity to get a clear indication of the problem and , as a consequence, an easy opportunity to correct them.
After removing all the inappropriate references (of which was mentioned above ), you must file a request for reconsideration of the sanctions. Iterations may be several, if you're lucky - eventually filter is turned off and the traffic back. It may take several months.
Sanctions may also be a reference for the spam in your website. This may be due to poor moderation comments or offline , as well as due to a poorly tuned antispam system . Alternatively , the site could crack and pour the doorway with spamnyh links. Of course, this is a direct cause for the filter , however, it is easy to remove .
Another reason may be content with the " low added value " (little or no added value). These pages should ideally be completely removed or try to just close by indexing , if they are needed on the site.
Recently, a new variant of sanctions - the discrepancy image. It is imposed on non-thematic pictures in the article, which will be irrelevant in the search for keywords related to the page text .
Recently more and more talk about porn content filtering . Impossible to say , good or bad , but the variant when this filter to get completely innocuous sites ( as is the case in Yandex ) , for example, the presence in the comments of words related to this topic or for flooded through hole porno .
If we talk about the future, the search will become more and more chelovekoorientirovannym , personalized regionalnozavisimym . Google will increasingly move away from the traditional keyword search , and relevance judgments , more attention will be paid to the context and user behavior . Will be used extensively to improve the Knowledge Graph semantic search .
Conclusions from simple articles - about traditional SEO , prevailed on the Internet the last fifteen years , you can gradually forget. Technology , on the one hand, more complicated - you need to take into account the semantics , context, analyze the structure of the site , the behavior of almost every visitor ... on the other hand, it has become much easier - do websites , interesting people. In this case , with high probability , any filters you are not afraid . Be aware of the latest trends in promotion , analyze different points of view , try to predict the next move Google. Leading sites exactly and act - so they are the leaders .
Google Panda and Penguin
new filters
Filters of search engines - an inevitable thing. Only thanks to them (ideally , in theory, of course ... ), visitors using search , receive relevant issue ; they are provided with the sites that best match they enter search queries. Alas, this is only a theory ; in practice, most filters are very far from perfect. Their influence led to the fact that the first places to look is not the most relevant pages , and those who succeeded in one way or another around these filters . No, of course they need. Issue to be filtered , and just sifting govnosayty substandard resources , make fraud search license deceit , etc. But despite the constant development of search technologies , high-quality filter efficiency is not increased. Their development and the emergence of new leads only to greater and greater discontent webmasters. They cease to understand the rules of search engines , which do not explicitly written . And more and they are becoming less clear . Misunderstanding is exacerbated by the selective action of filters. Often there are sites in the tops with numerous violations of prospecting licenses ; thus fall under the sanctions and completely " clean " resources. No filters are applied immediately - it may be some time before the robot finds the site violations and punish him ; the same applies to the lifting of sanctions . Helpdesk search further complicate the situation , confusing webmasters fuzzy answers.
panda
Panda " came " in Google in February 2011 . Its introduction, more precisely, the results shocked many webmasters - and no wonder , because traffic has fallen several times, and on a completely "white" sites for people that have a long and successful working and is in first position .
As always , no specific filter information "Panda" , about its features and causes , as well as the methods being out of it, Google is not posted . After some time, Google representatives mocked webmasters , laying out a list of factors that lead to the imposition of the filter. And what we are seeing? Yes, all the same : - non-unique content , more precisely, its large number ;
- A large number of advertising;
- A high bounce rate ;
- Low residence time visitor on the site;
- Bad outgoing links ;
- Bad incoming links .
Universal answer to the question " what 's come under sanctions," regardless of the type of sanction of the site and search engine. The practical benefits of this response exactly zero , since normal sites and so avoid all of these items , but it does not prevent sanctions.
In any case, a conclusion can be drawn :
Google tightened its criteria for quality sites in the top .
