Whatever the quality engine (CMS), paid or free , it needs serious optimization. It is , of course, high-quality sites for people who care convenience , speed, and are promoted at the request of the search engines.
Under optimization means two things :
- Optimization to reduce the load on the server at a high attendance ; alas , the code most engines is far from ideal and creates a heavy load , if it is not refined.
- Optimization to simplify promotions in top search engines ; with this easy - most cms has built-in tools for search engine optimization .
WordPress
Perhaps the most popular among beginners cms . Originally designed to create a blog , it has long gone beyond blogging engine ; based on it can be done as a home page , and a great online shop. Fits in a couple of clicks , intuitive settings , for her , there are many plug-ins and templates. But it has a major drawback - and with substantial website traffic WordPress creates a heavy load on the server , and because of this many hosters can block websites or offer to move to a more expensive data plan with greater load-carrying capacity .
Nepoiskovoe promotion
Getting traffic in addition to search engines
Historically, the mass is considered that the main traffic to the site it should go to the search engines. And, in fact , the way it is - most of the visitors , and it is quite the target with the right promotion , it goes from there - with Yandex, Google , Bing , etc. But is it limited to the search traffic ? Definitely not worth it. For example, take a common situation when full quality website made for people with big labor and financial investments fall under sanctions one of the search engines. And often the cause of these sanctions is not clear even after a long correspondence with customer support . Of course, you can transfer the site to a new domain - and there it will last for some time , while again not fall under the filter , because the cause of it, the sheer violation of the license search , has not been eliminated . Recently, common situation is when the resource falls under sanctions in Google , staying in Yandex in the first place. If correct the situation with Google, therefore , the position in Yandex fall. There are also situations where the search traffic sources have been exhausted . The site is located on the tops of the issuance of all necessary searches , all ancillary projects , too , and attendance is necessary and must be enhanced . A semantic kernel expands to infinity. One way out - if you do not want to lose the site, but also want to develop , you need to look for alternative sources of traffic . And believe me, they are there in sufficient quantity ; traffic and there may well be qualitative, often much better than search . Compiled a list of methods without any special system , it is just a brief overview of each of the ways to attract traffic nepoiskovogo .
Historically, the mass is considered that the main traffic to the site it should go to the search engines. And, in fact , the way it is - most of the visitors , and it is quite the target with the right promotion , it goes from there - with Yandex, Google , Bing , etc. But is it limited to the search traffic ? Definitely not worth it. For example, take a common situation when full quality website made for people with big labor and financial investments fall under sanctions one of the search engines. And often the cause of these sanctions is not clear even after a long correspondence with customer support . Of course, you can transfer the site to a new domain - and there it will last for some time , while again not fall under the filter , because the cause of it, the sheer violation of the license search , has not been eliminated . Recently, common situation is when the resource falls under sanctions in Google , staying in Yandex in the first place. If correct the situation with Google, therefore , the position in Yandex fall. There are also situations where the search traffic sources have been exhausted . The site is located on the tops of the issuance of all necessary searches , all ancillary projects , too , and attendance is necessary and must be enhanced . A semantic kernel expands to infinity. One way out - if you do not want to lose the site, but also want to develop , you need to look for alternative sources of traffic . And believe me, they are there in sufficient quantity ; traffic and there may well be qualitative, often much better than search . Compiled a list of methods without any special system , it is just a brief overview of each of the ways to attract traffic nepoiskovogo .
Filters Yandex
Many webmasters often forget the fact that the goal of all search engines is not to provide sites high in the search space and as a result , give a lot of traffic , but in the fact that users get high-quality and relevant search results . As experience shows , these goals are often not the same. We have a variety of search engines filtering criteria sites, because of which many of the resources , sometimes quite high quality and made for people who do not fall in the first place the search and is frequently excluded from extradition.
Unfortunately, many filters are far from perfect , so they fall under the normal and quite relevant sites created for people , and which at first sight there are no methods prohibited by the rules search engine.
The main filter - this ban, the complete exclusion of the site from the index. Generalized theoretical reason - a violation of the license Yandex search . But the real reasons may be many , and not all of them are obvious at first glance. The situation is aggravated by the fact that there are no open and clear " rules of the game " and support Yandex (Plato Shchukin ) rarely gives specific advice and certainly never indicates reasons imposing the ban.
Unfortunately, many filters are far from perfect , so they fall under the normal and quite relevant sites created for people , and which at first sight there are no methods prohibited by the rules search engine.
The main filter - this ban, the complete exclusion of the site from the index. Generalized theoretical reason - a violation of the license Yandex search . But the real reasons may be many , and not all of them are obvious at first glance. The situation is aggravated by the fact that there are no open and clear " rules of the game " and support Yandex (Plato Shchukin ) rarely gives specific advice and certainly never indicates reasons imposing the ban.
Attacks on the site
Objectives , types and methods of struggle
Competition is not always fair , especially in cases where there is a struggle for every customer . Many business owners and would- optimizers , besides normal use traditional ways to promote "black" methods that allow you to raise your website by others. Including - Attack on the site, which prevent them from getting into tops that take away their customers , etc.
Become a victim of the attack can completely random sites ; if you are trying to " bury" the entire server , or even an entire network , suffer all the resources that are placed there . Despite the fact that such actions are punishable , many attackers it does not stop .
Competition is not always fair , especially in cases where there is a struggle for every customer . Many business owners and would- optimizers , besides normal use traditional ways to promote "black" methods that allow you to raise your website by others. Including - Attack on the site, which prevent them from getting into tops that take away their customers , etc.
Become a victim of the attack can completely random sites ; if you are trying to " bury" the entire server , or even an entire network , suffer all the resources that are placed there . Despite the fact that such actions are punishable , many attackers it does not stop .
Google filters and algorithms
Since writing my last article a lot of things changed. And old friends (or rather, the sworn enemies ) type of Panda and Penguin evolved and new predators appeared little animals in the zoo Google. Whether there was a better issue of it? - Definitely not . Problems were added as webmasters and ordinary people , which supposedly cares " corporation for good." As always , it is beneficial to someone third . But that is not the purpose of my article. We analyze what filters are currently how to deal with them and how to live . Last article was full of bitterness, venom and criticism. There will be more constructive .
The essence of all filters Google (and , in fact, all search engines ) is reduced to one a disappointing conclusion for many webmasters - tightening the criteria for indexing sites in general and for entering in the first place of issue in particular. Perfectionistic attempts to improve the site , bring it closer to the ideal Googley , often lead to the opposite effect , namely to filters and sanctions.
Good purpose at first glance. But only at first , only in theory. In practice, all the criteria for quality according to Google's sites are unwritten . Of course , there are multi recommendations from the google , but experience shows that they are far away from practice. Conversely, mindless adherence to these " helpful " recommendations can lead to sanctions and it filters.
So spend a historical retrospective sanctions and filters that Google puts the guise of concern for ordinary users find it.
Probably, the most common and controversial filter - sandpit. Its essence lies in sifting young sites ; they just are not allowed to reach the top of some indicators (actually, age, number of pages , attendance , etc.) On the one hand , it seems logical that in the first place shows the old and proven sites. On the other - from the young w sites taking funds for development , if Google does not allow them to get quality search engine traffic ? In general , the filter unpleasant but inevitable . Nothing wrong in it, it's just a logical step in the development of many websites.
Sandbox - The period of time within which to safely develop the site . Add good unique content , purchase one way or another quality links do internal optimization , work on behavioral factors. All these actions will be effective after the site out of the sandbox . Period - from months to years.
At this time, you can get traffic from other search engines - at Yandex , Mail.ru, Bing.com , etc. sandbox or similar filter for young sites not. There's quite possible to go out to the first position on the low-frequency queries in the first month of life resource.
After that was set nameless filters - for reoptimization for bad links for quick growth of external links , for the low download speed for duplication of content within the site , etc. All this overshadowed new animals - Panda and Penguin . Also have sanctions imposed by hand, but they are below.
Panda was the first serious tightening of selection of sites in the top . In fact, a new ranking algorithm , as claimed by Google itself . But we know ... algorithm algorithm , but in the end it turns out it was a serious filter for substandard (according to Google's robots ) resources.
The first thing you should pay attention , it's content . Obviously, do not you? Google analyzes the content in terms of trust to specific articles and the site entirely. For example, important unique content (not formal tsiferki issued programs check for plagiarism , and the real uniqueness ) , literacy, quality of information , its accuracy , etc. Comprehensive analysis allows weed quality and useful to people and materials , respectively , the sites which most of these materials .
So-called " seo articles " immediately eliminated ; in fact, no one does not write lyrics , stuffed with keywords to the limit. With copy-paste situation is more complicated . So , Google said that for the non-unique text, for example, laws or standards (ie , the fact that , by definition, impossible unikalizirovat ) sanctions will not be imposed . Certainly understood that apart from this site would also contain a unique content to be copied and complement . It is also necessary to avoid duplication of materials within the site , close by indexing all takes content that can create a variety of engines . Close also need special pages (tags , site search , user profiles , etc.)
The first sign of Pandas may be a drop in traffic , which is associated with the loss of most of the index pages. And not the fact that it will fall out substandard materials - selection criterion remains a mystery. New pages while also not indexed ; it all perfectly clear on the charts in Google Analytics statistics . Website may disappear from the issuance of the most low-frequency queries , including direct occurrences of articles on search phrases . If this happens to your site - congratulations, you Panda .
But it is treated. Actually, it is clear from the above , how to get rid of the filter. First - tidy content . There are unpleasant situation where your unique samopisny content copied ; in this case it is better to rewrite it to again become unique . Desirable to regularly add content to the site. Second - order index closed for search engines service page. Safely close all that users do not need in the SERP . Ideally, they should only receive relevant content . For all popular CMS there ready files robots.txt, based on them , you can make your filter.
The site should be interactive. Be it social networking buttons ( do not forget to Google + ) , keep the comments and discussions , to encourage visitors to stay longer on the site and make it proactive . Actually, behavioral factors ( for them at our site have my separate article ) is gaining more and more weight as a ranking factor , and not only in Google, so ignore them focus .
Advertising must be just advertising, but not the main content . It should be useful to visitors (yes , it happens! ) Should occupy a minimum of space and be subject. Google Adsense with a properly configured targeted ideal , is not it? However , accurate selling links also does not hurt . But popups , teasers , news feykovye style " Pugacheva lost his leg " and other junk advertising goes into the furnace , it is a recipe for not only filters in Google.
Panda - not a one-time update of the search algorithm . She regularly " attacks " on the issue of filtering more and more sites. Total , according to Matt Cutts , have 25 versions of the Panda. Last published in March 2013 , and since then it has become constant. Can conclude its discussion of the unpleasant filter and go to no less destructive algorithm - Penguin .
Penguin appeared in the spring 2012 . Its aim , unlike Panda external ranking factors , namely reference. Notorious seo links that for many years were almost the only way to move subject to the availability of at least some of the budget. In commercial budgets and subject areas is determined top . All attempts to deal with this have been useless, but came Penguin and all decided . As always, in Googley , decisively, on a large scale - and crooked.
Under Penguin hit , including sites and perfectly optimized conditions Pandas - good content , relinking , behavioral factors , and many others . The reason is simple - the external links that Google suddenly considered bad.
Keywords in Ankor references ... what could be more logical , it would seem ? But no, it turns out, these are the sites at which most of the links contain keywords , came under the filter. Trapped behind the cheat issue , they say, there are natural links or bezankornye , or some neutral texts , but certainly not with the key phrases .
The essence is simple - to avoid the Penguin , you must anchor list do as natural as possible . Key phrases in the form of " TV to buy cheap moscow " were in the distant past. Anchor list be diluted , for example, bezankornymi link ( containing the specific address or domain site ) , as well as key phrases without direct entry . Keywords must be in a readable form , according to the rules of the language. Not " plastic windows Urjupinsk installation ", " Installation of plastic windows Uryupinsk ." Perhaps a percentage of direct occurrences can and leave , but more of them, the more chance to get under the filter .
Second , it is quite obvious criterion - it's a coincidence subjects donor and acceptor . This, of course , a difficult question how to determine the proximity of the subject , to determine whether the theme of the site in general or any particular page in particular , and in general, how narrowly delve into the thematic proximity . For example, will thematically page acceptor " Sale of wooden doors" page- donor " Sales of metal doors "? Not worth the climb so far . In my opinion, a fairly general theme of coincidence .
Paradoxically , but can and should buy links with the attribute nofollow. Yes, Google them to move like they do not have to , but he had them in the rankings take into account , and finds it perfectly natural.
The rapid growth of inbound links is also harmful . Previously, because it was - bought a pack of matches , and expect growth. And there was growth. And now, on the contrary, he bought a bunch of links and came under the filter. For unnatural ! Links need to buy gradually , focusing on quality and theme . In any case, they are not cheap , so much and can not buy.
What is the most annoying is the fact that , unlike Panda Penguin climb out almost impossible. Most often, it is necessary not only to eliminate all shortcomings reference mass site , but also to move it to a new domain , putting a 301 redirect from the old .
Outbound links are also the subject of analysis by Penguin site . The criteria are the same - if the link is not formulated for people if not adequately written into the context of the page , if it is not the same topics , so there is a good chance to get a filter.
We have a handy google ( in his opinion ) tool - links deviation (Disallow Links). It is possible to specify which links to your website , do not need to take into account when ranking . Logical, because such links can put anyone, and, theoretically, anyone can make your site under the filter , having bought thousands of poor quality links. Therefore, you should regularly analyze the reference weight , upload links list , and all the low-quality (or doubtful) to send to the service.
In the spring of 2013 was rolled a second wave of Penguin . Its consequence was most serious filtering options purchased on the reference markets . Many sites whose positions held by these exchanges plummeted extradition. It struck both by webmasters ( how to buy and sell links ) , and by itself exchanges, as well as systems of automatic promotion and various aggregators .
The latest version of the Penguin appeared in October 2013. It analyzes all the pages , without exception , and filters them much tougher than the previous version. For example, now may be imposed sanctions for active placement of articles in foreign guest blogs. Most of these articles are written formally and not particularly high quality, their main goal - just to get a link . Now this must be approached responsibly , really need to write interesting articles that will be read by people .
Google also has a negative attitude to the links in the comments and posts of forum if they are delivered specifically to promote , and not as a recommendation to others. The big question is how it will distinguish between these options, but the fact remains - the links should be natural . Mass spam dofollow- blogs do not just bring positive results , but also lead to a rigid filter. Many webmasters who previously followed such recommendations have noticed the growth of the positions of their sites. This is logical , because they have grown at the expense of those who did not heed these recommendations .
EDM- filter (exact match domains) directed against the sites whose domains consist solely of keywords. Such websites are often MFA, but not exclusively. In runet common myth that having keywords in the domain significantly affect its position in the search. Many rushed to register domains type kupit-dom-v-moskve.ru - and came under the filter. Perhaps it can be called quite adequate compared to the rest .
The same applies to the CNC. Themselves " Beautifying URLs " is a good thing . But when in the URL of the page contains the whole deal and it takes hundreds of characters , it's overkill , and it's uncomfortable for the person and for the search engine algorithms which try to influence such a rude manner. Clearly, such Pages that can be filtered .
The site, of course, is evaluated as a whole. If it is good for people (and this is seen by behavioral factors ) , if the keys are quite logical domain (carsales, hostelbookers and the like ) , if earnings on Adsense - not the sole purpose of its existence , the sanctions imposed on it will not.
The last significant change in Google's algorithm is Hummingbird - this is more like it is on the improvement of the search algorithm than its rigid filtering. The emphasis is on the search approximation to normal human language . Hummingbirds analyzes not just words in a query and outputs relevant pages , it defines the context of the request.