Criteria seems to be unchanged , but increased control of their compliance. It would seem that all these principles are quite obvious - but to follow them all in one site is almost impossible ... "Your problem," says Google . Who is right ? He , of course ; because it depends on him and the traffic as its main consequence, the profit that brings websites to their creators .
Yet we must do something . The first is to draw attention to the uniqueness of the content , not just the Internet in general , and even within a single site. Here are some important points ; illogic of some of them there , but what can you do ... 1. should get rid of all duplicate content. It could be in the form of short news pieces complete and tagged pages , dates, sections , etc. , in general , all areas where the text can be duplicated . All this needs to be closed from indexation robots.txt.
Should not , by the way , remember that Google (and many other search engines ) are not able to determine the original source of content and not really aspire to this . If someone copies your text , not the fact that it was his site falls under the sanctions. Alas, you will have to rewrite their texts that they again became unique . Yes , logically, thus you can help someone who has copied your old texts - they then also become unique. Embarrassing moment , which many do not think. A lot of people think - and specifically replicate .
2 . Also must close by indexing all the pages that do not contain text content , or pages that are not for visitors , special pages , etc. For example, these can be page site search , user profiles , lists of search queries . The same applies to pages with non-unique content copied from other sites , as well as to generate unreadable text.
3 . Even a few "bad" pages may adversely affect the fate of the entire site , the rest of the pages in the SERP. Watch closely for the site contents. This is particularly true of sites whose content is created by users - forums, blogs, and actively commented etc. Careful moderation - the key to success . Do not manage yourself - hire moderators or invite them active participants of communication online . You should immediately delete all spam , discussion topics " on the verge " ( violations of the law , pornography , drugs , etc.) , illiterate and frankly pointless messages or comments. There were cases when the site positions fell sharply because of one such " violations " .
4 . Considering the "social " activity site visitors. This refers to the addition of links to resource materials in the social network. To do this, place a button on a webpage for this addition ( vkontakte , facebook , Google + , Twitter , etc.)
5 . Content of the page should be a lot , not just a few paragraphs. Yes , not always , not all sites can provide a large amount of content . Not all types of resources it will be useful to visitors. But it is a fact . Quality content also plays a big role - affirms that the pages with texts that contain a lot of errors ( spelling, punctuation , etc.) will go down in the search.
Long texts should be qualitatively structured , however, it is logical and necessary without Pandas . Nobody will read long " sheets " . Need to cling to view visitor using text markup - headlines, images ( uniformly distributed and placed in the right places ) , insert various information , etc.
6. Advertising on sites content should complement , not replace it. Advertising should benefit site visitors , not annoy them , forcing as quickly as possible to leave the site . Optimal advertising - thematic trust banners from direct advertisers and, of course , contextual advertising . However , the adequacy of the show Adsense contextual ads often raises questions.
7. All the same notorious behavioral factors also play a role, apparently. And they accounted for according to statistics Google Analytics. Conclusion - do not put all these statistics - suggests itself, but whether it is true? Perhaps without all sites will be reduced or behavioral factors for such sites will be assessed indirectly, and therefore, it is not accurate. These data, incidentally, can be collected through Google Toolbar and Google Chrome does - sort of a Trojan turns out ...
8. Website should be interactive - its contents should cause the visitors desire to discuss it, as on the site, and the third-party resources - forums, social networks, personal blogs. However, the interactivity is a downside. I think all seen blogs where the record itself takes a couple of paragraphs, and 90% of the content of the page is filled with comments. And they are a continuous text, with no breakdown on the thread, so if there are dozens, it is unrealistic to keep track of any discussion. Comments become just low quality stream of content, no benefit site visitors. Well, yes, they can speak - and what? .. Where many can speak. Whether to consider a large number of positive comments as such - the big question. Especially because it is a factor, which also lends itself to simple falsificating.