Hummingbird - little bird , but this algorithm covers the vast majority of queries , about 90%. In particular this applies to verbose queries with updates and details . Here plays a role not only morphology and semantics and . For non-commercial inquiries primarily be issued information sites , commercial - the ones that are most relevant within the meaning of the phrase entered by the user . If a person is looking for a product - it will show the goods, if the service is looking for , and even geo-referenced - be it services near his location.
If people had questions asked in a simple form , such as " buy a TV " or " thailand tourism" , but now more and more questions are wordy ; people trying to communicate with the search engine in their own language without trying to adjust to the robot. But for these people and made new algorithm .
Sure, it can not affect on many sites . Obviously, this is an obvious attack on the resources containing many articles optimized for low frequency long-winded questions . Naturalness texts - the most important thing . Yes, use keywords possible and necessary, but only if they will fit in a distinct context. The same applies to many newcomers favorite title tags and h1-h6. Be natural !
The downside of such a personification of issue, as paradoxically , may be a drop in traffic from top leaders . In snippets will be a brief description and the phone - of course, many will call immediately , without visiting the site . This is a plus for commercial sites selling a particular product . Plus for those companies that have established contacts with clients; the phone has to sit a professional who immediately tells the desired options. Remember, people have not seen the site and do not know all the details.
Here comes to the fore LSI- copywriting . Its essence lies in the fact that the text of the article includes not only the main keyword phrase , and accompanying it . For example, in an article devoted to the acquisition of appropriate air conditioners , in addition to the primary key " buy an air conditioner ," to use the word "temperature" , " climate" , "home appliances " , etc. keywords must be written naturally , but due to successful selection of context words Interesting articles and general visitors linger on it - it is , among other things , positive behavioral factor . Should be less water ; even if you want to stretch the text, stretch it with the use of words that are similar in theme to the main Keyword . Actively using synonyms !
This is primarily hit " shkolorayteram " who punched articles on the exchanges of 10 cents per 1000 characters . For the money the customer does not care about quality, only it was on literacy and on topic . However , saving on the content , you can lose a lot of money because of the falling position of the site . Seo copywriting is gone - and this is good as webmasters and good writers , who , in fact, before writing quality text .
It is still early to talk about the effectiveness of this algorithm , as in the Russian segment of it or do not act , or acts in part. But still to come , so I will repeat again and again - write texts for the people.
In addition to automatic filters , Google may impose sanctions and hand . Seemingly billions of sites , not for all to follow , but the fact remains - this section is, in Webmaster Tools. It all starts with the message " We found that some of the links to your website , Google violate the requirements for the quality of search results ." In panel webmaster indicated even a specific reason - for example, low-quality inbound links. Google may even provide concrete examples of such low quality links. Hand sanctions may be imposed on the entire site as a whole, and its individual pages .
The main advantage of manual before automatic sanctions " algorithms " - the possibility of human dialogue , an opportunity to get a clear indication of the problem and , as a consequence, an easy opportunity to correct them.
After removing all the inappropriate references (of which was mentioned above ), you must file a request for reconsideration of the sanctions. Iterations may be several, if you're lucky - eventually filter is turned off and the traffic back. It may take several months.
Sanctions may also be a reference for the spam in your website. This may be due to poor moderation comments or offline , as well as due to a poorly tuned antispam system . Alternatively , the site could crack and pour the doorway with spamnyh links. Of course, this is a direct cause for the filter , however, it is easy to remove .
Another reason may be content with the " low added value " (little or no added value). These pages should ideally be completely removed or try to just close by indexing , if they are needed on the site.
Recently, a new variant of sanctions - the discrepancy image. It is imposed on non-thematic pictures in the article, which will be irrelevant in the search for keywords related to the page text .
Recently more and more talk about porn content filtering . Impossible to say , good or bad , but the variant when this filter to get completely innocuous sites ( as is the case in Yandex ) , for example, the presence in the comments of words related to this topic or for flooded through hole porno .
If we talk about the future, the search will become more and more chelovekoorientirovannym , personalized regionalnozavisimym . Google will increasingly move away from the traditional keyword search , and relevance judgments , more attention will be paid to the context and user behavior . Will be used extensively to improve the Knowledge Graph semantic search .
Conclusions from simple articles - about traditional SEO , prevailed on the Internet the last fifteen years , you can gradually forget. Technology , on the one hand, more complicated - you need to take into account the semantics , context, analyze the structure of the site , the behavior of almost every visitor ... on the other hand, it has become much easier - do websites , interesting people. In this case , with high probability , any filters you are not afraid . Be aware of the latest trends in promotion , analyze different points of view , try to predict the next move Google. Leading sites exactly and act - so they are the leaders .
The essence of all filters Google (and , in fact, all search engines ) is reduced to one a disappointing conclusion for many webmasters - tightening the criteria for indexing sites in general and for entering in the first place of issue in particular. Perfectionistic attempts to improve the site , bring it closer to the ideal Googley , often lead to the opposite effect , namely to filters and sanctions.
Good purpose at first glance. But only at first , only in theory. In practice, all the criteria for quality according to Google's sites are unwritten . Of course , there are multi recommendations from the google , but experience shows that they are far away from practice. Conversely, mindless adherence to these " helpful " recommendations can lead to sanctions and it filters.
So spend a historical retrospective sanctions and filters that Google puts the guise of concern for ordinary users find it.
Probably, the most common and controversial filter - sandpit. Its essence lies in sifting young sites ; they just are not allowed to reach the top of some indicators (actually, age, number of pages , attendance , etc.) On the one hand , it seems logical that in the first place shows the old and proven sites. On the other - from the young w sites taking funds for development , if Google does not allow them to get quality search engine traffic ? In general , the filter unpleasant but inevitable . Nothing wrong in it, it's just a logical step in the development of many websites.
Sandbox - The period of time within which to safely develop the site . Add good unique content , purchase one way or another quality links do internal optimization , work on behavioral factors. All these actions will be effective after the site out of the sandbox . Period - from months to years.
At this time, you can get traffic from other search engines - at Yandex , Mail.ru, Bing.com , etc. sandbox or similar filter for young sites not. There's quite possible to go out to the first position on the low-frequency queries in the first month of life resource.
After that was set nameless filters - for reoptimization for bad links for quick growth of external links , for the low download speed for duplication of content within the site , etc. All this overshadowed new animals - Panda and Penguin . Also have sanctions imposed by hand, but they are below.
Panda was the first serious tightening of selection of sites in the top . In fact, a new ranking algorithm , as claimed by Google itself . But we know ... algorithm algorithm , but in the end it turns out it was a serious filter for substandard (according to Google's robots ) resources.
The first thing you should pay attention , it's content . Obviously, do not you? Google analyzes the content in terms of trust to specific articles and the site entirely. For example, important unique content (not formal tsiferki issued programs check for plagiarism , and the real uniqueness ) , literacy, quality of information , its accuracy , etc. Comprehensive analysis allows weed quality and useful to people and materials , respectively , the sites which most of these materials .
So-called " seo articles " immediately eliminated ; in fact, no one does not write lyrics , stuffed with keywords to the limit. With copy-paste situation is more complicated . So , Google said that for the non-unique text, for example, laws or standards (ie , the fact that , by definition, impossible unikalizirovat ) sanctions will not be imposed . Certainly understood that apart from this site would also contain a unique content to be copied and complement . It is also necessary to avoid duplication of materials within the site , close by indexing all takes content that can create a variety of engines . Close also need special pages (tags , site search , user profiles , etc.)
The first sign of Pandas may be a drop in traffic , which is associated with the loss of most of the index pages. And not the fact that it will fall out substandard materials - selection criterion remains a mystery. New pages while also not indexed ; it all perfectly clear on the charts in Google Analytics statistics . Website may disappear from the issuance of the most low-frequency queries , including direct occurrences of articles on search phrases . If this happens to your site - congratulations, you Panda .
But it is treated. Actually, it is clear from the above , how to get rid of the filter. First - tidy content . There are unpleasant situation where your unique samopisny content copied ; in this case it is better to rewrite it to again become unique . Desirable to regularly add content to the site. Second - order index closed for search engines service page. Safely close all that users do not need in the SERP . Ideally, they should only receive relevant content . For all popular CMS there ready files robots.txt, based on them , you can make your filter.
The site should be interactive. Be it social networking buttons ( do not forget to Google + ) , keep the comments and discussions , to encourage visitors to stay longer on the site and make it proactive . Actually, behavioral factors ( for them at our site have my separate article ) is gaining more and more weight as a ranking factor , and not only in Google, so ignore them focus .
Advertising must be just advertising, but not the main content . It should be useful to visitors (yes , it happens! ) Should occupy a minimum of space and be subject. Google Adsense with a properly configured targeted ideal , is not it? However , accurate selling links also does not hurt . But popups , teasers , news feykovye style " Pugacheva lost his leg " and other junk advertising goes into the furnace , it is a recipe for not only filters in Google.
Panda - not a one-time update of the search algorithm . She regularly " attacks " on the issue of filtering more and more sites. Total , according to Matt Cutts , have 25 versions of the Panda. Last published in March 2013 , and since then it has become constant. Can conclude its discussion of the unpleasant filter and go to no less destructive algorithm - Penguin .
Penguin appeared in the spring 2012 . Its aim , unlike Panda external ranking factors , namely reference. Notorious seo links that for many years were almost the only way to move subject to the availability of at least some of the budget. In commercial budgets and subject areas is determined top . All attempts to deal with this have been useless, but came Penguin and all decided . As always, in Googley , decisively, on a large scale - and crooked.
Under Penguin hit , including sites and perfectly optimized conditions Pandas - good content , relinking , behavioral factors , and many others . The reason is simple - the external links that Google suddenly considered bad.
Keywords in Ankor references ... what could be more logical , it would seem ? But no, it turns out, these are the sites at which most of the links contain keywords , came under the filter. Trapped behind the cheat issue , they say, there are natural links or bezankornye , or some neutral texts , but certainly not with the key phrases .
The essence is simple - to avoid the Penguin , you must anchor list do as natural as possible . Key phrases in the form of " TV to buy cheap moscow " were in the distant past. Anchor list be diluted , for example, bezankornymi link ( containing the specific address or domain site ) , as well as key phrases without direct entry . Keywords must be in a readable form , according to the rules of the language. Not " plastic windows Urjupinsk installation ", " Installation of plastic windows Uryupinsk ." Perhaps a percentage of direct occurrences can and leave , but more of them, the more chance to get under the filter .
Second , it is quite obvious criterion - it's a coincidence subjects donor and acceptor . This, of course , a difficult question how to determine the proximity of the subject , to determine whether the theme of the site in general or any particular page in particular , and in general, how narrowly delve into the thematic proximity . For example, will thematically page acceptor " Sale of wooden doors" page- donor " Sales of metal doors "? Not worth the climb so far . In my opinion, a fairly general theme of coincidence .
Paradoxically , but can and should buy links with the attribute nofollow. Yes, Google them to move like they do not have to , but he had them in the rankings take into account , and finds it perfectly natural.
The rapid growth of inbound links is also harmful . Previously, because it was - bought a pack of matches , and expect growth. And there was growth. And now, on the contrary, he bought a bunch of links and came under the filter. For unnatural ! Links need to buy gradually , focusing on quality and theme . In any case, they are not cheap , so much and can not buy.
What is the most annoying is the fact that , unlike Panda Penguin climb out almost impossible. Most often, it is necessary not only to eliminate all shortcomings reference mass site , but also to move it to a new domain , putting a 301 redirect from the old .
Outbound links are also the subject of analysis by Penguin site . The criteria are the same - if the link is not formulated for people if not adequately written into the context of the page , if it is not the same topics , so there is a good chance to get a filter.
We have a handy google ( in his opinion ) tool - links deviation (Disallow Links). It is possible to specify which links to your website , do not need to take into account when ranking . Logical, because such links can put anyone, and, theoretically, anyone can make your site under the filter , having bought thousands of poor quality links. Therefore, you should regularly analyze the reference weight , upload links list , and all the low-quality (or doubtful) to send to the service.
In the spring of 2013 was rolled a second wave of Penguin . Its consequence was most serious filtering options purchased on the reference markets . Many sites whose positions held by these exchanges plummeted extradition. It struck both by webmasters ( how to buy and sell links ) , and by itself exchanges, as well as systems of automatic promotion and various aggregators .
The latest version of the Penguin appeared in October 2013. It analyzes all the pages , without exception , and filters them much tougher than the previous version. For example, now may be imposed sanctions for active placement of articles in foreign guest blogs. Most of these articles are written formally and not particularly high quality, their main goal - just to get a link . Now this must be approached responsibly , really need to write interesting articles that will be read by people .
Google also has a negative attitude to the links in the comments and posts of forum if they are delivered specifically to promote , and not as a recommendation to others. The big question is how it will distinguish between these options, but the fact remains - the links should be natural . Mass spam dofollow- blogs do not just bring positive results , but also lead to a rigid filter. Many webmasters who previously followed such recommendations have noticed the growth of the positions of their sites. This is logical , because they have grown at the expense of those who did not heed these recommendations .
EDM- filter (exact match domains) directed against the sites whose domains consist solely of keywords. Such websites are often MFA, but not exclusively. In runet common myth that having keywords in the domain significantly affect its position in the search. Many rushed to register domains type kupit-dom-v-moskve.ru - and came under the filter. Perhaps it can be called quite adequate compared to the rest .
The same applies to the CNC. Themselves " Beautifying URLs " is a good thing . But when in the URL of the page contains the whole deal and it takes hundreds of characters , it's overkill , and it's uncomfortable for the person and for the search engine algorithms which try to influence such a rude manner. Clearly, such Pages that can be filtered .
The site, of course, is evaluated as a whole. If it is good for people (and this is seen by behavioral factors ) , if the keys are quite logical domain (carsales, hostelbookers and the like ) , if earnings on Adsense - not the sole purpose of its existence , the sanctions imposed on it will not.
The last significant change in Google's algorithm is Hummingbird - this is more like it is on the improvement of the search algorithm than its rigid filtering. The emphasis is on the search approximation to normal human language . Hummingbirds analyzes not just words in a query and outputs relevant pages , it defines the context of the request.
Hummingbird - little bird , but this algorithm covers the vast majority of queries , about 90%. In particular this applies to verbose queries with updates and details . Here plays a role not only morphology and semantics and . For non-commercial inquiries primarily be issued information sites , commercial - the ones that are most relevant within the meaning of the phrase entered by the user . If a person is looking for a product - it will show the goods, if the service is looking for , and even geo-referenced - be it services near his location.
If people had questions asked in a simple form , such as " buy a TV " or " thailand tourism" , but now more and more questions are wordy ; people trying to communicate with the search engine in their own language without trying to adjust to the robot. But for these people and made new algorithm .
Sure, it can not affect on many sites . Obviously, this is an obvious attack on the resources containing many articles optimized for low frequency long-winded questions . Naturalness texts - the most important thing . Yes, use keywords possible and necessary, but only if they will fit in a distinct context. The same applies to many newcomers favorite title tags and h1-h6. Be natural !
The downside of such a personification of issue, as paradoxically , may be a drop in traffic from top leaders . In snippets will be a brief description and the phone - of course, many will call immediately , without visiting the site . This is a plus for commercial sites selling a particular product . Plus for those companies that have established contacts with clients; the phone has to sit a professional who immediately tells the desired options. Remember, people have not seen the site and do not know all the details.
Here comes to the fore LSI- copywriting . Its essence lies in the fact that the text of the article includes not only the main keyword phrase , and accompanying it . For example, in an article devoted to the acquisition of appropriate air conditioners , in addition to the primary key " buy an air conditioner ," to use the word "temperature" , " climate" , "home appliances " , etc. keywords must be written naturally , but due to successful selection of context words Interesting articles and general visitors linger on it - it is , among other things , positive behavioral factor . Should be less water ; even if you want to stretch the text, stretch it with the use of words that are similar in theme to the main Keyword . Actively using synonyms !