The most annoying thing - the fact that this filter and hit the sites that worked for years without any complaints from the search engines. Yes, this time they would naturally have accumulated thousands of pages that do not contain content containing any "obscene" content or just office materials. This could be the consequence of the shortcomings and the engine, and neglect of the owners. All this did not prevent or interfere with the visitors suddenly became ... well, at least because all these pages just do not get on top of search engines and most people just do not see them, and even if they see - immediately closed. Many such sites design and usability can not be changed for ten years - it is also quite meet all the requirements of users. In this case, again, these sites are 100% meet the needs of visitors, had a very high quality and regularly updated text content, and in general have long been a kind of standard content projects.
So, I ask, Why would they need to completely change? For what? After all, they are designed and operate it for the visitors - and visitors satisfied. Adapt to the search engines? - Dismiss! So precious is lost traffic; and lose of those for whom created and search engines - their visitors. I think many have noticed already, that if the requested information was used on the first page of results, and even in the first five positions, but now it can get caught on the third and on the fourth page. Uncomfortable, however, and is not logical.
Panda - not a new ranking algorithm. This is a filter that is passed from time to time by topam and cleans them from unwanted, in his humble opinion, sites. Analogue - AGS in Yandex, the analogy is enhanced if illogical to understand the full results of both filters.
We can say that Panda is a classifier documents; it distributes them according to various categories, groups and, therefore, "gives the sign" search algorithms to increase or decrease their positions as well as positions of other documents within this site. And these categories can be set ... ranging from the banal non-unique content and ending with a seemingly harmless and does not affect the mapping errors in the code page.
And to what does eventually lead Panda and its subsequent "reincarnation"? And the fact that the owners of large sites will overwhelm them and will be engaged in "one-stage projects," the essence of which is the rapid collection of traffic and money with him. Such sites will quickly fall into the tops, there exist for months (well, a couple of years maximum) and then quietly fade into the bowels of a sickle. And in their place there will be others.
It also led to the fact that the sources of information began to be provided at a lower position in the search than the sites that this information is copied. Of course, in many situations it is justified - but still mostly good news sites, especially agencies present their information in great shape, much better than those who do it just for parsing RSS ...
If you carefully read the above criteria , we can conclude that the ideal site - a MFA. Yes, any modern website, created exclusively for earnings on contextual advertising complies with all the principles of " the ideal site for the people." But if he is perfect ? - Alas, no. His goal - to not meet the needs of visitors and direct earnings per click advertising . A satisfy the needs of its users on the sites to which they 've come to this most advertising. Doorway , in fact, but more domesticated .
According to the statements of managers of Google , Panda uses so-called " signals " that say about the quality of a document - among these signals recently took the reaction of visitors. And then indicate that important visitors quality content.
Soon after the introduction of the Panda came the official announcement that this filter allows for active user reviews that are going to the browser plug-in Chrome , sponsored by Google . Virtually all the sites (84%) who received negative feedback , soon came under "wheel " Panda. Despite this, they argue that users block sites by themselves do not lead to a lowering of positions - it's just a signal to the filtering algorithm . But the numbers speak for themselves ...
Another unpleasant thing is that , again, according to representatives of Google, Panda - the algorithm is 100% automatic, and no requests for review site will not help bring back his former position. All algorithms solve . Fix , they say, violations on the site, and it will return its lost ground by itself. Reminds answers Yandex support in the face of Plato Shchukin - " Our algorithms have decided ...", which sent even when the robots to the site and did not go .
As you can guess from the Pandas have suffered not only the zafiltrovannye sites, and those to whom they were given traffic. According to the chain , so visitors lost completely " harmless " resources - only because they are referenced sites came under Pandu . The same applies to losing Page Rank, though now it has been reduced to a symbolic role .