This is primarily hit " shkolorayteram " who punched articles on the exchanges of 10 cents per 1000 characters . For the money the customer does not care about quality, only it was on literacy and on topic . However , saving on the content , you can lose a lot of money because of the falling position of the site . Seo copywriting is gone - and this is good as webmasters and good writers , who , in fact, before writing quality text .
It is still early to talk about the effectiveness of this algorithm , as in the Russian segment of it or do not act , or acts in part. But still to come , so I will repeat again and again - write texts for the people.
In addition to automatic filters , Google may impose sanctions and hand . Seemingly billions of sites , not for all to follow , but the fact remains - this section is, in Webmaster Tools. It all starts with the message " We found that some of the links to your website , Google violate the requirements for the quality of search results ." In panel webmaster indicated even a specific reason - for example, low-quality inbound links. Google may even provide concrete examples of such low quality links. Hand sanctions may be imposed on the entire site as a whole, and its individual pages .
The main advantage of manual before automatic sanctions " algorithms " - the possibility of human dialogue , an opportunity to get a clear indication of the problem and , as a consequence, an easy opportunity to correct them.
After removing all the inappropriate references (of which was mentioned above ), you must file a request for reconsideration of the sanctions. Iterations may be several, if you're lucky - eventually filter is turned off and the traffic back. It may take several months.
Sanctions may also be a reference for the spam in your website. This may be due to poor moderation comments or offline , as well as due to a poorly tuned antispam system . Alternatively , the site could crack and pour the doorway with spamnyh links. Of course, this is a direct cause for the filter , however, it is easy to remove .
Another reason may be content with the " low added value " (little or no added value). These pages should ideally be completely removed or try to just close by indexing , if they are needed on the site.
Recently, a new variant of sanctions - the discrepancy image. It is imposed on non-thematic pictures in the article, which will be irrelevant in the search for keywords related to the page text .
Recently more and more talk about porn content filtering . Impossible to say , good or bad , but the variant when this filter to get completely innocuous sites ( as is the case in Yandex ) , for example, the presence in the comments of words related to this topic or for flooded through hole porno .
If we talk about the future, the search will become more and more chelovekoorientirovannym , personalized regionalnozavisimym . Google will increasingly move away from the traditional keyword search , and relevance judgments , more attention will be paid to the context and user behavior . Will be used extensively to improve the Knowledge Graph semantic search .
Conclusions from simple articles - about traditional SEO , prevailed on the Internet the last fifteen years , you can gradually forget. Technology , on the one hand, more complicated - you need to take into account the semantics , context, analyze the structure of the site , the behavior of almost every visitor ... on the other hand, it has become much easier - do websites , interesting people. In this case , with high probability , any filters you are not afraid . Be aware of the latest trends in promotion , analyze different points of view , try to predict the next move Google. Leading sites exactly and act - so they are the leaders .
Google Panda and Penguin
new filters
Filters of search engines - an inevitable thing. Only thanks to them (ideally , in theory, of course ... ), visitors using search , receive relevant issue ; they are provided with the sites that best match they enter search queries. Alas, this is only a theory ; in practice, most filters are very far from perfect. Their influence led to the fact that the first places to look is not the most relevant pages , and those who succeeded in one way or another around these filters . No, of course they need. Issue to be filtered , and just sifting govnosayty substandard resources , make fraud search license deceit , etc. But despite the constant development of search technologies , high-quality filter efficiency is not increased. Their development and the emergence of new leads only to greater and greater discontent webmasters. They cease to understand the rules of search engines , which do not explicitly written . And more and they are becoming less clear . Misunderstanding is exacerbated by the selective action of filters. Often there are sites in the tops with numerous violations of prospecting licenses ; thus fall under the sanctions and completely " clean " resources. No filters are applied immediately - it may be some time before the robot finds the site violations and punish him ; the same applies to the lifting of sanctions . Helpdesk search further complicate the situation , confusing webmasters fuzzy answers.
panda
Panda " came " in Google in February 2011 . Its introduction, more precisely, the results shocked many webmasters - and no wonder , because traffic has fallen several times, and on a completely "white" sites for people that have a long and successful working and is in first position .
As always , no specific filter information "Panda" , about its features and causes , as well as the methods being out of it, Google is not posted . After some time, Google representatives mocked webmasters , laying out a list of factors that lead to the imposition of the filter. And what we are seeing? Yes, all the same : - non-unique content , more precisely, its large number ;
- A large number of advertising;
- A high bounce rate ;
- Low residence time visitor on the site;
- Bad outgoing links ;
- Bad incoming links .
Universal answer to the question " what 's come under sanctions," regardless of the type of sanction of the site and search engine. The practical benefits of this response exactly zero , since normal sites and so avoid all of these items , but it does not prevent sanctions.
In any case, a conclusion can be drawn :
Google tightened its criteria for quality sites in the top .
Criteria seems to be unchanged , but increased control of their compliance. It would seem that all these principles are quite obvious - but to follow them all in one site is almost impossible ... "Your problem," says Google . Who is right ? He , of course ; because it depends on him and the traffic as its main consequence, the profit that brings websites to their creators .
Yet we must do something . The first is to draw attention to the uniqueness of the content , not just the Internet in general , and even within a single site. Here are some important points ; illogic of some of them there , but what can you do ... 1. should get rid of all duplicate content. It could be in the form of short news pieces complete and tagged pages , dates, sections , etc. , in general , all areas where the text can be duplicated . All this needs to be closed from indexation robots.txt.
Should not , by the way , remember that Google (and many other search engines ) are not able to determine the original source of content and not really aspire to this . If someone copies your text , not the fact that it was his site falls under the sanctions. Alas, you will have to rewrite their texts that they again became unique . Yes , logically, thus you can help someone who has copied your old texts - they then also become unique. Embarrassing moment , which many do not think. A lot of people think - and specifically replicate .
2 . Also must close by indexing all the pages that do not contain text content , or pages that are not for visitors , special pages , etc. For example, these can be page site search , user profiles , lists of search queries . The same applies to pages with non-unique content copied from other sites , as well as to generate unreadable text.
3 . Even a few "bad" pages may adversely affect the fate of the entire site , the rest of the pages in the SERP. Watch closely for the site contents. This is particularly true of sites whose content is created by users - forums, blogs, and actively commented etc. Careful moderation - the key to success . Do not manage yourself - hire moderators or invite them active participants of communication online . You should immediately delete all spam , discussion topics " on the verge " ( violations of the law , pornography , drugs , etc.) , illiterate and frankly pointless messages or comments. There were cases when the site positions fell sharply because of one such " violations " .
4 . Considering the "social " activity site visitors. This refers to the addition of links to resource materials in the social network. To do this, place a button on a webpage for this addition ( vkontakte , facebook , Google + , Twitter , etc.)
5 . Content of the page should be a lot , not just a few paragraphs. Yes , not always , not all sites can provide a large amount of content . Not all types of resources it will be useful to visitors. But it is a fact . Quality content also plays a big role - affirms that the pages with texts that contain a lot of errors ( spelling, punctuation , etc.) will go down in the search.
Long texts should be qualitatively structured , however, it is logical and necessary without Pandas . Nobody will read long " sheets " . Need to cling to view visitor using text markup - headlines, images ( uniformly distributed and placed in the right places ) , insert various information , etc.
6. Advertising on sites content should complement , not replace it. Advertising should benefit site visitors , not annoy them , forcing as quickly as possible to leave the site . Optimal advertising - thematic trust banners from direct advertisers and, of course , contextual advertising . However , the adequacy of the show Adsense contextual ads often raises questions.