Many , during the introduction of the Panda noticed that fell as traffic from other search engines , for example , Bing or Yahoo. There can be several . The most obvious - these search engines use to some extent the issue of Google or the same filtering techniques , either directly or indirectly. Less obvious , but more logical reason - the site owners who have fallen under the filter , of course, try to get out of it, significantly modifying the site. These changes may come into conflict with the demands of Bing or Yahoo! , therefore, in these systems the site positions are reduced. But the fact remains - Panda deprived many traffic .
There are many recommendations for the evaluation of articles posted on this site , or from the standpoint of preventing exposure to the Pandu , or in order to get out of it. It makes no sense to write long lists , they all boil down to one thing:
Read the article and think - worth it ? Would you recommend it to your friends to get acquainted with the theme? Is it original ? Whether well read ?
In March 2012, the webmaster was "pleasantly " surprised by the introduction of a new version of the filter - 3.3. According to representatives of Google, in the algorithm was made more than forty changes. The main focus is on changing the system analysis and evaluation of options - however , no details of them are not followed , except for common phrases on a certain topic pages. It can be concluded that enhanced the struggle against " unnatural " , the purchase link . This fight was declared a long time, however, never really actively conducted for many reasons. The main reason - in fact , purchased links and allow search engines to generate a relevant issue . Another reason is the possibility of manipulation of this factor in order to reduce the positions of competing sites - because no one bothers to buy thousands of links leading to the other site and the search engine will not reveal it.
Penguin
"Zoo" Google added in April 2012, a new algorithm for filtering issue - Penguin. The main feature of the Penguin, unlike last algorithm, Panda is a large focus on the promotion of external factors, namely the links. He drew attention to the quality, quantity, rate of change of the reference mass, its naturalness, etc. Summarizing, we can say that Penguin aims to combat web spam in all its manifestations.
In general, Web spam can be defined as any action committed to improve the position page without improving quality of the page and the whole site.
In the description of the algorithm mentioned increased impact of natural links. However, nothing is said about what is considered natural links and how to distinguish them from purchased. As a consequence, among webmasters a new concept - "imitation of naturalness." It contains an internal logical contradiction, because as you can simulate natural? There are many versions: - buying links with anchor text containing the address of the site
- With anchor text containing the name of the site
- With anchor text with the word "here", "here", "online", "can read," etc.
Such links are called "bezankornymi", ie, in their text does not contain the traditional search. Do they make sense or is it just a waste of time and money - the big question.
If we summarize the reasons for which the sites punished by Penguin, you can highlight the following: - he does not like the abundance of keywords in Ankor purchased (well, suddenly natural) links. Dilute them, use okolossylochny text ... in the end, buy links with anchors, not directly related to the page to which they lead. Can also be taken into account and the quality of pages donor spammed their keywords and the quality of their content.
- No spam! One of the few positive aspects of Google's new filters - is an active fight against spam. Automatic runs hrumera and similar malware, hopefully, finally a thing of the past. Of course, the question remains about the negative impact of such runs on competitors' sites ... but the fact remains - the promotion by aggressive spam your links will not have such a high efficiency as before.
- High speed capacity of purchased options - bad. This factor has long been discussed, but the webmaster did not come to the same conclusion. For example, if the high growth rate reference is bad, in a way, albeit expensive, you can omit the extradition of its competitors. And what does "high speed" - how it links a day? in a month? Most likely, it is a relative concept, and it takes into account not only the speed itself, but also the quality of most of these options, as well as age, and the "trust" of the recipient site.
- Placement options also plays a role. Notorious "link in the footer" can play a negative role.
- The same applies to internal links. If most of them will contain keywords - come Penguin. Try to make them harmonious and natural as possible. However, there is a certain logic, and without regard to the filters, because texts oversaturated with malochitaemym link text will be poorly understood by readers.
- Purchased articles may also be of poor quality. For example, for submission to article directories use many duplicated articles, which, naturally, "written by" unreadable language. This is one of the negative factors for the Penguin.
- Creators of popular MFA long registration domains containing multiple keywords and phrases. Such sites are also likely to fall under the filters. The same is likely true for long URLs with keywords.
- Quite probable negative effects after using programs to access to Google - analysis of issue and its parsing, analysis of site positions, etc.
Despite all this, do not immediately remove all links or the majority. Cost to remove a frankly bad links, and after that it may be a temporary drop positions. If the panel webmaster you have not received a notice of "the use of low-quality links", and hence, the other factors are likely to internal quality-related site itself.
Intrinsic factor, as has been said, may be internal links - worth peruse the pages for poor internal linking. Well, and requirements concerning the uniqueness and quality of the content also remain in force, as Pandu has not been canceled.
Some experts, such as Michael Shakin, note that one of the factors influencing the runaway Penguin are the transitions to the site directly from the browser string when there address is entered manually or copied. Consequently, the positive effect will be on the balance of "inactive" in the form of links http://site.ru without a tag on popular sites, where such a link people to pay attention. Reference should naturally be content posted an interesting paper.
Filters of search engines - an inevitable thing. Only thanks to them (ideally , in theory, of course ... ), visitors using search , receive relevant issue ; they are provided with the sites that best match they enter search queries. Alas, this is only a theory ; in practice, most filters are very far from perfect. Their influence led to the fact that the first places to look is not the most relevant pages , and those who succeeded in one way or another around these filters . No, of course they need. Issue to be filtered , and just sifting govnosayty substandard resources , make fraud search license deceit , etc. But despite the constant development of search technologies , high-quality filter efficiency is not increased. Their development and the emergence of new leads only to greater and greater discontent webmasters. They cease to understand the rules of search engines , which do not explicitly written . And more and they are becoming less clear . Misunderstanding is exacerbated by the selective action of filters. Often there are sites in the tops with numerous violations of prospecting licenses ; thus fall under the sanctions and completely " clean " resources. No filters are applied immediately - it may be some time before the robot finds the site violations and punish him ; the same applies to the lifting of sanctions . Helpdesk search further complicate the situation , confusing webmasters fuzzy answers.
panda
Panda " came " in Google in February 2011 . Its introduction, more precisely, the results shocked many webmasters - and no wonder , because traffic has fallen several times, and on a completely "white" sites for people that have a long and successful working and is in first position .
As always , no specific filter information "Panda" , about its features and causes , as well as the methods being out of it, Google is not posted . After some time, Google representatives mocked webmasters , laying out a list of factors that lead to the imposition of the filter. And what we are seeing? Yes, all the same : - non-unique content , more precisely, its large number ;
- A large number of advertising;
- A high bounce rate ;
- Low residence time visitor on the site;
- Bad outgoing links ;
- Bad incoming links .
Universal answer to the question " what 's come under sanctions," regardless of the type of sanction of the site and search engine. The practical benefits of this response exactly zero , since normal sites and so avoid all of these items , but it does not prevent sanctions.
In any case, a conclusion can be drawn :
Google tightened its criteria for quality sites in the top .
Criteria seems to be unchanged , but increased control of their compliance. It would seem that all these principles are quite obvious - but to follow them all in one site is almost impossible ... "Your problem," says Google . Who is right ? He , of course ; because it depends on him and the traffic as its main consequence, the profit that brings websites to their creators .
Yet we must do something . The first is to draw attention to the uniqueness of the content , not just the Internet in general , and even within a single site. Here are some important points ; illogic of some of them there , but what can you do ... 1. should get rid of all duplicate content. It could be in the form of short news pieces complete and tagged pages , dates, sections , etc. , in general , all areas where the text can be duplicated . All this needs to be closed from indexation robots.txt.
Should not , by the way , remember that Google (and many other search engines ) are not able to determine the original source of content and not really aspire to this . If someone copies your text , not the fact that it was his site falls under the sanctions. Alas, you will have to rewrite their texts that they again became unique . Yes , logically, thus you can help someone who has copied your old texts - they then also become unique. Embarrassing moment , which many do not think. A lot of people think - and specifically replicate .