7. All the same notorious behavioral factors also play a role, apparently. And they accounted for according to statistics Google Analytics. Conclusion - do not put all these statistics - suggests itself, but whether it is true? Perhaps without all sites will be reduced or behavioral factors for such sites will be assessed indirectly, and therefore, it is not accurate. These data, incidentally, can be collected through Google Toolbar and Google Chrome does - sort of a Trojan turns out ...
8. Website should be interactive - its contents should cause the visitors desire to discuss it, as on the site, and the third-party resources - forums, social networks, personal blogs. However, the interactivity is a downside. I think all seen blogs where the record itself takes a couple of paragraphs, and 90% of the content of the page is filled with comments. And they are a continuous text, with no breakdown on the thread, so if there are dozens, it is unrealistic to keep track of any discussion. Comments become just low quality stream of content, no benefit site visitors. Well, yes, they can speak - and what? .. Where many can speak. Whether to consider a large number of positive comments as such - the big question. Especially because it is a factor, which also lends itself to simple falsificating.
The most annoying thing - the fact that this filter and hit the sites that worked for years without any complaints from the search engines. Yes, this time they would naturally have accumulated thousands of pages that do not contain content containing any "obscene" content or just office materials. This could be the consequence of the shortcomings and the engine, and neglect of the owners. All this did not prevent or interfere with the visitors suddenly became ... well, at least because all these pages just do not get on top of search engines and most people just do not see them, and even if they see - immediately closed. Many such sites design and usability can not be changed for ten years - it is also quite meet all the requirements of users. In this case, again, these sites are 100% meet the needs of visitors, had a very high quality and regularly updated text content, and in general have long been a kind of standard content projects.
So, I ask, Why would they need to completely change? For what? After all, they are designed and operate it for the visitors - and visitors satisfied. Adapt to the search engines? - Dismiss! So precious is lost traffic; and lose of those for whom created and search engines - their visitors. I think many have noticed already, that if the requested information was used on the first page of results, and even in the first five positions, but now it can get caught on the third and on the fourth page. Uncomfortable, however, and is not logical.
Panda - not a new ranking algorithm. This is a filter that is passed from time to time by topam and cleans them from unwanted, in his humble opinion, sites. Analogue - AGS in Yandex, the analogy is enhanced if illogical to understand the full results of both filters.
We can say that Panda is a classifier documents; it distributes them according to various categories, groups and, therefore, "gives the sign" search algorithms to increase or decrease their positions as well as positions of other documents within this site. And these categories can be set ... ranging from the banal non-unique content and ending with a seemingly harmless and does not affect the mapping errors in the code page.
And to what does eventually lead Panda and its subsequent "reincarnation"? And the fact that the owners of large sites will overwhelm them and will be engaged in "one-stage projects," the essence of which is the rapid collection of traffic and money with him. Such sites will quickly fall into the tops, there exist for months (well, a couple of years maximum) and then quietly fade into the bowels of a sickle. And in their place there will be others.
It also led to the fact that the sources of information began to be provided at a lower position in the search than the sites that this information is copied. Of course, in many situations it is justified - but still mostly good news sites, especially agencies present their information in great shape, much better than those who do it just for parsing RSS ...
If you carefully read the above criteria , we can conclude that the ideal site - a MFA. Yes, any modern website, created exclusively for earnings on contextual advertising complies with all the principles of " the ideal site for the people." But if he is perfect ? - Alas, no. His goal - to not meet the needs of visitors and direct earnings per click advertising . A satisfy the needs of its users on the sites to which they 've come to this most advertising. Doorway , in fact, but more domesticated .
According to the statements of managers of Google , Panda uses so-called " signals " that say about the quality of a document - among these signals recently took the reaction of visitors. And then indicate that important visitors quality content.
Soon after the introduction of the Panda came the official announcement that this filter allows for active user reviews that are going to the browser plug-in Chrome , sponsored by Google . Virtually all the sites (84%) who received negative feedback , soon came under "wheel " Panda. Despite this, they argue that users block sites by themselves do not lead to a lowering of positions - it's just a signal to the filtering algorithm . But the numbers speak for themselves ...
Another unpleasant thing is that , again, according to representatives of Google, Panda - the algorithm is 100% automatic, and no requests for review site will not help bring back his former position. All algorithms solve . Fix , they say, violations on the site, and it will return its lost ground by itself. Reminds answers Yandex support in the face of Plato Shchukin - " Our algorithms have decided ...", which sent even when the robots to the site and did not go .
As you can guess from the Pandas have suffered not only the zafiltrovannye sites, and those to whom they were given traffic. According to the chain , so visitors lost completely " harmless " resources - only because they are referenced sites came under Pandu . The same applies to losing Page Rank, though now it has been reduced to a symbolic role .
Many , during the introduction of the Panda noticed that fell as traffic from other search engines , for example , Bing or Yahoo. There can be several . The most obvious - these search engines use to some extent the issue of Google or the same filtering techniques , either directly or indirectly. Less obvious , but more logical reason - the site owners who have fallen under the filter , of course, try to get out of it, significantly modifying the site. These changes may come into conflict with the demands of Bing or Yahoo! , therefore, in these systems the site positions are reduced. But the fact remains - Panda deprived many traffic .
There are many recommendations for the evaluation of articles posted on this site , or from the standpoint of preventing exposure to the Pandu , or in order to get out of it. It makes no sense to write long lists , they all boil down to one thing:
Read the article and think - worth it ? Would you recommend it to your friends to get acquainted with the theme? Is it original ? Whether well read ?
In March 2012, the webmaster was "pleasantly " surprised by the introduction of a new version of the filter - 3.3. According to representatives of Google, in the algorithm was made more than forty changes. The main focus is on changing the system analysis and evaluation of options - however , no details of them are not followed , except for common phrases on a certain topic pages. It can be concluded that enhanced the struggle against " unnatural " , the purchase link . This fight was declared a long time, however, never really actively conducted for many reasons. The main reason - in fact , purchased links and allow search engines to generate a relevant issue . Another reason is the possibility of manipulation of this factor in order to reduce the positions of competing sites - because no one bothers to buy thousands of links leading to the other site and the search engine will not reveal it.
Penguin
"Zoo" Google added in April 2012, a new algorithm for filtering issue - Penguin. The main feature of the Penguin, unlike last algorithm, Panda is a large focus on the promotion of external factors, namely the links. He drew attention to the quality, quantity, rate of change of the reference mass, its naturalness, etc. Summarizing, we can say that Penguin aims to combat web spam in all its manifestations.
In general, Web spam can be defined as any action committed to improve the position page without improving quality of the page and the whole site.
In the description of the algorithm mentioned increased impact of natural links. However, nothing is said about what is considered natural links and how to distinguish them from purchased. As a consequence, among webmasters a new concept - "imitation of naturalness." It contains an internal logical contradiction, because as you can simulate natural? There are many versions: - buying links with anchor text containing the address of the site
- With anchor text containing the name of the site
- With anchor text with the word "here", "here", "online", "can read," etc.
Such links are called "bezankornymi", ie, in their text does not contain the traditional search. Do they make sense or is it just a waste of time and money - the big question.
If we summarize the reasons for which the sites punished by Penguin, you can highlight the following: - he does not like the abundance of keywords in Ankor purchased (well, suddenly natural) links. Dilute them, use okolossylochny text ... in the end, buy links with anchors, not directly related to the page to which they lead. Can also be taken into account and the quality of pages donor spammed their keywords and the quality of their content.
- No spam! One of the few positive aspects of Google's new filters - is an active fight against spam. Automatic runs hrumera and similar malware, hopefully, finally a thing of the past. Of course, the question remains about the negative impact of such runs on competitors' sites ... but the fact remains - the promotion by aggressive spam your links will not have such a high efficiency as before.
- High speed capacity of purchased options - bad. This factor has long been discussed, but the webmaster did not come to the same conclusion. For example, if the high growth rate reference is bad, in a way, albeit expensive, you can omit the extradition of its competitors. And what does "high speed" - how it links a day? in a month? Most likely, it is a relative concept, and it takes into account not only the speed itself, but also the quality of most of these options, as well as age, and the "trust" of the recipient site.