2 . Also must close by indexing all the pages that do not contain text content , or pages that are not for visitors , special pages , etc. For example, these can be page site search , user profiles , lists of search queries . The same applies to pages with non-unique content copied from other sites , as well as to generate unreadable text.
3 . Even a few "bad" pages may adversely affect the fate of the entire site , the rest of the pages in the SERP. Watch closely for the site contents. This is particularly true of sites whose content is created by users - forums, blogs, and actively commented etc. Careful moderation - the key to success . Do not manage yourself - hire moderators or invite them active participants of communication online . You should immediately delete all spam , discussion topics " on the verge " ( violations of the law , pornography , drugs , etc.) , illiterate and frankly pointless messages or comments. There were cases when the site positions fell sharply because of one such " violations " .
4 . Considering the "social " activity site visitors. This refers to the addition of links to resource materials in the social network. To do this, place a button on a webpage for this addition ( vkontakte , facebook , Google + , Twitter , etc.)
5 . Content of the page should be a lot , not just a few paragraphs. Yes , not always , not all sites can provide a large amount of content . Not all types of resources it will be useful to visitors. But it is a fact . Quality content also plays a big role - affirms that the pages with texts that contain a lot of errors ( spelling, punctuation , etc.) will go down in the search.
Long texts should be qualitatively structured , however, it is logical and necessary without Pandas . Nobody will read long " sheets " . Need to cling to view visitor using text markup - headlines, images ( uniformly distributed and placed in the right places ) , insert various information , etc.
6. Advertising on sites content should complement , not replace it. Advertising should benefit site visitors , not annoy them , forcing as quickly as possible to leave the site . Optimal advertising - thematic trust banners from direct advertisers and, of course , contextual advertising . However , the adequacy of the show Adsense contextual ads often raises questions.
7. All the same notorious behavioral factors also play a role, apparently. And they accounted for according to statistics Google Analytics. Conclusion - do not put all these statistics - suggests itself, but whether it is true? Perhaps without all sites will be reduced or behavioral factors for such sites will be assessed indirectly, and therefore, it is not accurate. These data, incidentally, can be collected through Google Toolbar and Google Chrome does - sort of a Trojan turns out ...
8. Website should be interactive - its contents should cause the visitors desire to discuss it, as on the site, and the third-party resources - forums, social networks, personal blogs. However, the interactivity is a downside. I think all seen blogs where the record itself takes a couple of paragraphs, and 90% of the content of the page is filled with comments. And they are a continuous text, with no breakdown on the thread, so if there are dozens, it is unrealistic to keep track of any discussion. Comments become just low quality stream of content, no benefit site visitors. Well, yes, they can speak - and what? .. Where many can speak. Whether to consider a large number of positive comments as such - the big question. Especially because it is a factor, which also lends itself to simple falsificating.
The most annoying thing - the fact that this filter and hit the sites that worked for years without any complaints from the search engines. Yes, this time they would naturally have accumulated thousands of pages that do not contain content containing any "obscene" content or just office materials. This could be the consequence of the shortcomings and the engine, and neglect of the owners. All this did not prevent or interfere with the visitors suddenly became ... well, at least because all these pages just do not get on top of search engines and most people just do not see them, and even if they see - immediately closed. Many such sites design and usability can not be changed for ten years - it is also quite meet all the requirements of users. In this case, again, these sites are 100% meet the needs of visitors, had a very high quality and regularly updated text content, and in general have long been a kind of standard content projects.
So, I ask, Why would they need to completely change? For what? After all, they are designed and operate it for the visitors - and visitors satisfied. Adapt to the search engines? - Dismiss! So precious is lost traffic; and lose of those for whom created and search engines - their visitors. I think many have noticed already, that if the requested information was used on the first page of results, and even in the first five positions, but now it can get caught on the third and on the fourth page. Uncomfortable, however, and is not logical.
Panda - not a new ranking algorithm. This is a filter that is passed from time to time by topam and cleans them from unwanted, in his humble opinion, sites. Analogue - AGS in Yandex, the analogy is enhanced if illogical to understand the full results of both filters.
We can say that Panda is a classifier documents; it distributes them according to various categories, groups and, therefore, "gives the sign" search algorithms to increase or decrease their positions as well as positions of other documents within this site. And these categories can be set ... ranging from the banal non-unique content and ending with a seemingly harmless and does not affect the mapping errors in the code page.
And to what does eventually lead Panda and its subsequent "reincarnation"? And the fact that the owners of large sites will overwhelm them and will be engaged in "one-stage projects," the essence of which is the rapid collection of traffic and money with him. Such sites will quickly fall into the tops, there exist for months (well, a couple of years maximum) and then quietly fade into the bowels of a sickle. And in their place there will be others.
It also led to the fact that the sources of information began to be provided at a lower position in the search than the sites that this information is copied. Of course, in many situations it is justified - but still mostly good news sites, especially agencies present their information in great shape, much better than those who do it just for parsing RSS ...
If you carefully read the above criteria , we can conclude that the ideal site - a MFA. Yes, any modern website, created exclusively for earnings on contextual advertising complies with all the principles of " the ideal site for the people." But if he is perfect ? - Alas, no. His goal - to not meet the needs of visitors and direct earnings per click advertising . A satisfy the needs of its users on the sites to which they 've come to this most advertising. Doorway , in fact, but more domesticated .
According to the statements of managers of Google , Panda uses so-called " signals " that say about the quality of a document - among these signals recently took the reaction of visitors. And then indicate that important visitors quality content.
Soon after the introduction of the Panda came the official announcement that this filter allows for active user reviews that are going to the browser plug-in Chrome , sponsored by Google . Virtually all the sites (84%) who received negative feedback , soon came under "wheel " Panda. Despite this, they argue that users block sites by themselves do not lead to a lowering of positions - it's just a signal to the filtering algorithm . But the numbers speak for themselves ...
Another unpleasant thing is that , again, according to representatives of Google, Panda - the algorithm is 100% automatic, and no requests for review site will not help bring back his former position. All algorithms solve . Fix , they say, violations on the site, and it will return its lost ground by itself. Reminds answers Yandex support in the face of Plato Shchukin - " Our algorithms have decided ...", which sent even when the robots to the site and did not go .
As you can guess from the Pandas have suffered not only the zafiltrovannye sites, and those to whom they were given traffic. According to the chain , so visitors lost completely " harmless " resources - only because they are referenced sites came under Pandu . The same applies to losing Page Rank, though now it has been reduced to a symbolic role .
Many , during the introduction of the Panda noticed that fell as traffic from other search engines , for example , Bing or Yahoo. There can be several . The most obvious - these search engines use to some extent the issue of Google or the same filtering techniques , either directly or indirectly. Less obvious , but more logical reason - the site owners who have fallen under the filter , of course, try to get out of it, significantly modifying the site. These changes may come into conflict with the demands of Bing or Yahoo! , therefore, in these systems the site positions are reduced. But the fact remains - Panda deprived many traffic .
There are many recommendations for the evaluation of articles posted on this site , or from the standpoint of preventing exposure to the Pandu , or in order to get out of it. It makes no sense to write long lists , they all boil down to one thing:
Read the article and think - worth it ? Would you recommend it to your friends to get acquainted with the theme? Is it original ? Whether well read ?
In March 2012, the webmaster was "pleasantly " surprised by the introduction of a new version of the filter - 3.3. According to representatives of Google, in the algorithm was made more than forty changes. The main focus is on changing the system analysis and evaluation of options - however , no details of them are not followed , except for common phrases on a certain topic pages. It can be concluded that enhanced the struggle against " unnatural " , the purchase link . This fight was declared a long time, however, never really actively conducted for many reasons. The main reason - in fact , purchased links and allow search engines to generate a relevant issue . Another reason is the possibility of manipulation of this factor in order to reduce the positions of competing sites - because no one bothers to buy thousands of links leading to the other site and the search engine will not reveal it.