- Placement options also plays a role. Notorious "link in the footer" can play a negative role.
- The same applies to internal links. If most of them will contain keywords - come Penguin. Try to make them harmonious and natural as possible. However, there is a certain logic, and without regard to the filters, because texts oversaturated with malochitaemym link text will be poorly understood by readers.
- Purchased articles may also be of poor quality. For example, for submission to article directories use many duplicated articles, which, naturally, "written by" unreadable language. This is one of the negative factors for the Penguin.
- Creators of popular MFA long registration domains containing multiple keywords and phrases. Such sites are also likely to fall under the filters. The same is likely true for long URLs with keywords.
- Quite probable negative effects after using programs to access to Google - analysis of issue and its parsing, analysis of site positions, etc.
Despite all this, do not immediately remove all links or the majority. Cost to remove a frankly bad links, and after that it may be a temporary drop positions. If the panel webmaster you have not received a notice of "the use of low-quality links", and hence, the other factors are likely to internal quality-related site itself.
Intrinsic factor, as has been said, may be internal links - worth peruse the pages for poor internal linking. Well, and requirements concerning the uniqueness and quality of the content also remain in force, as Pandu has not been canceled.
Some experts, such as Michael Shakin, note that one of the factors influencing the runaway Penguin are the transitions to the site directly from the browser string when there address is entered manually or copied. Consequently, the positive effect will be on the balance of "inactive" in the form of links http://site.ru without a tag on popular sites, where such a link people to pay attention. Reference should naturally be content posted an interesting paper.
Filters of search engines - an inevitable thing. Only thanks to them (ideally , in theory, of course ... ), visitors using search , receive relevant issue ; they are provided with the sites that best match they enter search queries. Alas, this is only a theory ; in practice, most filters are very far from perfect. Their influence led to the fact that the first places to look is not the most relevant pages , and those who succeeded in one way or another around these filters . No, of course they need. Issue to be filtered , and just sifting govnosayty substandard resources , make fraud search license deceit , etc. But despite the constant development of search technologies , high-quality filter efficiency is not increased. Their development and the emergence of new leads only to greater and greater discontent webmasters. They cease to understand the rules of search engines , which do not explicitly written . And more and they are becoming less clear . Misunderstanding is exacerbated by the selective action of filters. Often there are sites in the tops with numerous violations of prospecting licenses ; thus fall under the sanctions and completely " clean " resources. No filters are applied immediately - it may be some time before the robot finds the site violations and punish him ; the same applies to the lifting of sanctions . Helpdesk search further complicate the situation , confusing webmasters fuzzy answers.
panda
Panda " came " in Google in February 2011 . Its introduction, more precisely, the results shocked many webmasters - and no wonder , because traffic has fallen several times, and on a completely "white" sites for people that have a long and successful working and is in first position .
As always , no specific filter information "Panda" , about its features and causes , as well as the methods being out of it, Google is not posted . After some time, Google representatives mocked webmasters , laying out a list of factors that lead to the imposition of the filter. And what we are seeing? Yes, all the same : - non-unique content , more precisely, its large number ;
- A large number of advertising;
- A high bounce rate ;
- Low residence time visitor on the site;
- Bad outgoing links ;
- Bad incoming links .
Universal answer to the question " what 's come under sanctions," regardless of the type of sanction of the site and search engine. The practical benefits of this response exactly zero , since normal sites and so avoid all of these items , but it does not prevent sanctions.
In any case, a conclusion can be drawn :
Google tightened its criteria for quality sites in the top .
Criteria seems to be unchanged , but increased control of their compliance. It would seem that all these principles are quite obvious - but to follow them all in one site is almost impossible ... "Your problem," says Google . Who is right ? He , of course ; because it depends on him and the traffic as its main consequence, the profit that brings websites to their creators .
Yet we must do something . The first is to draw attention to the uniqueness of the content , not just the Internet in general , and even within a single site. Here are some important points ; illogic of some of them there , but what can you do ... 1. should get rid of all duplicate content. It could be in the form of short news pieces complete and tagged pages , dates, sections , etc. , in general , all areas where the text can be duplicated . All this needs to be closed from indexation robots.txt.
Should not , by the way , remember that Google (and many other search engines ) are not able to determine the original source of content and not really aspire to this . If someone copies your text , not the fact that it was his site falls under the sanctions. Alas, you will have to rewrite their texts that they again became unique . Yes , logically, thus you can help someone who has copied your old texts - they then also become unique. Embarrassing moment , which many do not think. A lot of people think - and specifically replicate .
2 . Also must close by indexing all the pages that do not contain text content , or pages that are not for visitors , special pages , etc. For example, these can be page site search , user profiles , lists of search queries . The same applies to pages with non-unique content copied from other sites , as well as to generate unreadable text.
3 . Even a few "bad" pages may adversely affect the fate of the entire site , the rest of the pages in the SERP. Watch closely for the site contents. This is particularly true of sites whose content is created by users - forums, blogs, and actively commented etc. Careful moderation - the key to success . Do not manage yourself - hire moderators or invite them active participants of communication online . You should immediately delete all spam , discussion topics " on the verge " ( violations of the law , pornography , drugs , etc.) , illiterate and frankly pointless messages or comments. There were cases when the site positions fell sharply because of one such " violations " .
4 . Considering the "social " activity site visitors. This refers to the addition of links to resource materials in the social network. To do this, place a button on a webpage for this addition ( vkontakte , facebook , Google + , Twitter , etc.)
5 . Content of the page should be a lot , not just a few paragraphs. Yes , not always , not all sites can provide a large amount of content . Not all types of resources it will be useful to visitors. But it is a fact . Quality content also plays a big role - affirms that the pages with texts that contain a lot of errors ( spelling, punctuation , etc.) will go down in the search.
Long texts should be qualitatively structured , however, it is logical and necessary without Pandas . Nobody will read long " sheets " . Need to cling to view visitor using text markup - headlines, images ( uniformly distributed and placed in the right places ) , insert various information , etc.
6. Advertising on sites content should complement , not replace it. Advertising should benefit site visitors , not annoy them , forcing as quickly as possible to leave the site . Optimal advertising - thematic trust banners from direct advertisers and, of course , contextual advertising . However , the adequacy of the show Adsense contextual ads often raises questions.
7. All the same notorious behavioral factors also play a role, apparently. And they accounted for according to statistics Google Analytics. Conclusion - do not put all these statistics - suggests itself, but whether it is true? Perhaps without all sites will be reduced or behavioral factors for such sites will be assessed indirectly, and therefore, it is not accurate. These data, incidentally, can be collected through Google Toolbar and Google Chrome does - sort of a Trojan turns out ...
8. Website should be interactive - its contents should cause the visitors desire to discuss it, as on the site, and the third-party resources - forums, social networks, personal blogs. However, the interactivity is a downside. I think all seen blogs where the record itself takes a couple of paragraphs, and 90% of the content of the page is filled with comments. And they are a continuous text, with no breakdown on the thread, so if there are dozens, it is unrealistic to keep track of any discussion. Comments become just low quality stream of content, no benefit site visitors. Well, yes, they can speak - and what? .. Where many can speak. Whether to consider a large number of positive comments as such - the big question. Especially because it is a factor, which also lends itself to simple falsificating.
The most annoying thing - the fact that this filter and hit the sites that worked for years without any complaints from the search engines. Yes, this time they would naturally have accumulated thousands of pages that do not contain content containing any "obscene" content or just office materials. This could be the consequence of the shortcomings and the engine, and neglect of the owners. All this did not prevent or interfere with the visitors suddenly became ... well, at least because all these pages just do not get on top of search engines and most people just do not see them, and even if they see - immediately closed. Many such sites design and usability can not be changed for ten years - it is also quite meet all the requirements of users. In this case, again, these sites are 100% meet the needs of visitors, had a very high quality and regularly updated text content, and in general have long been a kind of standard content projects.