Penguin
"Zoo" Google added in April 2012, a new algorithm for filtering issue - Penguin. The main feature of the Penguin, unlike last algorithm, Panda is a large focus on the promotion of external factors, namely the links. He drew attention to the quality, quantity, rate of change of the reference mass, its naturalness, etc. Summarizing, we can say that Penguin aims to combat web spam in all its manifestations.
In general, Web spam can be defined as any action committed to improve the position page without improving quality of the page and the whole site.
In the description of the algorithm mentioned increased impact of natural links. However, nothing is said about what is considered natural links and how to distinguish them from purchased. As a consequence, among webmasters a new concept - "imitation of naturalness." It contains an internal logical contradiction, because as you can simulate natural? There are many versions: - buying links with anchor text containing the address of the site
- With anchor text containing the name of the site
- With anchor text with the word "here", "here", "online", "can read," etc.
Such links are called "bezankornymi", ie, in their text does not contain the traditional search. Do they make sense or is it just a waste of time and money - the big question.
If we summarize the reasons for which the sites punished by Penguin, you can highlight the following: - he does not like the abundance of keywords in Ankor purchased (well, suddenly natural) links. Dilute them, use okolossylochny text ... in the end, buy links with anchors, not directly related to the page to which they lead. Can also be taken into account and the quality of pages donor spammed their keywords and the quality of their content.
- No spam! One of the few positive aspects of Google's new filters - is an active fight against spam. Automatic runs hrumera and similar malware, hopefully, finally a thing of the past. Of course, the question remains about the negative impact of such runs on competitors' sites ... but the fact remains - the promotion by aggressive spam your links will not have such a high efficiency as before.
- High speed capacity of purchased options - bad. This factor has long been discussed, but the webmaster did not come to the same conclusion. For example, if the high growth rate reference is bad, in a way, albeit expensive, you can omit the extradition of its competitors. And what does "high speed" - how it links a day? in a month? Most likely, it is a relative concept, and it takes into account not only the speed itself, but also the quality of most of these options, as well as age, and the "trust" of the recipient site.
- Placement options also plays a role. Notorious "link in the footer" can play a negative role.
- The same applies to internal links. If most of them will contain keywords - come Penguin. Try to make them harmonious and natural as possible. However, there is a certain logic, and without regard to the filters, because texts oversaturated with malochitaemym link text will be poorly understood by readers.
- Purchased articles may also be of poor quality. For example, for submission to article directories use many duplicated articles, which, naturally, "written by" unreadable language. This is one of the negative factors for the Penguin.
- Creators of popular MFA long registration domains containing multiple keywords and phrases. Such sites are also likely to fall under the filters. The same is likely true for long URLs with keywords.
- Quite probable negative effects after using programs to access to Google - analysis of issue and its parsing, analysis of site positions, etc.
Despite all this, do not immediately remove all links or the majority. Cost to remove a frankly bad links, and after that it may be a temporary drop positions. If the panel webmaster you have not received a notice of "the use of low-quality links", and hence, the other factors are likely to internal quality-related site itself.
Intrinsic factor, as has been said, may be internal links - worth peruse the pages for poor internal linking. Well, and requirements concerning the uniqueness and quality of the content also remain in force, as Pandu has not been canceled.
Some experts, such as Michael Shakin, note that one of the factors influencing the runaway Penguin are the transitions to the site directly from the browser string when there address is entered manually or copied. Consequently, the positive effect will be on the balance of "inactive" in the form of links http://site.ru without a tag on popular sites, where such a link people to pay attention. Reference should naturally be content posted an interesting paper.
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