So, I ask, Why would they need to completely change? For what? After all, they are designed and operate it for the visitors - and visitors satisfied. Adapt to the search engines? - Dismiss! So precious is lost traffic; and lose of those for whom created and search engines - their visitors. I think many have noticed already, that if the requested information was used on the first page of results, and even in the first five positions, but now it can get caught on the third and on the fourth page. Uncomfortable, however, and is not logical.
Panda - not a new ranking algorithm. This is a filter that is passed from time to time by topam and cleans them from unwanted, in his humble opinion, sites. Analogue - AGS in Yandex, the analogy is enhanced if illogical to understand the full results of both filters.
We can say that Panda is a classifier documents; it distributes them according to various categories, groups and, therefore, "gives the sign" search algorithms to increase or decrease their positions as well as positions of other documents within this site. And these categories can be set ... ranging from the banal non-unique content and ending with a seemingly harmless and does not affect the mapping errors in the code page.
And to what does eventually lead Panda and its subsequent "reincarnation"? And the fact that the owners of large sites will overwhelm them and will be engaged in "one-stage projects," the essence of which is the rapid collection of traffic and money with him. Such sites will quickly fall into the tops, there exist for months (well, a couple of years maximum) and then quietly fade into the bowels of a sickle. And in their place there will be others.
It also led to the fact that the sources of information began to be provided at a lower position in the search than the sites that this information is copied. Of course, in many situations it is justified - but still mostly good news sites, especially agencies present their information in great shape, much better than those who do it just for parsing RSS ...
If you carefully read the above criteria , we can conclude that the ideal site - a MFA. Yes, any modern website, created exclusively for earnings on contextual advertising complies with all the principles of " the ideal site for the people." But if he is perfect ? - Alas, no. His goal - to not meet the needs of visitors and direct earnings per click advertising . A satisfy the needs of its users on the sites to which they 've come to this most advertising. Doorway , in fact, but more domesticated .
According to the statements of managers of Google , Panda uses so-called " signals " that say about the quality of a document - among these signals recently took the reaction of visitors. And then indicate that important visitors quality content.
Soon after the introduction of the Panda came the official announcement that this filter allows for active user reviews that are going to the browser plug-in Chrome , sponsored by Google . Virtually all the sites (84%) who received negative feedback , soon came under "wheel " Panda. Despite this, they argue that users block sites by themselves do not lead to a lowering of positions - it's just a signal to the filtering algorithm . But the numbers speak for themselves ...
Another unpleasant thing is that , again, according to representatives of Google, Panda - the algorithm is 100% automatic, and no requests for review site will not help bring back his former position. All algorithms solve . Fix , they say, violations on the site, and it will return its lost ground by itself. Reminds answers Yandex support in the face of Plato Shchukin - " Our algorithms have decided ...", which sent even when the robots to the site and did not go .
As you can guess from the Pandas have suffered not only the zafiltrovannye sites, and those to whom they were given traffic. According to the chain , so visitors lost completely " harmless " resources - only because they are referenced sites came under Pandu . The same applies to losing Page Rank, though now it has been reduced to a symbolic role .
Many , during the introduction of the Panda noticed that fell as traffic from other search engines , for example , Bing or Yahoo. There can be several . The most obvious - these search engines use to some extent the issue of Google or the same filtering techniques , either directly or indirectly. Less obvious , but more logical reason - the site owners who have fallen under the filter , of course, try to get out of it, significantly modifying the site. These changes may come into conflict with the demands of Bing or Yahoo! , therefore, in these systems the site positions are reduced. But the fact remains - Panda deprived many traffic .
There are many recommendations for the evaluation of articles posted on this site , or from the standpoint of preventing exposure to the Pandu , or in order to get out of it. It makes no sense to write long lists , they all boil down to one thing:
Read the article and think - worth it ? Would you recommend it to your friends to get acquainted with the theme? Is it original ? Whether well read ?
In March 2012, the webmaster was "pleasantly " surprised by the introduction of a new version of the filter - 3.3. According to representatives of Google, in the algorithm was made more than forty changes. The main focus is on changing the system analysis and evaluation of options - however , no details of them are not followed , except for common phrases on a certain topic pages. It can be concluded that enhanced the struggle against " unnatural " , the purchase link . This fight was declared a long time, however, never really actively conducted for many reasons. The main reason - in fact , purchased links and allow search engines to generate a relevant issue . Another reason is the possibility of manipulation of this factor in order to reduce the positions of competing sites - because no one bothers to buy thousands of links leading to the other site and the search engine will not reveal it.
Penguin
"Zoo" Google added in April 2012, a new algorithm for filtering issue - Penguin. The main feature of the Penguin, unlike last algorithm, Panda is a large focus on the promotion of external factors, namely the links. He drew attention to the quality, quantity, rate of change of the reference mass, its naturalness, etc. Summarizing, we can say that Penguin aims to combat web spam in all its manifestations.
In general, Web spam can be defined as any action committed to improve the position page without improving quality of the page and the whole site.
In the description of the algorithm mentioned increased impact of natural links. However, nothing is said about what is considered natural links and how to distinguish them from purchased. As a consequence, among webmasters a new concept - "imitation of naturalness." It contains an internal logical contradiction, because as you can simulate natural? There are many versions: - buying links with anchor text containing the address of the site
- With anchor text containing the name of the site
- With anchor text with the word "here", "here", "online", "can read," etc.
Such links are called "bezankornymi", ie, in their text does not contain the traditional search. Do they make sense or is it just a waste of time and money - the big question.
If we summarize the reasons for which the sites punished by Penguin, you can highlight the following: - he does not like the abundance of keywords in Ankor purchased (well, suddenly natural) links. Dilute them, use okolossylochny text ... in the end, buy links with anchors, not directly related to the page to which they lead. Can also be taken into account and the quality of pages donor spammed their keywords and the quality of their content.
- No spam! One of the few positive aspects of Google's new filters - is an active fight against spam. Automatic runs hrumera and similar malware, hopefully, finally a thing of the past. Of course, the question remains about the negative impact of such runs on competitors' sites ... but the fact remains - the promotion by aggressive spam your links will not have such a high efficiency as before.
- High speed capacity of purchased options - bad. This factor has long been discussed, but the webmaster did not come to the same conclusion. For example, if the high growth rate reference is bad, in a way, albeit expensive, you can omit the extradition of its competitors. And what does "high speed" - how it links a day? in a month? Most likely, it is a relative concept, and it takes into account not only the speed itself, but also the quality of most of these options, as well as age, and the "trust" of the recipient site.
- Placement options also plays a role. Notorious "link in the footer" can play a negative role.
- The same applies to internal links. If most of them will contain keywords - come Penguin. Try to make them harmonious and natural as possible. However, there is a certain logic, and without regard to the filters, because texts oversaturated with malochitaemym link text will be poorly understood by readers.
- Purchased articles may also be of poor quality. For example, for submission to article directories use many duplicated articles, which, naturally, "written by" unreadable language. This is one of the negative factors for the Penguin.
- Creators of popular MFA long registration domains containing multiple keywords and phrases. Such sites are also likely to fall under the filters. The same is likely true for long URLs with keywords.
- Quite probable negative effects after using programs to access to Google - analysis of issue and its parsing, analysis of site positions, etc.
Despite all this, do not immediately remove all links or the majority. Cost to remove a frankly bad links, and after that it may be a temporary drop positions. If the panel webmaster you have not received a notice of "the use of low-quality links", and hence, the other factors are likely to internal quality-related site itself.
Intrinsic factor, as has been said, may be internal links - worth peruse the pages for poor internal linking. Well, and requirements concerning the uniqueness and quality of the content also remain in force, as Pandu has not been canceled.
Some experts, such as Michael Shakin, note that one of the factors influencing the runaway Penguin are the transitions to the site directly from the browser string when there address is entered manually or copied. Consequently, the positive effect will be on the balance of "inactive" in the form of links http://site.ru without a tag on popular sites, where such a link people to pay attention. Reference should naturally be content posted an interesting paper.
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